When Sina Weiba was officially launched, I wrote an article about it (What are some thoughts behind Sina Weiba?). Yes, the craze for Weibo is still continuing or even getting more intense.

So what is Sina Micro Journal? Let’s follow the footsteps and enter the online Sina Micro Journal! Let’s take a look at what Sina Micro Journal brings to us? Sina Micro Journal is an interest-based content reading and sharing platform. Micro Journal

The important purpose is to precipitate the fragmented content on Weibo, aggregate it on a valuable platform, and then provide users with valuable content related to their interests.

Ah Xing believes that this is a very valuable product, which is more conducive to the collection and reading of value that users need, which is a major benefit.

On the other hand, due to the support of Sina Weibo's large amount of content, it is also the source of information for Sina micro-magazines. Micro-magazines cover almost all points of interest such as food, travel, film and television, technology, finance, celebrities, emotions, comedy, etc.

The areas involved – this is Sina’s online product Sina Micro Magazine.

Ah Xing will talk about what Sina Micro-magazine brings to us from the following three aspects? Point 1: After users subscribe to the micro-magazine, they can not only share the content to Sina Weibo, but also apply to become the micro-magazine.

Editors of the journal can also submit articles to the journal. On the one hand, in addition to Weibo information sources, it also provides us editors with more free contribution and publishing platforms, which is one of the benefits.

——This function will be opened soon, and we can all pay attention to it together.

On the other hand, as a user, you can not only subscribe to micro-magazines, but also create your own micro-magazines.

In the Internet era with such information development, it has also become more humane. After creating a micro-magazine, users can click the "Excerpt Library" button to intelligently recommend personalized content to friends.

This also allows for the dissemination of valuable information, which is a stationary point brought to us by micro-magazines.

Station (2): Micro-magazine is an important product of Weibo. The person in charge of micro-magazine: Micro-magazine is an aggregation + reading platform of content from the entire network. There are two main entry points in the early stage. One is deep integration with Weibo.

Reorganize and display Weibo content.

In fact, current Flipboard, Zhiyue, etc. are doing this kind of thing.

“But they all use algorithms to invite a few editors to do such things.” The person in charge of the Weibo said, “We hope that all those who have such needs can do it based on the Weibo platform and output it to other interested parties.

Users.” On the other hand, it meets more people who are interested in and needs this aspect, and it is also a product that is highly targeted and what we want.

It is precisely because Sina Micro-magazine covers so many points of interest that the operation of interest classification has become one of them.

Station (3): Sina micro-issue page display is also in the waterfall flow format of Pinterest website. However, another entry point for micro-issues is electronic magazines. They will actively cooperate with some content publishers to allow content publishers to use micro-issues as content.

platform to promote their own content, because content publishers (print media, magazines, online media, etc.) know better what kind of content users want to read.

This is also a good platform and opportunity for many media.