What are the promotion methods on the platform of Xiaohongshu (notes on the promotion and drainage of Xiaohongshu)? The first is keyword ranking. The promotion of note ranking and keyword ranking is actually the same meaning. Other platform content can be called articles and posts, and the little red book content here is called notes, which can be called note promotion ranking and keyword ranking. _ _ _ _ Second, talent promotion is suitable for customers who want to quickly enhance their popularity, occupy the market, divert and transform, and create explosive products. Then you should choose "talent promotion". If it is a small or medium-sized brand or a new brand, it is recommended to make more careful notes and keyword rankings in the early stage, and then find some talents to promote it appropriately, and the exposure will gradually increase. _ _ _ _ Third, since amateur promotion is amateur, the greater advantage is that it is cheap, fits consumers, and is more likely to resonate and empathize, which is suitable for customers who want to do brand promotion for a long time. _ _ _ _ Fourth, KOL puts in KOL (waist and head) and celebrity artists. Some people divide it into three types: KOL in the leg is used for multi-dimensional exposure, KOL in the middle is used for transformation and drainage, and KOL in the head is used for brand building and word-of-mouth depth optimization, and transformation and drainage. _ _ _ _ 1. Little Red Book Promotion-Star Recommendation: Drive traffic and create stars to settle in Little Red Book, which not only brings traffic exposure to the platform, but also labels some products with exclusive recommendation of stars. These explosive products ignited by stars can easily lead the audience to follow suit. Moreover, there is not much commercial flavor in the star's little red book recommendation notes, and it is more a personalized recommendation. These personalized products are recommended by celebrity notes in the form of pictures, words and videos, which increases users' trust in the products and transforms them into the direct purchasing power of the brand, bringing sales to the brand and laying a solid foundation for the brand to shape its reputation in the little red book. , little red book promotion-KOL diffusion: using KOL attributes to increase brand exposure _ _ \ Little red book is different from other e-commerce platforms. It builds a content sharing community based on UGC, in which KOL has a large number of fan traffic and lasting fan attention, and they have a strong voice and influence. Xiaohongshu KOL uses its powerful discourse power and influence to implant the brand product image into the impression of fans through Xiaohongshu notes, gain considerable popularity and search volume for the brand from Xiaohongshu platform, and improve the exposure and conversion rate for the brand. _ _ _ _ \ Three. Promotion of Little Red Books-Online Celebrity Hegemony: Notes Besieging, Strengthening Audience Brand Impression A study shows that 8 1% of consumers will influence their purchase decisions because of high-frequency content. Therefore, if you want the brand to be exposed quickly in Xiaohongshu, the key point is to combine KOL and create a "phenomenal screen" for the brand with high-quality dry goods. What are the promotion methods of Xiaohongshu platform (what should be paid attention to in promoting Xiaohongshu's drainage)? First, through big data analysis, portraits of target people, and keyword data of peer competition, conceive and initiate topics. Then, many kols sent notes on planting grass together to attract more kols to participate and form a unique UGC atmosphere. At the same time, KOL interacts with fans to expand the influence of the topic with the help of fans. Then, according to the content recommendation mechanism of the little red book platform, the topic is pushed to the top, and through layer-by-layer linkage. Fourth, the promotion of small red books-red people planting grass: guiding consumption, causing users to place orders quickly. In the era of mobile internet, the focus of the audience is more and more subdivided, and more and more people are keen on KOL-guided consumption, sharing consumption preferences and consumer trust. Through the evaluation notes released by KOL, people communicate with each other through comments, private messages, etc. in Xiaohongshu community. , and established the network social relations, including the relationship between the audience and KOL, and the relationship between the audience, which triggered a wide range of network celebrity economy. Fast communication creates a good reputation for the brand through four strategies: star recommendation, KOL diffusion, network celebrity dominating screen and little red book promotion planted by red people, which can achieve a lot of exposure for the brand, enhance brand awareness, establish a unique image of the brand and bring higher transformation to the brand. As a leading socialized precision marketing platform in China, Fast Broadcast has a precise insight into the needs of advertisers. Based on the platform function, fan tags, content tonality, brand cooperation cases and other attributes, the KOL resources promoted by Xiaohongshu are deeply and vertically subdivided according to the tags of industry, platform, occupation, hobby and region, and the KOL resources with creative content, communication influence and fan appeal are screened to form a KOL resource matrix system for rapidly spreading Xiaohongshu, and the brand information is exposed in the whole scene of Xiaohongshu. Little Red Book Platform stipulates: 1: Little Red Book is strictly forbidden to leave contact information such as avatar, nickname, personalized signature, remarks and comment area. Once found, current limiting is a lucky punishment, and more is to directly limit functions or deal with titles. 