Entrepreneurship is a means to accelerate economic development, take the lead in achieving a well-off society in an all-round way, and realize the self-worth and social value of entrepreneurs. Only by establishing a clear entrepreneurial goal and choosing the right path can entrepreneurship succeed. ? Unity of knowledge and action? Successful entrepreneurship is the dream of entrepreneurs, and it needs opportunities, efforts and other internal and external factors. No factor can work alone, and the experience of every successful person is difficult to copy, but successful entrepreneurship should implement the "unity of knowledge and action" in thought and action. The "knowledge" here is what entrepreneurial goal I want to achieve? What kind of enterprises need to be established? What risks do such enterprises need to bear? "Action" is how to achieve the goal through action, that is, execution. Knowledge is the beginning of action, and knowledge of action is the success. ? In the process of starting a business, entrepreneurs must constantly ask themselves: What is my goal? Can the path I am taking now lead me to the ultimate goal? That means the path is right? If entrepreneurs don't have the goal of "knowing", then the path of action is definitely uncertain and the direction is unclear. Knowing and doing are different, how can such a venture succeed? "Unity of knowing and doing", in other words, "focus on the big picture and start with the small ones". ? Some entrepreneurs only know how to work hard all day, regard themselves as an ordinary employee, get caught up in a lot of daily chores, be good at "small things" and neglect "big things", instead of "doing things" on the basis of "knowledge", and end up like a foolish man who has no time to achieve his career. Some entrepreneurs are ambitious, not pragmatic and not solid. They talk about "long-term planning" clearly, and their practical actions are impetuous. As a result, their goals cannot be turned into reality. The integration of knowledge and practice is an essential quality of entrepreneurs, which needs to be achieved through the cooperation between the members of the entrepreneurial team. ? Take local materials? Facing the vast market, how to find the starting point of your own business? For entrepreneurs below counties and cities, the entrepreneurial path they choose is often different from that of city people. Focusing on local resources or characteristic industries, using local materials has become the correct choice for people in the "township" to successfully start a business. Taizhou's private economy is so developed because it started to take local materials and chose "two waters and one plus" as its entrepreneurial project. ? Aquatic products and fruits are the specialties of Taizhou, so it is easier to run individual processing enterprises. Look at Taizhou again. Xiqiao Town is the "hometown of violins". It produces 35, violins every year, accounting for about 6% of the national output and 2% of the global output. The annual output value of the industry exceeds 3 million yuan. Yexu Town is the "hometown of sports equipment". There are more than 15 sports equipment production and sales enterprises in the town, with an annual output value of more than 2 million. These two towns are becoming bigger and stronger around local characteristic industries. There are also many characteristic industries in our city, but there are not many enterprises that use local materials and become bigger and stronger. This is exactly the entrepreneurial space that needs to be developed and the entrepreneurial resources that need to be developed urgently. ? The "material" of local materials can be tangible characteristic industries, characteristic resources or intangible resources. For example, a folk song, a legend, a story, an allusion or even a few folk sayings, as long as they are valuable, can lead to a commodity, an industry and a well-known brand. The problem is that entrepreneurs should have a vision of discovery and innovative ideas, and should seriously study and explore in depth. Entrepreneurial culture should be concrete. For example, as far as "tourism culture", "teaching aid culture" and "gourmet culture" are concerned, developing related industries and producing products with cultural characteristics with these cultures as the center is not specific and practical, and there is no culture at all. ? Industrial cluster? A township leader once suggested that Shihe people became rich by developing the teaching aid industry. Why can't we do it? It's not that it can't be done, but that it may not be successful. The teaching aid industry was not originally a characteristic industry of Shihe, but Shihe's development of teaching aid industry has an important feature: cluster. Ten years of pioneering road has formed the advantages of today's industrial clusters and has strong competitiveness. No matter which township, it is impossible to produce teaching AIDS in a short time and reach the scale, variety, quality, brand and sales network of Shihe. To start a business, of course, it is not necessary to choose teaching AIDS, but it is necessary to choose industrial clusters by path. Why? Because this has been proved to be the road to success by practice in many parts of the country. ? Take Shaoxing Textile