Foreign name
Burger King
Company name
Burger King
Headquartered in
United States
Founded
1954
Scope of business
Fast food
more
Development of the origin
1954, James Mclamore (James Mclamore) and David Edgerton (David Edgerton) in the United States of America in Miami, Florida *** with the operation of the creation of the first "Burger King" (Burger King) restaurant. The two "Burger King" founders always maintain the concept of providing customers with reasonable prices, high quality products, fast service and clean environment. After countless failures and lessons learned, they finally turned a small, humble restaurant into a multibillion-dollar business empire with thousands of locations, and became an integral part of pop culture.
"Burger King" is located in all corners of the United States, whether it is a big city, roadside or even the corner of the neighborhood, you can find the "Burger King" restaurant traces. "Burger King has more than 10,000 stores in more than 60 countries and territories around the world.
Leadership
Burger King
Burger King and the famous Whopper were born in the mid-1950s, just in time for the rapid growth of the fast food industry in the United States during the 1960s. During the 1960s, Burger King focused on promoting its most popular burger, the Whopper, with advertisements that rhymed: "The bigger the burger, the better the burger" and "Use both hands, please". Burger King grew rapidly in the U.S., with the chain's number of stores increasing exponentially and its momentum pointing to a leadership position. At this point, however, its rapid expansion ran into the obstacle of lack of funds, and after the failure of the plan to go public, it accepted a merger proposal from the Pillsbury Company, which guaranteed funding for Burger King.