It is no exaggeration to say that Tartan is a totem of Scots, because every Scot uses it to announce his family history to the world. Tartan means "plaid wool" in Scottish. Because Scots originally lived as a family unit, each family gradually formed its own unique checkered pattern. This concept has not passed away with time, and it has been preserved for thousands of years now. Behind each plaid, it represents the existence of a family.
Nowadays, with the development of society, although the concept of family has been indifferent in Scotland, these unique plaid patterns are still preserved. It can be said that it is a joke to wear the wrong plaid pattern. In particular, some Tartan were expropriated by the royal family, and these are absolutely not allowed to be worn by civilians. There are also some special colors, such as a combination of black and white lines on a gray background, which are only used in some extremely sad occasions such as funerals. If you wear them wrong, you will be in big trouble.
those names that made Tartan a legend
When it comes to Tartan's popularity, one person contributed a lot, and that is the great Scottish writer Walter Scott. At that time, George IV toured Scotland on behalf of house of hanover, England. At the welcoming ceremony, it was he who arranged for Scottish family leaders to wear Kilt made of checkered patterns representing their own families to attend the party. This made Tartan famous overnight and became popular in England from then on, including many members of the royal family. Queen Victoria and her husband, Prince Albert, decorated every room in their Balmoral Palace in Scotland with their own original plaid and named it Balmoral. Now, this kind of plaid has been appointed for royal use.
The Duke of Windsor in bold and the beautiful is also a supporter of Tartan. In a word, Clare Waight Keller, the design director of Pringle of Scotland, said, "The invention of Pringle rhombic lattice was an accident when making sweaters for the Duke of Windsor." As a result, driven by the British royal family, more people followed suit, and Tartan has since stepped onto the fashion stage and been recognized by the whole world.
Tartan was first used in fashion, as an inner lining in trench coat products, but this design later led to confusion, because people couldn't tell whether you were wearing Burberry or Daks. Therefore, following the Scottish family's method, each brand also designed its own unique Tartan：Burberry is a light brown background with white, black and red lines; Aquascutum is a uniform combination of black, brown and Huang San colors; Daks is also based on light brown, plus black and red are thick lines; Pringle of Scotland jumped out of this circle and showed people in a diamond shape. In the long run, these Tartan are as deeply rooted in people's hearts as the logo of these brands, and they are deeply branded in people's hearts. In this way, Tartan stepped onto the world stage, appeared in major shows and movies, and was well known by people.
The old English plaid complex
However, after a long time, plaid is also regarded as synonymous with the British, but it no longer has anything to do with fashion, but is a symbol of tradition and gentleman. It was not until the appearance of a man that this pattern changed, that is, Christopher Bailey, the golden boy. "I am not important, Burberry is really bigger than the sky." This big boy from Yorkshire is always so modest. After eight years of foreign baptism, he returned to his hometown. When asked what attracted him back, he said, "What attracted me to Burberry is its rich historical background, not just its clothes, but its spiritual temperament."
the founder Thomas Burberry is a very clever creator. In his time, the car became a very important means of transportation. He invented a series of clothes for cars, which changed the clothes of later generations. His designs are not limited to this, ranging from coats designed for life in the Arctic to cocktail dresses designed for a metropolis like London. Later, everything proved how correct Burberry's choice was. Christopher Bailey not only increased Burberry's sales by 3% in the first year, but also let Burberry reveal the typical British fashion and some flavor of return, which made people feel the essence of Burberry brand at once. Bailey himself said, "That should be a noble taste, or a little military uniform."