business cooperation * * * win plan 1

1. Background

With the active economic development and the continuous improvement of people's living standards, people's demand for snack food is increasing, which has promoted the rapid development of this market. According to the survey, the snack food market has a huge development prospect and is in the position of sunrise industry in the food industry. Luwei has always been popular with the public because of its mellow taste and convenient eating. According to official statistics, the consumption of halogen products accounts for nearly 1% in catering consumption, reaching more than 1 billion yuan every year, and increasing at a rate of 3% every year. At the same time, experts pointed out, "At present, the market of braised cooked food in the whole country has become a trend, and the market share of 5 billion is waiting for these enterprises to carve up, and it is still growing at a rate of 2% every year." This shows that the market potential of Lu Wei is huge, so we study the market of Lu Wei. After our team's preliminary research, we think that the spicy duckling franchise store has great potential, and then we analyze it.

II. Introduction of Spicy Duckling Company

Beijing Qisheng Brand Management Co., Ltd. is a snack food chain company integrating food innovation, brand marketing and investment cooperation, specializing in the technical development and cultural promotion of halogen products. The company is composed of a group of senior R&D personnel specializing in catering and food science research and experts in the field of chain operation and market actual combat. Over the years, the company has been committed to the R&D, production and packaging system of halogen products with the North-South flavor, and successfully applied modern fresh-keeping technology to the packaging of snack foods such as duck goods, effectively extending the fresh-keeping period of food and creating a brand-new business model of "no production, nationwide distribution".

our company integrates the new concept of O2O e-commerce with the traditional resource advantages of food processing industry, introduces franchise mode, and develops ground channels all over the country. The product, service, cost and logistics system are redefined by science and technology, and a brand-new business model of e-commerce and franchise combination with unified national distribution of leisure products is established.

our mission is to "know the entrepreneur's heart, help the entrepreneur's strength and realize the entrepreneur's dream", to inherit the Chinese food culture as our responsibility, and to "devote ourselves to the success of every customer" as our core values, and to become the leader of the snack food chain industry in China. Is willing to work with those who are interested in this, hand in hand with * * * to create the future.

2. Operation mode

According to the modern enterprise operation mode, the company adopts franchise chain management strategy, unifies the image of the store, unified management system, unified delivery to the store system and unified brand promotion. The company actively puts advertisements in major business newspapers around the country, strictly checks the quality of products, and ensures the high quality and unique taste of products. Pioneering and enterprising, we are committed to building a chain commercial aircraft carrier that "creates industry standards and leads the development of the industry". After learning about its office, the operation mode of its spicy duckling is as follows: distributing goods nationwide, MINUS the cost and time of the operator's material selection and production. There are 27 core distribution outlets in the country, which use planes and refrigerated trucks to deliver finished products to stores. At present, most franchisees do not need logistics fees.

3. Product Description

The "Spicy Duckling" is made by a secret recipe, supplemented by more than 4 kinds of pure natural Chinese herbal medicines and seasonings, and it is made in four different times. The whole production process goes through 39 processes, and the layers of processes are strictly controlled. Even the bones can taste, which is recognized by consumers for its unique spicy and delicious taste. Spicy duckling not only sells duck products, but also has a variety of products. It always includes three series of products:

1. Duck products: duck neck, duck tongue, duck head

2. Vegetarian products: bean skin, yuba, Flammulina velutipes, etc.

3. Seafood products: prawns, seaweed, crab legs, etc.

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4. Joining cooperation policy

You know the relevant conditions required for joining, please make a general judgment on it first, and evaluate whether you are suitable for operating tasteless projects; At the same time, Spicy Duckling Company will also give you a comprehensive evaluation of your relevant conditions in the early stage to judge whether you are suitable for operating Spicy Duckling Project. This is a process of mutual choice:

1. Have strong entrepreneurial awareness and spirit of struggle, and be able to devote yourself wholeheartedly to the cause of "Duck Neck";

2. recognize the business philosophy and management mode of "spicy duckling";

3. Have certain social relations and public relations skills;

4. Have certain project funds (according to the joining scale);

5. Have accumulated some marketing management experience.

as long as you have the above conditions, we warmly welcome you to join the spicy duckling project and share the wealth opportunities brought by this popular delicacy! Business cooperation * * * win plan 2

I. Analysis of cooperation background

O2O means Online To Offline, which means combining offline business opportunities with the Internet to make the Internet the front desk for offline transactions. This concept originated from the United States. In 213, O2O entered a high-speed development stage, and started localization and integration of mobile devices. As a result, the O2O business model was born and became a localization branch of online to offline.

