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What is really missing in today’s brick-and-mortar restaurants?

For a diner, it is equivalent to most foodies. It doesn’t matter if you go to a restaurant to eat Western food or Chinese food!

I feel that the quality and quantity of dishes are one of the key factors, whether there is a choice, and whether it tastes good or not!

This is the most critical!

Secondly, is the service attitude good?

A good service quality will make the overall feel of your restaurant different!

For example, let’s say a person goes to a small restaurant to eat!

Regardless of the food issue, let’s talk about the service attitude!

Good service can make you feel like a five-star hotel even in a fast food restaurant!

Every time I have dinner with friends, the first thing that comes to my mind is which restaurant has good or bad service!

So, I feel that whether a physical restaurant is good or not depends on the quality of its dishes and its service attitude!

As a foodie who often likes to go out to eat, I am very happy to answer this question. Here are some of my experiences and thoughts. I hope it will be helpful to you: What is really lacking in physical restaurants nowadays? I think it is the way they treat customers.

A sincerity and sincerity, and a true love for cooking.

Nowadays, many physical restaurants are more for profit, pursuing higher visibility, using various marketing methods to make their restaurants popular and becoming Internet celebrity restaurants. Everyone queues up to create the illusion of extreme popularity.

But often in such restaurants, marketing is more important than product, and the real dishes are not well polished. The assembly-line-like dishes cannot show the chef's intention and attitude, let alone delicious.

In addition, for those so-called queuing Internet celebrity restaurants, the service cannot be guaranteed, and the quality of large batches of dishes cannot be guaranteed. Therefore, the dining experience is often not good, and the money is spent to make trouble.

So what should a good restaurant look like in my opinion?

A restaurant I visited recently probably met my criteria for a sincere and passionate brick-and-mortar restaurant.

This is a Taiwanese simple restaurant opened in Hangzhou. The owner is a handsome Taiwanese uncle. He treats people warmly and thoughtfully, making people feel like they are in the spring breeze.

When he sees a boy, he calls him "handsome guy", and when he sees a girl, he calls him "little princess". It's so enthusiastic that it makes people feel embarrassed!

When you enter, you will be asked to find a seat first, and the uncle will take your order when the restaurant is empty.

The menu is actually very simple. They only serve some simple rice and noodles. The naming method is also very concise and clear. They are named after the ingredients themselves. Many of them also add the names of their own sisters, such as the fourth sister’s beef sauce.

The rice and Wumei beef rice make people feel very friendly, as if they are visiting a relative's house or eating at their own home.

The uncle’s dedication and hospitality can be seen everywhere in the store: For example, the small blackboard says: There is no boss here, only uncles; make good friends with your heart, and eat your food with your heart.

He will also give tips on foraging in the restaurant: listen to the uncle, eat obediently, don’t be picky about food, eat as much or as little as you want.

This time I ordered Wumei Beef Rice. The multigrain rice was covered with beef slices, and there was lettuce salad and fruit on the side. They were all fresh.

The boss saw that it was my first time here and even added a handful of cashews for me. It was a generous portion and full of love.

The taste may not be that amazing, but it seems to be the kind of food you would eat when visiting a neighbor or relative's house. It's healthy, simple, and makes people miss it.

The uncle would also ask from time to time: "Does the food taste good? Is it enough? Do you want to add more?" A pure Taiwanese accent makes people feel very warm.

So I think what is really lacking in physical stores now is probably this kind of sincerity and love. Through the food, people can feel the chef's emotion and care and sincerity for the diners. Through the environment of the restaurant, people can feel the boss's love.

With attitude and hospitality, this kind of restaurant is warm and emotional, will make people miss it, and will make people visit it many times.

I also hope there will be more chefs and owners like this, and more restaurants with such warm temperatures.

I am Qianqian, a food lover who wants to become a food expert, and I am constantly working hard.

In the current social environment, the word "convenience" has become the key word that cannot be ignored in the operations of various businesses.

When choosing between practicality and convenience, I believe that most people will still choose convenience in their hearts.

According to my experience of interviewing people on the street, some people like a massage parlor, but because the newly opened massage parlor is closer to their home, they give up the original massage parlor - even if she still has a membership card there.

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It is not difficult to see from this what the views of most consumers are, and the calculation rule of quality < convenience is becoming more and more practical now.