[size=3]〓■ Appreciation of world classic advertising language ■〓[/size]
1. good to the last drop ... Didi Xiang, still wanting more. (Maxwell Coffee)
2. Obey your desire. Obey your desires. (Sprite)
3. The new digital age. The new digital age. [Sony DVD player]
4. We are in the lead. Others plagiarized. We take the lead and others follow. (Ricoh copier)
5.Impos * le madepos * le。 Make the impossible possible. (Canon printer)
6. Take time to indulge yourself. Enjoy it! "Nestle ice cream"
7. The relentless pursuit of perfection. (Lexus sedan)
8. Dynamic poetry, dance close to me. Dynamic poetry, dance close to me. Toyota motor corporation
9. Come to a place with flavor. The hometown of Marlboro.
Visit the charming land-Marlboro World. (Marlboro cigarettes)
10. For me, the past is black and white, but the future is always colorful.
For me, the past is unremarkable; And the future is gorgeous. Hennessy
1 1. Do it. Do it. (Nike sneakers)
12. Ask for more. Desire is infinite. (Pepsi fashion shoes)
13. It's delicious. It is delicious. (Nestle Coffee)
14. Feel the new space. Feel the new realm. (Samsung Electronics)
15. Intelligence is everywhere. Intelligent deduction is everywhere. "Motorola mobile phone"
16. the choice of a new generation. [Pepsi]
17. We integrate and you communicate. We merge, you surpass yourself. (mitsubishi electric)
18. Occupy Toshiba and occupy the world. Owns Toshiba, owns the world. [Toshiba Electronics]
19. Let's make things better. (Philips Electronics)
20. There is no small business that can't be done, and there is no big problem that can't be solved.
There is no small business that cannot be done, and there is no big problem that cannot be solved. International business machines Corp.
21.m & amps melts in your mouth, not in your hand. (mergers and acquisitions; Ms) only dissolves in the mouth, not in the hands. (mergers and acquisitions; M chocolate)
22. Good to the last drop. (Maxwell) Didi Xiang, the meaning is still unfinished. (coffee)
23. Time is your own creation. (Swatch) Eternity. (swatch watch)
24. Let others hear your voice. (Ericsson) Understanding is communication. [Ericsson]
25. Let's get started. The road to success starts from scratch. (delighted)
26. The situation of Coca-Cola is even better. (Coca-Cola) Drink Coca-Cola and everything goes well. [Coca Cola]
27. Connect people. (Nokia) Technology is people-oriented. Nokia
28. Diamonds last forever. Diamonds last forever, and one lasts forever. Di bi ai si
29. Bye, Mosquito. Mosquitoes kill and kill. (Radar brand insect repellent)
30. Kodak moment. At Kodak moment. (Kodak photo paper/film)
3 1. Campus "bachelor club"-a man's world! (Goldlion clothing);
32. Normal consumption of college students-don't buy expensive ones, only choose the right ones. (Diaoka washing powder);
33. Have a date every day-every day is wonderful. (Nestle Coffee);
34. birthday dinner-good time, delicious sharing ... (McDonald's fast food);
35. I finally got rid of my lovelorn love-life could have been better. (beautiful air conditioning);
36. Commitment between friends-always sincere! (Haier Electric);
37. In the face of the tutor's appreciation, it is often said-let's do better! (Philips Electric);
38. In response to other people's accusations, I often say-I am me ... (Sprite drink);
39. A greeting card to my tutor on September 10-Our brilliance comes from your kindness. (sassoon shampoo);
40. College students and their parents-there is no limit to communication ... (Konka mobile phone);
4 1. A week of surprise review, get all the exams-I'm so confident! (Rejoice shampoo);
42. Cheaters in exams-there are still a few days to come ... (hongta group);
43. The computer in the dormitory is virus-free-a new concept of health. (LG air conditioner);
44. Employment is biased towards foreign companies-very cola, very selective! (very cola).
Rat _5920
〓■ Funny advertising words ■
〓■ Funny advertising words ■
An advertisement of an audio company-"Call Four Tones!"
An advertisement for a jiaozi store-"Everything!"
An advertisement for a lime factory-"Starting from scratch!"
A pawn shop advertisement-"Well deserved!"
An advertisement for a hat company-"Take a man by his hat!"
An advertisement for a barber shop-"Nothing!"
An advertisement for a drugstore-"Help yourself!"
An advertisement of a smoking cessation association-"Never make friends with a woman who smokes unless you are willing to kiss an ashtray!"
A typewriter advertisement-"No fight, no acquaintance!"
