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Which one plays "Hello, Xiao Li?" What's the name of the person who advertised? What's his background?
This sentence is the line of a cordless telephone advertisement shot by BBK Company in 1996. The hero's name in this advertisement is Xu Xiaoli.

Xu Xiaoli is from Guangdong, not a professional actor. Before shooting the advertisement, he was an artist in the Pearl River Film Studio. Since 199 1 year, he has participated in the filming of film and television dramas such as "Love the Pearl River" and "Fire King Kong" and served as an assistant artist. 1997, he entered the film "Anju" and became an independent artist for the first time. Later, this film not only won the government's China Watch Award, but also won the Golden Rooster and Hundred Flowers Best Feature Film Awards, which made Xu Xiaoli emerge.

It is purely accidental for Xu Xiaoli to shoot advertisements. At the end of 1996, a young director took over this cordless telephone advertisement. He decided to introduce the form of "gel-free head" similar to that in Hong Kong film and television dramas into his creative ideas, replacing the self-whitewashing of "selling melons by a woman who is a common woman" in the advertising industry at that time with humor and antics, and deepening people's impression of corporate brands by publicizing the distinctive personality of small people instead of the elegance and elegance of handsome men and beautiful women. After many casting, the director finally decided on Xu Xiaoli, who had worked with him many times. Finally, the image of Xu Xiaoli's wretched man became popular in this commercial, and Xu Xiaoli began his advertising career.