What can WeChat applet do?
Many people think applets are good, but they don't know where they are.
WeChat applet is born for offline stores and traditional enterprises, and users can be reached quickly and effectively through WeChat applet. If you have the following requirements, you can develop a small program:
Merchants can show their products. For example, if you sell flowers, you can display them on a small program for users to browse online.
Merchants can book shopping online, book services online and place orders online.
Merchants can publish event offers.
Merchants can manage the members of their own stores, and it is convenient and quick to push member information.
Members can check the nearby shops at any time and serve them nearby.
Small programs are also social, such as inviting friends to bargain, inviting friends to open red envelopes, signing in with cash-filled red envelopes, forwarding with red envelopes, inviting friends to assist in authority, inviting friends to fight together and so on.
What are the advantages of applets?
First, you can save money! This can be said to be very humanized for those small and medium-sized enterprises that can only spend tens of thousands of dollars a year on marketing. It takes hundreds of thousands or even hundreds of thousands to develop an APP. Now it is enough to develop a small program with tens of thousands of dollars.
The second is traffic, many of which are free traffic attached to WeChat.
The following are the common portals of WeChat applet, which can get customers without spending money.
What industry is suitable for doing small programs?
Catering shop
Cake baking
Fruit raw & fresh food branch
Sports fitness center
Leisure and entertainment club (formal, don't get me wrong)
Educational and training institutions
Life service industry (such as housekeeping, wedding photography, etc. )
Beauty salon industry (my barbershop downstairs has actually developed a small program, and just received their preferential information: the price of hair dyeing is full 1200 yuan gave me five hair treatments, and I don't know if I want to do Korean curly hair on weekends).
E-commerce industry, such as selling coffee and machines. ...
In the catering industry, users do not need to download the App, and directly enter the restaurant list from the WeChat applet to select restaurants. Then place an order and scan the code directly in the applet for consumption. Enterprises don't need to pay on other third platforms, and the income goes directly into their pockets.
In the e-commerce industry, you don't need to call the e-commerce platform, you can own your own store directly, and then edit and configure the goods directly in the background and put them on the shelves immediately.
Other service industries, education, medical care, housekeeping, job hunting, second-hand transactions, tourism, ticketing, wealth management, and automobile aftermarket, of course, there is 12306 in theory! In addition to high-frequency apps, they will stay in small programs, but industries that these users can't remember once or twice a year will enter small programs.
The applet management background can view the detailed data of the order report in real time, and the order and delivery information can be seen at a glance. A large number of orders were approved in batches, which reduced the labor cost. At the same time, in order to better serve customer marketing, instant application has launched many functions to assist e-commerce marketing. For example, a common group with many similar products has a valuation of10 billion. The innovation effect is remarkable, resulting in higher conversion rate and higher actual income through user fission.
The biggest advantage is that many apps need to jump after WeChat is opened, while small programs can be opened and run directly in WeChat by relying on WeChat users with a monthly life of 654.38 billion +0 billion. After the shopping applet is opened, the interface is similar to other mall apps, which makes the user's shopping experience better. It can also be shared directly on WeChat group, and the conversion rate of acquaintances sharing is higher.
Advantages of applets over web pages and apps
1, don't pack it, just use it, and then leave. Save traffic, save installation time and not occupy the desktop;
2. Although the experience is not completely comparable to the native APP, the comprehensive consideration is still better;
3. For small program owners, the development cost is lower, and more financial resources, manpower and energy can be invested in how to operate the products well and do the content itself well;
4. For users, compared with various apps, the UI and operation process of WeChat applet will be more unified. This will also reduce the difficulty of users;
5. For small program owners, it is easier, simpler and more cost-effective to promote than native apps.
Wechat applet further expands the ability of QR code.
Users can open the application by scanning or searching, realizing the dream of "at your fingertips".
For personal use, the WeChat applet is convenient and practical, and you don't need to install so many apps, which liberates your mobile phone.
Wechat applet for developers: There are new development methods, but the demand for apps by enterprises will be relatively reduced. How to choose it will have an impact on Android and IOS programmers.
For enterprises, WeChat applets can easily display their own content, and at the same time, WeChat applets can meet the basic service needs of enterprises.
Wechat applets may have an impact on the third-party development platform of WeChat, so many enterprises develop their own and no longer use the third-party development platform of WeChat.
For small programs, I think it is to add an entrance, an entrance to help enterprises retain. At present, in the company, basically salesmen will use WeChat to contact customers. At this time, small programs can help enterprises do closed-loop work, so that customers can fully reflect the follow-up services. After all, in China, small and medium-sized enterprises are still the mainstay, and a common problem of these enterprises is that independent development of app is costly, impractical and does not have enough funds to promote it. Small programs can fill these shortcomings of enterprises. Small programs are simple to develop, do not need to be popularized, and have simple functions to meet the needs of most small and medium-sized enterprises. So I think small programs can still play a great role in small and medium-sized enterprises if they are used well, because the cost is low and everyone dares to try.
The applet is in line with the future trend. After all, its concept is lightweight and simple. In the future, it will definitely be an increasingly simple lightweight era. Simple things will be replaced by simpler things. This is the general trend. Grasping the applet now is a ticket to a fast future.
For example, * * * likes riding a bike. Before the birth of the APPlet, we may need to download an app that enjoys riding. But now, with the help of the applet, we can directly complete the functional requirements previously realized on the app on the WeChat applet, and the operation is simpler and more convenient.
How to make a small program?
Now applets can be authorized to be developed by third-party platform agents.
If you are based on zero code, you can develop the applet you want through some third-party platforms.
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