Since the concept of O2O appeared, Internet giants such as Baidu, Tencent and Alibaba have laid out 2 in succession, Taobao launched Taodian takeaway, and public comment and Meituan.com set up takeaway departments one after another. Takeaway O2O became popular in xx.

after the development of the concept of O2O, all walks of life are experimenting with O2O. As a service industry, hotels are constantly trying their own o2o road. Among them, Pudding Hotel is the representative of O2O. After in-depth layout of O2O, Pudding Hotel's revenue increased by 5% and profit increased by 3% in the first half of xx. It is estimated that the annual revenue of xx will exceed 1 billion yuan.

operating a hotel with Internet thinking is a breakthrough weapon for the declining profitability of today's budget hotels, and it is also an important prerequisite for the success of pudding hotels. Only by operating customers with heart and maintaining old customers with emotion can we create our own characteristics and stand out in the red sea of today's hotels!

iI. Company Profile

I Rice City White-collar Fast Food is a sub-brand of Fujian Good Catering Brand, and it is a brand-new brand of O2O Catering with good catering layout. It aims to use O2O to create brand-new consumption habits in the take-away industry with Internet thinking. The company mainly provides catering services for small and medium-sized hotels, Internet cafes, shopping malls and other commercial places.

i Rice City White-collar Fast Food is also the only WeChat O2O takeaway fast food company in Ganzhou City. The main team members are from famous catering enterprises such as Haidilao, Ganqishi, Ling Huchong and Dashi. Now the company mainly sells fast food outside, showing the great charm of O2O in the form of food delivery.

the company has a delivery team of 12 people, striving to deliver delicious food to customers as quickly as possible. I-rice take-out has always been adhering to the business philosophy of "nutrition, delicious, healthy and inexpensive", taking home-cooked dishes and Jianghu dishes as the basis, absorbing the essence of "four major cuisines", bringing forth the old and bringing forth the new, and making high-grade dishes popular and delicious food fast-food.

III. Introduction of cooperation projects

Since I entered Ganzhou, I have signed strategic cooperation agreements with more than 2 budget hotels such as 7-day chain, Home Inn and Hanting Hotel, and I will work with you to provide more and better services to our guests through O2O.

In order to provide better service to the guests and make up for the lack of catering department in the hotel, I-Meal Catering has launched a take-away service for the hotel. Guests staying in the hotel can order food directly by using WeChat, or by telephone, qq, Weibo and other ordering methods. So that guests can feel the convenience and speed of the hotel, give customers a good image, and it is easier to retain customers, thus achieving the hotel's profit target.

IV. Cooperation mode

By putting a take-away card carefully designed by I rice in the hotel room, the guests can be guided to order food by means of WeChat, which reflects the hotel's service concept of caring for users.

in order to achieve the goal of mutual benefit and win-win cooperation, the hotel will be given a certain commission income for each meal ordered by the hotel guests.

V. Contact information of cooperation

Mr. Hu, Cooperation Manager of Takeaway Department: Business cooperation * * * Win plan 3

I. Objectives and purposes

Promote the "Tianyuantang" bee industry to Guangzhou market and make it stronger and bigger.

second, the mode of cooperation

there are two ways for general manufacturers to explore strange markets: one is to set up offices, and the other is to set up distributors.

according to the actual situation, the cooperation mode of Party A and Party B is a combination of offices and dealers-dealer-style offices. In this way, it can not only make use of the verticality of the office to carry out effective overall management, but also give full play to the fighting capacity of dealers to attack more.

Third, cooperation steps

① Step 1: Select a site and set up a specialty store ("Tianyuantang" Bee Industry Image Store).

target time: July and August, 2xx

② Step 2: products enter the market and surpass the market, and improve the product sales channels.

Target time: September 2xx to December 2xx

③ Step 3: Set up an online store.

target time: September, 2xx

④ step 4: set up a company to expand foreign trade and other businesses.

