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Analysis of the development status of hot pot industry

Main listed companies in the domestic hot pot industry: Currently, the main listed companies in the domestic hot pot industry include Haidilao (06862.HK), Xiabuxiabu (00520.HK), etc.

The core data of this article: the establishment and closure of Chinese hot pot catering companies, the market size and growth rate of China's hot pot industry, analysis of where consumers choose to eat hot pot in China and elsewhere, the penetration rate of Chinese hot pot takeout, China's hot pot takeout market participants, Haidilao hotpot takeout

Business Growth Hot Pot Market Stable Growth Hot pot is an original Chinese delicacy with a long history and is a food suitable for all ages.

my country's hot pot industry has grown steadily in recent years. In 2019, 93,994 new hot pot companies were established nationwide, and the market size has reached 518.8 billion yuan. In 2020, affected by the epidemic, the hot pot market size declined, and the number of newly established companies dropped to 80,019. The market size dropped to 438 billion yuan.

However, while hot pot companies are rapidly expanding, there are also some blind operations. The bankruptcy rate of hot pot companies also remains high. According to iiMedia data, about half of my country’s hot pot catering companies will not survive five years, and about 30% of hot pot companies will not survive for more than five years. Restaurant businesses collapsed within two years.

Half of consumers try hot pot takeout. With the rapid development of the hot pot industry, consumer demand has also undergone diversified changes. In order to save time and for convenience, some consumers like to choose to eat hot pot at home.

According to survey data, in the first half of 2021, 49.3% of consumers in my country preferred to eat hot pot at home, of which 59.6% of consumers in fourth-tier cities and other regions preferred to eat hot pot at home.

For consumers who prefer to eat hot pot at home, hot pot takeout has become a good solution, and the emerging market of hot pot takeout emerged at the historic moment.

According to survey data, 57% of consumers in my country have tried hot pot takeout; among those who have not tried hot pot takeout, 78% expressed their intention to try hot pot takeout in the future.

Multiple Parties Participate in the Hot Pot Takeout Market With the rise of the concept of hot pot takeout in recent years, many companies have entered this market.

Including traditional hot pot giants Haidilao, Xiabu Xiabu, Dezhuang, etc., as well as companies specializing in hot pot takeout, such as Jingliang, and fresh food platform Hema Fresh, they are actively developing the hot pot takeout market. my country's hot pot takeout market will develop to a certain extent.

Take the hot pot leader Haidilao as an example. Its hot pot takeout business revenue grew rapidly from 2015 to 2020. In 2020, its revenue reached 718 million yuan, a year-on-year increase of 59.9%.

The above data refers to the "China Hot Pot Chain Industry Market Foresight and Investment Strategic Planning Analysis Report" by the Qianzhan Industry Research Institute.