2: It is forbidden to leave drainage contact information such as WeChat, mobile phone number, QR code and link anywhere in Xiaohongshu. Even private messages cannot be replaced by homophones and expressions. Later, after the platform was upgraded, it was best not to take chances. What are the promotion methods on the platform of Little Red Book (Precautions for Promotion and Drainage of Little Red Book)? Specific method: 1: About the setting of the account of Xiaohongshu. Little Red Book Account Settings: I-Edit Information-Little Red Book Account. Xiaohongshu account can be set as its own exclusive number, for example, as its own micro-signal. Setting it as a micro-signal can guide some people to find you and drain the fans of Xiaohongshu to the micro-signal. Everyone can only modify it once, so be careful. ) 2: The only thing that Little Red Book can really put is the mailbox. By putting it in the mailbox, users can contact you from the mailbox. You can set up an automatic email reply with your micro-signal or other contact information. How to set up an automatic mailbox reply? Take QQ mailbox as an example. After logging in, click [Settings] to enable [Holiday Auto Reply] to set the reply content, and then click [Save Changes]. (Xiaohongshu's review is strict. Never leave a message in the profile and comment area. The private message function directly writes VX number or telephone number, or adds WeChat. ) 3: Little Red Book punching function, the method is ingenious and strange. With the punch-in function, your advertising space can be displayed "aboveboard" on your personal homepage. Specific operation steps: ① Enter the small yellow circle in the upper left corner of the home page ② Enter the "punch-in" function ③ Select custom punch-in ④ Publish the information and pictures you want to guide (punch-in title is limited to seven words) ⑤ It is better to publish each work at intervals, and don't publish it all at once. 4. Little Red Book's private message drainage Little Red Book's private message function needs attention: ① Repeated sending of the same content for three times is easy to be judged as marketing promotion information, and the text and pictures are the same. (2) If you encounter contact information consultation, first click on the user's home page to judge whether he is a colleague or a marketing number, so as to avoid being maliciously reported. Send private messages to people who care about you in unlimited quantities. Send private messages to people who don't pay attention to you. You can only send three messages before you receive a reply. Once you are replied, you can send a private message at will, and the other party will send a picture after replying. ⑤ Send private messages to up to 5 strange users every day. The core logic of the private letter rule is to prevent strangers from harassing and filter sensitive words such as junk advertisements and pornographic abuse. The correct operation of our private message: ① We can't reply continuously and intensively, otherwise it will be banned. Reply to different users, and reply after 3 minutes. ② Because of the systematic detection of Xiaohongshu, it is best to prepare pictures with contact information in advance when the private message of Xiaohongshu is drained. Even the pictures need to be carefully revised. Don't write your contact information too clearly. The detection system of Little Red Book can detect some simple pictures. Use pictures instead of text reply. Different users correspond to different pictures. Be careful not to reuse them. ③ Never reply to the contact information directly in the comment area, even if someone asks, because there are many people who see it and it is easy to be reported. 5. trumpet drainage: for example, if you send some notes on the main number, when the user asks you related questions, if you use the main number to send private messages to the user, it is still risky. Sending too many private messages in a short time can easily lead to limited accounts. So we can register more small red book accounts, and the names are set to be related to the main number. For example, the main number is tomato knowledge, and the trumpet can be tomato knowledge assistant, assistant and so on. Small users should remember to use pictures in the process of private messages to avoid system detection violations. 6. Top note drainage: You can write a special drainage note and put it on it. The content of the notes can be to introduce what you can bring to the fans, what benefits and values you have, and finally guide them to look at your homepage and add you. 7: comment interception-for example, pictures or videos sent by others are on fire, and the traffic is very large. Then you can attract attention through the interaction in the comment area to achieve the purpose of drainage. 8. Little Red Book amateur notes sharing, small gifts giving (need to pay attention to the platform regulations, such as sensitive words, no contact information in the comment area, careful use of private message function, etc. 9. How to make the content visible to more people? Keyword optimization (80% of the users of Xiaohongshu browse Xiaohongshu by searching for keywords) The auditing mechanism of Xiaohongshu is relatively perfect, and it is necessary to avoid piling up keywords when optimizing the keyword layout. Optimize the keywords of the product, and the notes written by Xiaohong can be included in the search engine. Optimize written notes, such as keyword selection, keyword setting, content optimization, picture optimization, etc. , increase the exposure probability of keywords. Keyword optimization ranking-community user data feedback 1: keywords in the title 2: the theme of the article is written around a keyword 3: keyword query with little red book at the end-little red book home page-search symbol in the upper right corner Little red book keyword ranking optimization is a customer search keyword, and your comments appear in front. Write a note with keywords first, and let the keywords be included in the system. If your little red book notes are not included, it means that your notes have been blocked or violated the rules. You should revise your notes again until they are included. The title of the note contains keywords, and the first sentence of the note should also contain keywords. The keywords you want to do should be mentioned at the end of the note. Increase the possibility of being included. What are the promotion methods on the platform of Xiaohongshu (notes on the promotion and drainage of Xiaohongshu)? Learn more: Media Star Soft Text Promotion Platform