"Double Twelve" generally refers to the shopping carnival held by major e-commerce companies on December 12 every year.

Following the success of Tmall’s Double Eleven marketing, major e-commerce websites such as Taobao, JD.com, and Suning.com once again launched a shopping promotion day, Double Twelve, to continue the “crazy buying” activity.

It is named after major e-commerce companies, referred to as Double Twelve or Taobao Double Twelve, JD.com Double Twelve, and Suning.com Double Twelve.

During the "Double Twelve" event, major e-commerce companies will use various promotional methods to boost sales, such as cash red envelopes, 50% off free shipping, free order draws, etc.

The birth of “Double 12” is a continuation of the success of Taobao’s “Double 11” shopping festival.

The Double Eleven Shopping Carnival refers to the online promotion day held on November 11 every year. It originated from the online promotion event held by Tmall on November 11, 2009. At that time, the number of merchants participating and the promotion intensity were limited, but the turnover far exceeded

As expected, November 11th became a fixed date for Tmall to hold large-scale promotional activities.

Double Eleven has become an annual event in China's e-commerce industry and has gradually affected the international e-commerce industry.

Extended information: Historically, the "Double Twelve Incident" refers to the "Xi'an Incident" launched by Zhang Xueliang and Yang Hucheng on December 12, 1936, also known as the "Double Twelve Incident".

On December 12, 1936, Zhang Xueliang and Yang Hucheng launched a "military remonstrance" in Xi'an in order to persuade Chiang Kai-shek to change the established national policy of "reconciling the internal situation before resisting foreign aggression", stop the civil war, and unite to resist Japan.

On December 25, 1936, under the leadership of the Central Committee of the Communist Party of China and Zhou Enlai, the conflict was resolved peacefully with Chiang Kai-shek accepting the proposition of "stopping the civil war and uniting with Japan to resist Japan."

The peaceful resolution of the Xi'an Incident prepared the necessary prerequisites for the establishment of the Anti-Japanese National United Front and became a turning point from civil war to the Anti-Japanese National War.

The Xi'an Incident and its peaceful resolution occupies an important historical position in the development of Chinese society. Its occurrence and peaceful resolution basically ended the ten-year civil war and began the second cooperation between the two parties of the Kuomintang and the joint anti-Japanese campaign.

The new stage promoted the establishment of the Anti-Japanese National United Front, laid the foundation for the entire nation's resistance war, and became a turning point from civil war to the Anti-Japanese National War.

It was a turning point in the changes in the contradictions in Chinese society, and the ethnic contradictions between China and Japan became the main contradiction in Chinese society.

It was a turning point for China from civil war to the Anti-Japanese War, a turning point for China from division to reunification, and a turning point for Chinese social politics from autocracy to gradual democracy.

This series of turning points laid the foundation for the victory of the Anti-Japanese War.

At the same time, the Communist Party of China has gained the opportunity to legally survive, recuperate, and grow, opening up prospects for the development and growth of the revolutionary force of the Chinese people led by the Communist Party of China, and establishing the role of the Communist Party of China in

The leadership and core position in China’s social development.