1. If you say you are from Mengniu and ask the store owner, the store will also have a lot of opinions. A small shop with no opinions is not a shop that can generate sales or a shop with particularly good customer service. The shop owner wants to use complaints to obtain benefits or illusory benefits, so don't be fooled.

2. As a state-owned enterprise, Yili pays billions more in taxes every year than Mengniu, a foreign-funded enterprise registered in the Cayman Islands, due to its previous unreasonable tax policies. The real reason why the marketing expenses are much lower than Mengniu, but with the merger of the two taxes starting in 2008, I believe this fundamental reason will be resolved next year.

3. The follow-up competition strategy implemented by Mengniu at the end of last year, that is, the milk beverage series is one yuan lower than Yili's per piece, no matter how Yili's prices change, so Yili is unwilling to compete with it that will harm the fundamentals of the industry. (Vicious competition is also one of the real sources of the melamine incident.) However, Mengniu successfully used this strategy to surpass Yili last year.

4. The above are just real reasons, but you don’t need to tell the store owner, and the store owner will not pay attention to your marketing strategy. You only need to tell him: "Yili's milk is better than Mengniu's." , so it’s more expensive than Mengniu, so when you sell it, it’s just a dollar more expensive than Mengniu.” In fact, since Yili milk is halal and Mengniu is not, Yili's additives will be strictly reviewed by the company itself. This is also the reason why Yili's pure milk tastes lighter than Mengniu's because animal bone meal cannot be added. Yili's Yoghurt was the first milk drink to exit Mengniu's Yoghurt in 1999, three years earlier than Mengniu's Yoghurt. Mengniu's formula was all sourced from Yili, so you can feel confident when you say the above.

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When I see the people downstairs scolding me for my poor quality, at least make some supplements, the above three points It is said from a fair standpoint. The fourth point is to take into account the actual needs of the question holder and ask "How should he answer?"

Furthermore, KFC and McDonald's are also American companies, and KFC's competition The strategy is also a low-price strategy for many products of the same type. With the same price strategy, do you think I am disparaging Mengniu?

I am a member of the dairy industry. If you think I am disparaging Mengniu, just read the other questions I answered about Mengniu before speaking out, okay? Let me give you two links first

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/question/77236184.html

Finally, I am really dissatisfied with Mengniu’s marketing methods He is dissatisfied with tax avoidance methods, and he is even more dissatisfied with the people downstairs who often label others as having poor quality. If you have different opinions, please share your opinions, but I didn’t see the question from the questioner downstairs.