An advertisement in an optical shop-"Eyes are the windows to the soul. In order to protect your soul, please install glass on your window. "
An advertisement of a perfume company-"Our new product is very attractive to the opposite sex, so a self-defense teaching material is included with the bottle."
No-smoking advertisement in public places-"Please don't smoke in order to make the carpet have no holes and your lungs have no holes."
A road traffic advertisement-"If your car can swim, please don't brake and go straight."
An advertisement for a new book-"The author of this book is a millionaire, unmarried, and he wants the heroine described in this novel!"
An advertisement in the car showroom-"Always let your driver's license expire before you."
A traffic safety advertisement-"Remember, God is not perfect. He prepares spare parts for cars, but people don't. "
A cosmetic advertisement-"freckle early, don't leave acne."
An advertisement for a washing machine-"Idle wife and good mother!"
An advertisement for a sour drink-"A little parting is sour, and a happy party is sweet."
An advertisement of a printing company-"Printing everything except banknotes."
An advertisement in a flower shop-"Today, the price of roses in our shop is the lowest, and we can even buy some roses for our wives."
A billboard hung in a beauty salon: "Please don't flirt with the woman who just walked out of our hospital. She may be your grandmother. 」
The advertisement for enrollment in the French class reads:
"If you don't like this course after listening to a lesson, you can ask for a refund of tuition, but you must say it in French. 」
The advertising slogan of a cosmetics company in Hong Kong is: "Get rid of freckles early, don't leave acne." . 」
An American newspaper published an advertisement like this:
"Looks like a young girl, thinking like an adult, acting like a mature lady and working like a donkey! 」
Eye drops advertisement: "After dropping this eye drop, turn your eyes a few times to make eye drops spread all over the world. 」
The advertisement on the tombstone
An inscription on a tombstone in Scotland reads: "Hermes sleeps here. Mike Taves. His grieving wife inherited his prosperous career.
—— Vegetable shop, located on 1 1 highway, open until 8 pm every day. 」
There is an advertisement on the wall of a barber shop: "Don't think that you have lost your hair, but that you have won face. 」
The English country barber shop put up a wooden sign on the bridge, which said, "Gentlemen, I want your heads. 」
SINSTAR classical arrangement
Crossing the stream, keeping warm and cold-Yihuada clothing
Tao Bao Wang Taotao Tao Tao Tao Tao Tao Tao Tao Tao Tao Tao Tao Tao Taotao Taotao Taotao Taotao Taotao Taotao Taotao Taotao Taotao Taotao Taotao Taotao Taotao Taotao Taotao Taotao Taotao Taotao Taotao Taotao Taotao Taotao Taotao Taotao Taotao Taotao Taotao Taotao Taotao Taotao Taotao Taotao Taotao Taotao Taotao Taotao Taotao Taotao Taotao Taotao Taotao Taotao Taotao Taotao Taotao Taotao Taotao Taotao Taotao Taotao Taotao Taotao Taotao Taotao Taotao Taotao Taotao Taotao Taotao Taotao Taotao Taotao Taotao Taotao Taotao Taotao Taotao Taotao Taotao Taotao Taotao.
Baisha group my heart flies
M-Zone, my place, listen to me!
Li Ning, anything is possible!
Anta, I choose and like it.
According to Benshan, what was it again?
Everyone knows that.
TCL ace enters the future today.
I like McDonald's.
KFC has a good taste of life in KFC, and delicious cooked chicken is not used up in KFC.
Counter-terrorism elites fight for a place.
Red rose cigarettes are fragrant, and smoking is harmful to health.
Beauty comes from the heart and beauty comes from Maybelline.
"Come to Marlboro World-Perfect" (Marlboro cigarettes);
A barking dog will never bite you.
"For those who are addicted to cigarettes, it is a wise choice to smoke a lucky card" (lucky card);
"I really envy the chic state of men smoking" (American Tobacco Company);
"The choice of a million people can't be wrong" (Sbacchi cigarette);
"Every time I smoke Artidono, it's like a pleasant voyage" (Artidono cigar);
"Never abandon your good partner" (Dutch brand cigar);
"Extraordinary and refined, mellow and natural" (brand 555 cigarette);
"Easy investment, a new realm of alcohol" (brief shot);
"lament Winston of America and appreciate the American spirit" (Winston brand cigarette);
"Camel brand cigarettes are also a good medicine to help digestion" (Camel brand cigarettes);
"No smoking, even global brands" (global brand cigarettes).