Target time: September, 2xx

⑤ Step 5: Chain operation of "Tianyuantang" bee industry in Guangdong.

target time: January 2xx

IV. Advantages of Party A

① Strong product research and development capabilities and resource advantages, and strong strength;

② It comes from the "Hometown of Bees in China" and has a certain brand appeal;

③ The enterprise is in a period of rapid growth, with a large development space;

④ The enterprise has won many honors in the industry and will soon obtain QS certification;

⑤ brand awareness has not been fully opened, and competitors have not paid enough attention to it;

⑥ The products are rich in variety, beautifully packaged and low in price, which meets the popularization needs of citizens;

V. Advantages of Party B

① Loyal and reliable, with a good concept of cooperation;

② understand service, can bear hardships, and have certain market maintenance and development capabilities;

③ Familiar with media operation, good at dealing with public relations, and able to maintain a good brand image;

④ There is an entrepreneurial team composed of more than ten people behind it;

⑤ There are many friends and alumni in Guangzhou, and the sales network is easy to expand (Wuhan University alumni are all over Guangzhou, and most of them have certain social status).

VI. Advantages after cooperation

The establishment of a dealer-style office can not only give full play to the combined advantages of the office and the dealers, but also give full play to the resource advantages of both parties.

① Direct selling mode, with low purchase price, easy cost control and sales advantage;

② A can alleviate the financial, manpower, sales, management and other problems caused by unfamiliar market development, and the market development risk is relatively reduced;

③ Party A can effectively control the operation of Party B in Guangzhou market, which is convenient for coordinated management;

④ Party A builds its own sales channel in Guangzhou market, which is conducive to the growth and long-term development of the enterprise;

⑤ A can get rid of the old model of relying solely on dealers. B timely feedback all aspects of Guangzhou market information, and the accelerated market response will help A grasp the market initiative;

⑥ Party B has a sense of belonging and honor, cherishes opportunities, and has a high enthusiasm for market development. Party A's various price policies, sales measures and terminal promotion work can be resolutely implemented by Party B;

⑦ Both parties learn from each other's strong points, which is helpful to give full play to and make good use of product advantages and channel advantages.

VII. Marketing Strategy

"Tianyuantang" bee industry entered Guangzhou, taking advantage of its latecomer to brand new promotion. The marketing goal is not only to turn some customers from other bee products brands to "Tianyuantang", but also to aim at the huge potential customer market and develop it in multiple ways and strategies.

① In terms of establishing an image store:

A. Opening an image store is different from opening a company. The retail-oriented business model and the purpose of brand image display determine the importance of store location;

B, the decoration style shall be strictly consistent with the corporate brochure, and standardized decoration, purchase, decoration and retail shall be implemented;

the sales staff of c and b must be trained by party a to form the corporate culture style of "tianyuantang".

② In terms of establishing sales network, sales channels, setting up agents and distributors, etc.:

A. Develop sales market and expand sales network with existing personnel of Party B as the main force;

B, entrust an industry and trade company to act as an agent, so that the products can smoothly enter the BC stores in Guangzhou;

C, find secondary wholesalers in non-staple food wholesale markets, professional websites and other channels, with the help of the sales network and customer resources of these secondary wholesalers;

D, use the network to carry out terminal sales, such as Taobao, BBS, QQ group, etc., and carry out objective and interactive marketing. (At present, A has conducted a product sales survey in QQ group, and the effect is good. ) business cooperation * * * win plan 4

I. Abstract

With the continuous development of market economy and the continuous differentiation of commodity special categories, there are more than 4 supermarkets and shopping malls in Shijiazhuang urban area, and their stores are aimed at small commodity consumers. The limited market demand for shopping is gradually saturated, and many traditional businesses are trying to get a slice of it without knowing how to start. Then, investors should change the direction of investment and develop from "comprehensive" to "professional".

investment discussion and business model

my investment discussion is to build a large, professional bedding shopping mall with high, medium and low grades in Shijiazhuang through the goodwill of your shopping mall, and the consumers are consumers of all classes and consumption segments who need home textiles. Through my study and investigation in 2xx-2xx, in Shijiazhuang, the large, professional bedding shopping mall with high, medium and low grade is still a market blank. In 2xx, the home textile market has started to rise quietly in Shijiazhuang, and five home textile stores have been opened by major manufacturers in several local main roads. Therefore, the construction of the home textile plaza project will definitely be a successful project.

ii. background and feasibility analysis of the project

1. market blank advantages

now, in other provinces and cities, such as Beijing, Shanghai and Henan, the home textile market has gradually matured, and major manufacturers still adopt the agent distribution model, and quickly occupy the market through the sales channels of agents and distributors. Powerful commercial enterprises take advantage of the desire of major manufacturers to occupy the market quickly and the blank of the initial market movement, and build professional, large-scale sales places with high, medium and low grades for them according to the principle of "there must be a market when there is demand". set up