The film makes me wonder if there is any strong sponsorship from Coca-Cola. Not to mention this problem, but in 1985, the interpretation of Coca-Cola, an American-style commercial replication and invasion model, was put on the big screen, which should be considered relatively fresh and original. The film is about a Coca-Cola dealer who finds that the market share of Coca-Cola in a small town in Australia is almost zero, while the local residents are drinking a local soft drink. I think this will not turn a blind eye to the hero who is educated by the traditional American commercial values and is a Coca-Cola distributor, but regards this as an excellent opportunity, a blank market, which is relatively easy to enter. Of course, as a movie, the love scene is always necessary. Since it is a scene, it is also inevitable. The hero falls in love with the daughter of the local beverage producer, abandons his career, and lives with her like a prince and princess.
In reality, there will be no film-style beauty. Coca-Cola has gradually become a part of the local cultural concept by using traditional, American, pop art, mass media, joint venture and capital annexation, and finally packaged with local culture. Finally, everyone in this town will drink Coca-Cola, and a big Coca-Cola billboard will stand at the entrance to the town road. This is the scene that happened in the vast third world countries from our current point of view.
If marketing is exchange, then the exchange like Coca-Cola is the company's profits and people's lifestyle. Marketing is the creation and transmission of living standards. Especially in today's era when information and capital flow freely around the world, the development of economics in recent hundreds of years has been controlled by the mass media through the invisible hand and the operation of the vast government. With the continuous realization of Moore's law-level "every 18 months, the transistor density of the chip will be doubled and the computing performance will be doubled", it becomes more and more difficult to identify information. So when the information packaged with enough capital is driven by strong interests, it permeates all corners of the world, like the small town in the film, and it is more like all the places around us. When people can't identify, the implantation of strong living standards will become a good way to satisfy customers' satisfaction. And Coca-Cola, it means that you think that this so-called advanced and modern lifestyle will go further. When this idea gradually spreads to everyone, marketing has been successful and a monopoly position has been formed. Just as I learned that Sprite is also a product of Coca-Cola when I grew up, I accepted this lifestyle, not just a bottle of Coca-Cola.
In the modern society where the sense of symbols is getting stronger and stronger, coupled with the deepening of digital technology reform, our lives are filled with all kinds of such symbols. In the airport, I have the most experience, whether it is a public sign, a rest area or a shop in the duty-free area, a simple square symbol represents its meaning. Symbolized life also means that our life has been conceptualized and decentralized, and a whole aesthetic feeling has been replaced by decentralized symbols. People's values are not composed of what they have seen and heard, but are gradually eroded by the symbolic trend of mass media. Therefore, modern marketing is also invaded from the cultural level, which makes you fundamentally believe that it is right and necessary. I also want to be <; Inception> An idea in the book, when you implant a concept in his dream, his subconscious will tell him that it is right, even in reality. People lose their ability to distinguish, and what is more frightening is that they are more and more like the convergence of production lines. This invasion mode of capitalization of good things is also the foundation of this marketing mode.
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