"White crane dances on white sand, my heart flies" (Baisha brand cigarette of Changsha Cigarette Factory);
"A taste of Huangshan, the sky is high and the clouds are light" (Huangshan brand cigarettes of Bengbu Cigarette Factory);
"Show the true colors of generals with a flick of a finger" (General brand cigarettes of Jinan Cigarette Factory of General Group)
"A cigarette after a meal is like a living fairy" (Shanghai Tobacco before liberation);
"Absolutely masculine" (Shishi brand cigarettes of Xiamen Cigarette Factory);
"Don't quit smoking, just quit smoking oil" (Taiwan Province gentleman cigarette);
"Happy with joy, everyone is happy" (double happiness high-grade cigarettes);
bigmouse_5920
Humorous advertising language
A travel agency in the Netherlands released an advertisement: "Please fly to the Arctic for your honeymoon! The local night lasts for 24 hours. "
A Swiss travel company warned on a billboard: "Go to the Alps quickly, the mountains will be gone in 6000 years!"
When a flower shop in Berlin opened, it advertised: "Send some flowers to the woman you love-but please don't forget your wife."
There is an advertisement on the wall of a barber shop: "Don't think that you have lost your hair, but that you have won face." A village barber shop wrote on a billboard in a threatening tone: "Gentlemen, I want your heads!" " "
A sign outside the dentist's office says, "Please feel free to fill your teeth, even if he or she kisses you, he or she won't notice."
Printing factory advertisement: "everything is printed except banknotes."
There is a billboard hanging at the gas station, which reads: "If you are addicted to cigarettes, you can smoke here. But please leave your address so that your ashes can be sent to your family. "
A milk factory published an advertisement in the newspaper: "If you eat a bottle of fresh milk produced by our factory every day for 52 14 weeks, you will live to 100 years old!"
There is a "facial expression institute" in Chicago, and its recruitment advertisement reads: "You will learn to frown skillfully here, so that people will think you are an honest person."
An advertisement for a water heater product: "Don't just look at the high price of this product. If you buy a cheap water heater, you will be in trouble. "
Blue Sky Six will cure your teeth, your appetite will be good, your body will be great, and you will eat well.
Oppein cupboard limited space unlimited design
Motorola's wisdom interpretation is everywhere.
L 'Oré al Paris, you deserve it.
Everbright Real Estate cherishes the expectation of every family-Jinghu Lanjun-quiet, far-reaching and simple in the world!
Looking forward to the world-China Telecom.
big mouse _ 5920 2005-7-26 00:5 1
【 font= bold 】 Golden Sentence Award for Previous Advertisements in Taiwan Province Province 【 /font 】
【 font= bold 】 Golden Sentence Award for Previous Advertisements in Taiwan Province Province 【 /font 】
The first meeting
Gold Award "Good Things to Share with Good Friends" (Maxwell Coffee)
Silver Award "You Can Speak Taiwanese" (Northwest Airlines)
Bronze Award "He Can Catch Me" (Konica)
Masterpiece "Mother's Heart, Tofu's Heart" (China Tofu)
"unstoppable feeling" (coca-cola)
"Children who learn the piano will not go bad" (Gong Xue Institution)
"Don't let today's entertainment become tomorrow's burden" (Xie Jiuyi)
"One person eats, two people make up" (New Bonaparte)
"Silence makes your ears quiet" (Panasonic)
"son! I hope you will be better than me in the future "(children's rapid physical fitness)
Second session
Gold medal "don't care about eternity, only care about what you once had" (Tieta timetable)
Silver Award "Good Things to Share with Good Friends" (Maxwell Coffee)
Bronze Award "The Most Important Car in the World is Dad's Shoulder" (China Auto)
The masterpiece "It feels good to be home" (Yimei Meishi)
"He can catch me", "He is a fool and you are smart" (Konica)
"Safety is the only way home" (Taiwan Province Provincial Communications Department)
"Take the thread from your heart" (black pine soda)
"Donate a bag of blood, save a life" (* Blood Donation Campaign Association)
"A little sticky but not too sticky" (Zhongxing Rice)
Third session
Gold Award "Trust me, you can do it!" (Maideng Peak)
"Best Actress" Silver Award (Best Actress)
Bronze Award "I don't know you, but I thank you!" best actress
Excellent work "ah! Blessed! " (Sanyo Weisby)
