1, brand positioning: Daphne's brand positioning is slightly lower compared to first-tier brands, focusing more on practicality and cost-effective to meet the needs of mass consumers.
2, product quality and design: Although the price of Daphne is relatively more affordable, but the quality and design of its products still have a high level, to meet consumer demand.
3, price positioning: Daphne's price is relatively more affordable, compared with the first-line brands more suitable for mass consumer demand.
4, marketing strategy: Daphne in marketing also actively promote their brand awareness, so that the domestic market to become a first-line brand grade.