"Question-Answer" can be divided into 2 steps:
1. Find a question - how to find a question worthy of our answer?
2. Answer the question - How to write a question that gets "high likes"?
Next I will write two articles focusing on the above two steps to talk about how to do it?
After we have positioned ourselves in the field, then only a question that is relevant to our field and has high exposure and topicality can be considered a good question.
Here are two indicators for reference:
The number of followers and pageviews of the topic corresponding to the question
The number of followers and pageviews of the question itself
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How to find good questions?
1. Waiting for you to answer - popular questions
This is my most commonly used channel to find questions. The best thing is that if you answer more and more questions in a certain field, It is also becoming more and more accurate in recommending questions in this area.
2. Hot list - hot list related issues
Zhihu’s hot list is updated every day, and “swiping the hot list” has become a habit of mine during my daily commute. On the one hand, you can learn about current hot topics, and on the other hand, you can look up issues in your own field. Hot lists can bring good traffic in the short term because of the large number of people watching them.
However, hot list issues are not equal to high popularity issues. You can randomly click on the questions ranked around 30 on the hot list to take a look. Some hot list questions have less than 200 likes, and many hot list questions only have two to three hundred followers, less than 500. This proves that some hot-listed issues are not as popular as those issues that are not on the hot-list but are very popular.
Most of the questions that have just made the hot list are very new. Therefore, new questions in the near future are more likely to be on the hot list. In particular, the number of answers is around 50, and the number of followers is between 100-500. Focus on the changes in the popularity of this type of question (number of followers, number of views). The specific situation depends on the field. Some fields are very vertical, so ambush is OK; some fields are too broad, and it is difficult to predict which issue will be on the hot list in the near future.
3. Keywords-drop-down keyword search questions
High-quality keywords can be directly transferred to good questions. We can search for questions with higher rankings under certain keywords. answer. ?For example, I am doing copywriting marketing. At this time, I can list several keywords in the field, such as: copywriting, advertising, marketing, promotion, traffic drainage, new media...keyword by keyword. Search and find more popular questions.
We can also search for keywords under "Zhihu Topics". We found that the top five questions under this topic have considerable followers and traffic. If you answer such questions, you will be able to find them on Zhihu With the blessing of the algorithm, it will be pushed to the first batch of accurate users who pay attention to this issue and topic within 48 hours.
At the same time, there are "related questions" recommendations on the right side of a question. Another recommendation mechanism on Zhihu is to conduct traffic to related questions through the traffic carried by "parent questions". Since many high-quality questions have existed for a long time, it is very difficult to recommend them to the homepage, and it is very likely that they will not be able to continuously obtain traffic. At this time, we can choose questions related to high-traffic questions to cut into, even if the attention and browsing data are not as good as mainstream questions. .
In summary, the keyword search method can, on the one hand, use Zhihu topics to find high-quality questions, and on the other hand, it can also use related questions to find high-quality questions.
4. Look for questions from big Vs in the same field from their answers
Being endorsed by followers with large fans is not a small probability event, because the content and relationship (people) The binding is not particularly strong. A big V also has areas in which he is not good at, and will also agree with good answers in other areas.
Find problems through Baidu keywords - use long-tail word expansion tools
Here you need to apply long-tail word expansion tools. Commonly used word expansion tools include Baidu Keyword Planner. Google Keyword Planner, 5118, Aizhan, etc.
Let’s take “skin care” as an example. Regarding Zhihu’s keyword selection, remember one principle: the interrogative sentence priority principle, because users basically have no need to search for the “skin care” keyword, but often search for “skin care” keywords. Search in question sentences and recall your own search actions in the past.
Users who search through interrogative sentences indicate that they are eager to solve this problem. Accurate and high-quality, rare, take a look at the comparison effect.
tips
1. If you are not confident enough in the professional field, you can start from issues with higher tolerance and attention, such as emotions, travel, movies, food Start with topics such as , the Internet, and life, slowly find your feelings, and finally establish a character for the Zhihu platform.