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The profit of Vitasoy in Hong Kong dropped by 95% in half a year. What is the reason for this phenomenon?
Recently, Vitasoy has been full of twists and turns because a mouse broke a soup pot! /kloc-On the night of July, 2000, near sogou, Causeway Bay, Hong Kong, a passerby man suddenly attacked and stabbed the police officer on duty at that time, and then he immediately ran away and hurt himself. The stabbed policeman suffered a serious knife wound. The Hong Kong police initially characterized the incident as a lone wolf-style local terrorist attack. After investigation, the man was exposed by the police. He used to be the director of the purchasing department of Vitasoy Company in Hong Kong.

The next day, Hong Kong Vitasoy Company immediately issued an internal notice, and did not sincerely apologize for this incident, but expressed condolences to the internal employees who carried out the attack. Once the incident was sent out, the netizens blew up, and the attacked policeman was still in the hospital, but he did not get a corresponding apology. Instead, they made such a magical operation, and then the second notice came out. It was neither painful nor explained, nor did it mean that they had drawn a line with the attackers, and the masses were furious.

Simon, the mainland spokesperson of Vitasoy, and Allen Studio have announced the termination of their cooperation with Vitasoy. Realizing the seriousness of the situation, Vitasoy Company issued the third statement, saying that the contents of the first internal document were extremely inappropriate, and admitted that the contents were written by the bottom employees, forwarded internally and released without the official approval of the group company, so the bottom employees were held responsible for the incident, but the eyes of the audience were discerning. Such official public relations are all measured by abuse. Many people.

According to the truth, the police believe that as a normal enterprise, it should have stable social stability, draw a clear line with terrorists and oppose them. However, the operation of Vitasoy was ruined. In such a bad situation, the pressure of public opinion is quite great, and the reputation of a listed group has plummeted, and its share price will inevitably plummet.