as an example. There are nearly 4, enterprises in the city doing textiles. Some specialize in raw materials, some specialize in printing and dyeing, and some specialize in sales. Because of the fine division of labor, every enterprise is very specialized, which is conducive to improving quality, reducing costs and innovating technology. This kind of industrial cluster has quickly formed a competitive advantage in China and even in the world through the specialization of a single enterprise and the integrity of the whole region, and through the smallness of a single enterprise and the greatness of the whole region. It is worth mentioning that Huai 'an has a good foundation and conditions for developing industrial clusters, but so far no industrial cluster has caught up with Shihe teaching aid industry. What are the reasons? It is worth thinking about by leaders and entrepreneurs at all levels. ? Make a mountain out of a molehill If someone suggests that you choose to start a business by producing nail clippers, you may think it is a joke. Can you make money by producing "small commodities" like nail clippers? However, it turns out that you are wrong. Small commodities can still be made into big industries, big markets and make big money. This is the entrepreneurial path of "making a mountain out of a molehill". By 22, Liang Boqiang, a successful entrepreneur and the king of nail clippers in China, had achieved an annual sales of nail clippers for durable consumer goods with an average unit price of just over two yuan of more than 2 million yuan, more than half of which came from the international market. The entrepreneurial path of "making a mountain out of a molehill" has long been verified by the rapid development of Wenzhou private economy. ? Why does "making a mountain out of a molehill" succeed? Liang Boqiang said that the big boss is unwilling to do it and the small boss can't do it. Because the market is small and can't accommodate big capital, the big boss looks down on it, just as "there is no tiger in the mountain, and the monkey is the king"; Small bosses generally only tinker around the edges, get quick success, and have no awareness or ability of product innovation, brand building and maintenance. There are "minor problems" in life almost everywhere, and the market gap will always exist. The problem is that entrepreneurs should change their ideas, not think that it is useless to catch a "small problem", but firmly believe that the market is developed. Doing small business needs unremitting persistence. If the quantity of small commodities is large, it will not only reduce the cost, but also produce a cluster effect. It is not easy to "make a mountain out of a molehill", and "make a mountain out of a molehill" should have the spirit of "killing the chicken with a knife". ? Out of thin air? With no local resources and no technical expertise and advantages, can entrepreneurs explore a path to successful entrepreneurship? Wenzhou people's answer is that out of thin air. Wenzhou is remote in geographical location and poor in resources, and Wenzhou enterprises themselves don't have much technology and talents. However, relying on the market-oriented mind and means, Wenzhou private enterprises have made things out of nothing, successfully allocated and gathered various production resources for their own use, and repeatedly created amazing "zero resource phenomenon", "zero technology phenomenon" and "zero production phenomenon". In an interview in Wenzhou, local experts said that Wenzhou people make money by new ideas, new ideas and new methods, by being able to endure hardships and by being flexible. ? The so-called "out of nothing" is not nothing, some are entrepreneurial spirit, and some are market economy minds. This is the most important and scarce. "Only ideas are real capital, and the rest are resources." Without emancipating the mind, weak market awareness and backward market means, it is absolutely impossible to develop a "zero-resource economy" that is "out of nothing". Entrepreneurship is adventure on the one hand and down-to-earth on the other. Entrepreneurs should have a keen market instinct, be able to see the blank spots in the turbid market, have the sensitivity of foresight, and do it without hesitation after seeing it clearly. ? Brand * * * Enjoy? Market economy is brand economy, and enterprises without brands can only be anonymous. Any startup wants to create its own brand. In a sense, the success of starting a business is the success of cultivating brands. However, it is hard for a startup to build a resounding brand. How to find a correct way to build a brand with short cycle and low cost? This is the brand * * *. ? The so-called brand * * * enjoyment refers to the market competition strategy that several enterprises use the same brand based on the correlation of their products or services to form an overall advantage. Entrepreneurial enterprises with limited resources can form a consortium with the same brand as a link, carry out brand promotion, effectively reduce costs and increase marginal benefits, and easily form scale benefits of brand awareness and reputation. ? How to implement brand * * * enjoyment strategy? First of all, we must determine the brand's product portfolio, technical service standards and target