1. First find a milk source, such as joining a milk factory. If you open a store with your own cows producing milk, you will need a milk quality inspection report and a health license.
2. Once you have a milk source, find a store and apply for a business license, tax, and business hygiene license.
When opening a fresh milk distribution store, you must avoid the following points:
1. Blindly choose the store address
The choice of store location for a fresh milk franchise store is: Crucially, fresh milk shops cannot be opened just anywhere. The flow of people must be large, and the purpose of consumers must be mainly young and fashionable consumption. The decoration does not need to be very luxurious, but it must be fashionable and individual, and be able to meet the visual wishes of young people.
2. The raw materials of the products are inferior and the taste is inconsistent
After some franchisees have completed training at the headquarters, they completely follow the teacher's techniques when they open their business, and the taste is pure. After a while, it started to develop on its own, and the taste plummeted. Coupled with the cheap and low-quality raw materials purchased locally, it was understandable that the taste would not be the same as when it opened. The production methods and raw material proportions of the headquarters have been tested through repeated experiments over many years, and the franchise headquarters will also provide logistics and distribution of raw materials to franchisees to ensure the continued operation of the fresh milk franchise store.
3. Single promotion method
Products focus on promotion. If the promotion is in place, the natural customer base will be enriched. At present, there are many ways of publicity, such as Weibo, WeChat, groups, and blogs, which are all methods of full-coverage publicity. If your milk shop still only sends out a few flyers to promote your business, your business will definitely not be good. After joining, it is best for the headquarters to have a professional network operation team to help investors' fresh milk franchise stores carry out advertising promotion, planning and publicity, and various activities to attract customers' attention.
4. Price instability
If the price you set is too high or too low, it will affect consumers' desire to buy. A high price will turn away a large number of consumers from the store, and a low price will not satisfy the vanity of consumers. Therefore, a suitable price is also a magic weapon to attract customers.