Entrepreneurial stories of two men who gave up high salaries

Sometimes giving up a dispensable opportunity wisely will lead to another better opportunity, and giving up a star may lead to a moon.

"His name is Bai Hui Ze. He used to be a cultural researcher in Youth Records, and he was called the chief pimp of youth culture."

"His name is Li Dongzhe, and he used to be a reporter editor of City Pictorial. I won't waste my time because there are too many title."

This weird conversation has been repeated several times in the room, and two men are recording and talking to themselves with their mobile phones. Every time I stopped for different reasons, my tone was unnatural or I suddenly laughed. I patted my face with my hand and forced myself to get nervous and start over. Not far away, Xiaobai's girlfriend is playing LOL with headphones. She is used to some strange actions made by these two big men at home.

I'm Li Dongzhe, and my friends call me Suiyi. I'm one of the weird scenes described above. What I want to tell you is the story that happened during the time when Xiaobai and I started our business together. The above scene happened two days ago. We were shooting a video for an investment institution to let investors have an intuitive and emotional understanding of the founding team, and at the same time briefly explain what kind of product we want to make. We are both people who have a natural resistance to boredom and rigidity. Even such a routine action tries to produce different effects. So we turned into a director, screenwriter, light camera and the actor himself, and spent more than an hour taking a selfie with our mobile phone and recording a 1-minute introduction video.

This clip is intercepted not only because it is a landmark node, but also because it is full of symbolism. At eleven o'clock that night, I "got off work" from Xiaobaijia as usual, and on the way home to catch the last subway, I suddenly felt that the scene of recording video was like the best epitome of our entrepreneurial state in the past three months-uneasy and anxious, but also full of serious and even naive energy.

since I resigned at the end of last year, many friends know that I am starting a business, and my former boss will occasionally ask me. In fact, I am a little afraid of being asked about the specific situation of the entrepreneurial project. First, the project has not yet landed, and the logic in our own hearts has not yet been opened; Moreover, it is difficult to explain clearly and directly what we want to do in one sentence. This is a process of self-persuasion if you want to convince others. I think probably every entrepreneur has experienced this feeling.

as you can see, the product we want to make is called something, which inevitably joins the entrepreneurial tide of mobile internet. But what we want to do is actually anti-internet, or, on the contrary, some negative interference of the internet on our lifestyle. Someone is a platform for young people in cities to freely initiate and participate in offline interest activities. We hope that this platform will allow young people to freely initiate interest-based activities. It should be a small, interesting, frequent and continuous activity in which the participants can communicate deeply and sincerely.

most of the existing activities in the same city, or the same type of offline activities, have the role of "large organizer", and most of them are content-oriented consumption. Whether it's an exhibition, a salon, a drama or a lecture, as a participant, you just consume the content of the activity. You are just an added number in the official registration system, and it is difficult for you to have too much in-depth communication with other people present. In other words, your sense of participation is very low. But something does activities that can give you a high sense of participation. You can witness the whole process of an unconstrained idea from the initial inspiration to the final landing, and even you can initiate such activities. Every participant in the activity is a lively person with a story, an opinion and a temperature. You will meet people you may not have met in your original life track here, and you will hit it off as friends.

it seems that someone is a product with strong tool attributes and weak social functions, but our ambition is to change the lifestyle of young people in cities now. We only did a small-scale user survey in the early stage, and I can only talk about my feelings before a large-scale verification. Many friends around me and I are mostly faced with the situation that work gradually erodes our lives, we are bored but unwilling to be lonely on weekends, our circle of friends is rigid, and the "urban autism" formed by various factors. Someet provides a way for young people to discover interesting activities around them and further get to know a group of interesting friends. Someone hopes to inspire everyone, let everyone talk about their more time and energy after work, and put them into things they really love, so as to awaken their interest consciousness; Then, by initiating or participating in such interest activities, I can get to know people with the same interests. It breaks the social barriers among young people in the city and opens up the possibility of meeting people. "Let interesting souls Someet" is the initial intention of Xiaobai and I, and something is the way we try to find out for this.

We hope that the life of young people in cities in the future should be like this:

Everyone has their own fields and things that they love outside of work, and they are constantly investing in them; Everyone is willing to organize all kinds of interesting offline activities, share their own experiences, listen to other people's stories, participate in activities in strange fields and break into other people's worlds according to their own interests and love;

do you like cooking? You can hold private kitchen activities regularly and invite new and old friends over to eat and chat;

you like music? Then organize a minority music sharing meeting with your rules;

do you like exploring hutongs? Then launch a variety of themes of hutong roaming, call three or five friends, explore hutong with new friends and new friends, and chat while walking;

do you like studying fossils? Then you can go to a nearby fossil group activity and listen to it. It will definitely be much more interesting than thinking at home alone.

You will find that there are too many interest groups and societies around you, and there are too many activities that can break the boring rigidity of reality and life. Instead of sitting at home feeling that no one understands you, you will get up and go out to find someone who can really understand you. Pull it out of the virtual social interaction of mobile phones and put it into real offline life to build relationships. Redefine strangers, redefine socializing, redefine your lifestyle, and at the same time, redefine yourself.

maybe you think these visions sound good and easy to say, but they are just wishes. I will slowly share with you our deep thinking about this in the past three months in the next subscription number of Someet. In the past three months, we have been asking ourselves questions, scrutinizing logic, designing mechanisms, making rules, finding people to talk to, finding people to criticize, finding cold water for ourselves, constantly denying ourselves, solving, denying, solving, and gradually perfecting our original utopian idea in such a cycle. Therefore, we also hope to share these with you, and we also hope to hear your opinions and opinions.

Here in the short book, I will write something about something and how to play it, and I will tell you in detail in the next article. This may be the most interesting offline activity lab you have ever met. You will witness the growth and transformation of Someet with us, and witness the brand-new lifestyle of young people in China. ;