market positioning; The second is to find * * * sharing partners, find a certain number of enterprises that meet the brand positioning conditions, and reach a brand * * * sharing agreement on the basis of * * * and voluntariness; Then expand the brand influence and pay attention to brand protection. ? Resource integration? What does entrepreneurship need? Resources. Almost all entrepreneurs do not have resources before starting a business, but look for resources and integrate resources in starting a business. A large number of entrepreneurial facts prove that resource integration is an important path to successful entrepreneurship. Zhejiang Zhengtai Group had an annual output value of 11 billion yuan last year, but in July 1984, when Nan Cunhui led the establishment, it was just a family-owned workshop, with an annual output value of only 1, yuan. ? Last year, "Zhengtai" ranked the fifth in the overall strength of private enterprises in China. What is its "trick"? The key lies in the continuous integration of resources. In the integration of resources, "Zhengtai" quickly became bigger and stronger and became a modern enterprise. The resources needed by start-ups are different, but the way to integrate resources is basically the same, which is cooperation. Seek resources in cooperation and accelerate development in cooperation. ? Upstream? The impulse to start a business is to dare to challenge the status quo. Two operators with similar abilities in a state-owned enterprise, one person feels that his ability is constrained in the state-owned enterprise, so he challenges the status quo. In the early 198 s, he went to the sea to start his own business, and now he has a fortune of tens of millions; The other person didn't have the courage to start a business in the sea, but still worked in the original enterprise. As a result, he left his post because of the sluggish operation of this enterprise. ? Why is there such a big income gap between two people with basically similar abilities? Why are there two different work results? The important reason is that there are great differences in the choice of opportunities between two people. People who are willing to take risks dare to go upstream, and generally have strong ability to choose opportunities, so risky income is high. Nowadays, people who seek stationarity risk are not alone. Before starting a business, you ask if there is any risk. When you hear that there is risk, you will go downstream. Where is entrepreneurship? Entrepreneurship takes risks, and all entrepreneurs are adventurers. The essence of market economy is to affirm scarcity. The scarcer something is, the more valuable it is. The third of the top ten qualities of China Baifu is adventure, which is also scarce and therefore valuable. ? Money is scattered and people are gathered? The money mentioned here refers to equity, which means that the more dispersed the equity, the more cohesive people will be; The more concentrated the equity, the less people want to come to your enterprise. Some entrepreneurs always want to fully own the ownership and equity of the whole company after establishing their own enterprises, so as not to let the equity be dispersed. As a result, all employees of the company are "wage earners". This kind of "money gathering" brings "people scattered" ? Technical talents can't be introduced, management talents can't be retained, and even ordinary employees are working day by day. When interviewing private enterprises in Zhejiang, what I hear most is how to make all employees "loyal and dedicated", because this is a big problem related to the sustainable development of enterprises. Require employees to be loyal and dedicated, and its foundation is * * *. Property rights, technology, management, talents, environment and public relations are all very important for an enterprise to grow and develop. Under the trend of diversified forms of ownership and diversified development of property rights structure, it is a successful path for entrepreneurial enterprises to gather talents through the relative dispersion of equity. ? Go your own way? After starting a business, entrepreneurs often put forward such requirements: they want to be better than their competitors in all aspects, and think that only by achieving "omnipotence" can the business succeed. In fact, it is impossible to achieve "omnipotence", and omnipotence is often impossible. It is difficult for any enterprise to be perfect in all aspects and be higher than its competitors. The success of a start-up enterprise is recognized by the market, not by its competitors. It is important to take your own path. ? Some enterprises succeed because of effective implementation of innovative ideas, while others succeed only in products, services and price. The survey found that successful entrepreneurship has no * * * characteristics. Some people are sociable, some are wooden and taciturn, some are good at analysis, some are intuitive, some are cautious, some are aggressive, some know how to avoid risks, some are willing to take risks, some are highly authorized, and some monopolize power. What is important is to give full play to the strengths and temperament of entrepreneurs, maintain their entrepreneurial passion as always, and unremittingly exert their entrepreneurial spirit. ?