In the past year, one of my junior high school classmates experienced an unexpected rise to fame.

It all happened in Xiaohongshu.

I followed the Xiaohongshu account she registered in February last year, but now she has become a KOL sought after by brands.

Simply put, KOL is an "Internet celebrity" who has appeal, influence and considerable credibility in a certain field. They are also called key opinion leaders. They have a certain fan base and can influence the behavior of fans to some extent.

Because there are many real cases of amateurs becoming popular and monetizing, more and more people are eager to build their own KOLs on Xiaohongshu.

These practical knowledge are included in the courses for Internet marketers. In addition to short video operations, there are also professional knowledge courses such as live broadcast sales, product selection, and platform management. Students who want to change careers, start a business, part-time, or full-time can learn about it.

one time.

After all, under the general background, online marketing is the trend.

Internet marketer is a new profession born under the development of the times and the impact of the epidemic. It is released by human society, has high gold content, is easy to get started, and can be learned by anyone over 18 years old with no basic knowledge. It has good prospects and breaks through the income ceiling. There are also part-time, full-time, and employment recommendations.

I recommend Zhongsi Zhishu, an officially authorized Internet marketer certification institution. It has formal qualifications, rich courses, high passing rate, considerate 1v1 service, and online part-time job and employment recommendation services!

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You can directly click on the business card below to add the teaching assistant consultation and certification details. They also provide online part-time job opportunities: Based on the research on these cases, I concluded that in the process of Xiaohongshu’s self-built KOL for commercial promotion, we must consider

Arrived at three o'clock.

1. Choose business cooperation with a sense of positioning. Nowadays, the market is filled with too many Xiaohongshu experts who have no awareness of “brand building”. Compared with the creation of personal brands, they pursue immediate cash flow and have business in related fields.

Just cooperate.

But whether they are merchants or resource aggregators, they are more inclined to find a high-quality Xiaohongshu KOL in a vertical field to cooperate.

Therefore, if you want to be a high-quality KOL, the first thing you have to do is to understand your own positioning, focus on one area and create an account, so that users can think of you and find you when they see this relevant information.

The most commonly used method of positioning is to label, for identity, such as full-time mother, food expert; for expertise, such as skin care, fitness; for personality, such as enthusiasm, fun, etc.

In addition, when promoting commercial cooperation, we must also consider issues from the perspective of fans, choose high-quality brands for cooperation, and think about what fans need more and what fans can accept.

Instead of blindly catering to brands, value promotion costs.

2. Content output and operation After determining your own positioning, you must be diligent in taking notes and maintenance, and attract the attention of fans through content.

Good content must have an understanding of user psychology and the ability to be good at word processing.

For example, what kind of skin care products do users want to know about, and what types of notes are they more willing to like and collect for interaction.

Continuously outputting content that matches the personality can be considered from the following points: professional knowledge in a certain field, such as regular notifications of how to make delicious food, tips for office fitness, etc.

Interest-related content, such as humorous jokes, entertainment gossip, latest movie interpretations, etc.

It should be noted that you must not post content casually. The content is for fans to read, not for yourself to read as a diary.

Of course, KOL needs to have a long-term vision. Her fans are her potential customers, so daily fan maintenance is very important, which requires KOL to have certain operational capabilities.

When the fan base is large enough, self-operated brands can also be considered.

3. Picture production Whether it is a new account or an old account, the picture of the note is very important. The beauty and content of the picture largely determine whether the user is interested in opening the note and reading it.

Xiaohongshu is an original mechanism for pictures and text, so using the same pictures as other users will be reminded by the system that it is against the rules, so the pictures need to be taken and post-produced by yourself.

When promoting your brand, you should pay special attention to whether the pictures overlap with notes posted by other users. Once you are reminded of the violation, the account weight will be reduced.

Recently, Xiaohongshu’s grass planting promotion activities have attracted a lot of attention.

Many young people share their lives on Xiaohongshu to gain more fans and supporters.

Jingzhong Culture will now tell you how to promote products on Xiaohongshu.

No matter what the original intention is, everyone’s ultimate goal is to create data and make money!

Increase revenue!

Many times, for industry insiders or newbies, choice outweighs effort!

We need to choose a track with a wider audience, greater traffic, and less fierce competition, so that we are more likely to do things with high traffic.

Everyone can learn about the Douyin + Ele.me cooperation project. Compared with the previous Meituan store exploration project, China Video Plan and other projects, the new Douyin + Ele.me local life operator project has the following advantages: 1.

Affected by the epidemic and other factors, the time and place are free, and there is no need to go to the store offline; 2. The operation is simpler. Compared with Meituan’s store visit project that requires precise shooting and editing, the video requirements of the Ele.me project obviously do not need to be so high.

There is no need for real people to appear on camera, just take out products that are clearly and attractively photographed; 3. The traffic is large, the competition for new projects is small, and there is generally traffic support. Compared with the previous projects, it is a blue ocean project, with more operability and space.

big.

4. At present, official promotion has not started in the market, which also means that the earlier you enter the game, the higher the traffic tilt will be, such as early film and television editing, medium-sized video plans, local life, etc.