"One step at a time, everyone loves Taiwan Province" (TVB)
"What's wrong with the liver? Life is black and white! Take care of your liver and live a colorful life! 」
(329 Xu Gan Bao Pills)
Fourth session
Gold Award "Trust me, you can do it!" (Maideng Peak)
Silver Award "Serious Women are the Most Beautiful" (Thai Credit Bank)
Bronze Award "Who shoots who looks like, who shoots who looks like" (Konica)
The masterpiece "Almost Dry" (Kirin Beer)
"I'll show it to you" (Madan Mo Sha Cosmetics Company)
"Baifuning, guarding you" (Baifuning Yuanbao)
"Paper is the gentlest to the spring breeze" (spring breeze paper)
"Small and beautiful, small and cold, small and economical" (new air conditioning)
"He is a fool and you are smart" (Konica)
"I don't care about eternity, I only care about what I once had" (tower timetable)
Fifth session
The gold award is "almost done!" "(Kirin, Taiwan Province Province)
Silver Award "Avon knows women better than women" (Avon)
Bronze Award "Serious Women are the Most Beautiful" (Thai Credit Bank)
Representative work "Leave a lamp for the last person to go home" (Hongfu Cultural and Educational Foundation)
"We are a family" (China Trust Credit Card)
"The city never sleeps" (Citibank)
"Call home late at night" (Fubon Cultural and Educational Foundation)
"Believe me, you will succeed! "(Maidengfeng)
Sixth session
Gold Award "We are Family" (China Trust Credit Card)
Silver Award for "Caring for Yourself and Others" (Information Bureau, Executive Yuan)
Bronze Award "Not coming this month, not coming next month and not coming in the future" (He Xin Telecom)
Masterpiece Everything is Fine (Yang Daping Telecom Card)
"Intention is the most important" (residential real estate)
"Just make me happy" (remote telecom remote payment card)
"Only when you taste it, will you taste it" (Bao Dao Zhong)
"Only young people dare to speak loudly" (Taiwanese beer sold by Taiwan Province Tobacco and Alcohol Bureau)
"I don't know you, but I thank you" (China Blood Foundation)
"Knowledge makes you more attractive" (China Times)
"Fool lens, wise choice" (Bao Dao glasses)
"Almost dry" (Kirin, Taiwan Province Province)
"A serious woman is the most beautiful" (Thai Credit Bank Rose Card)
Seventh session
Gold Award for "Caring for Yourself and Others" (Information Bureau, Executive Yuan)
Silver Award "Come on, Taiwan Province Province! (Taipei Advertising Association)
Bronze Award "Nokia believes that technology always comes from human nature" (Nokia mobile phone in Taiwan Province Province)
Excellent work "Just make me happy" (Teleoffice Telecom Teleoffice Easy Pay Card)
"Only young people dare to speak loudly" (Taiwanese beer sold by Taiwan Province Tobacco and Alcohol Bureau)
"As long as you have a dream, you will be popular" (Suifeng foreign wine)
"Turning off the phone is a virtue" (Taiwan Province Yixin mobile phone)
"Only long distance, no distance" (long distance telecommunications)
"Cultivate temperament in clothing stores and show clothes in bookstores" (Zhongxing Department Store)
"We are a family" (China Trust Credit Card)
Eighth session
Gold Award "Be Happy! (Yimei Alice wedding cake)
Silver Award "Life should be wasted on beautiful things" (coffee in Tongang Manside)
Bronze Award "You Can Accept This Hell" (and Telecom)
Masterpiece "Be careful for me" (Lamian Noodles Pill)
"You never know, Antai is better" (Antai Life Insurance)
"Only young people dare to speak loudly" (Taiwan Beer of Alcohol and Tobacco Bureau)
"Care for yourself and others" (Information Bureau, Executive Yuan)
Ninth session
Gold Award "Be Happy! (Yimei Alice wedding cake)
Silver Award "Being idle at this time is a kind of happiness" (Mitsubishi China Commercial Vehicle)
"Don't love, change early" bronze award (He Xin Telecom Halla 900)
Representative work "Go on" (johnnie walker)
"What is the greenest?" (Tobacco Bureau Taiwan Beer)
"The heart is the biggest battlefield in life" (Tang Ang fantasizes about Maya coffee)
"Poor old lover, can't see my new underwear" (Sylvie plays with a beautiful woman)
"The road to success is always under construction" (johnnie walker)
Tenth session
Gold award "No one now, someone tomorrow!" (The first bank capital increase card)
Silver Award "Anything is possible, but love is priceless" (MasterCard)
Bronze Award "The whole family is your home" (family convenience store)
No matter how busy I am, I will have a cup of coffee with you (Nestle Coffee).
"This is a must! (Pan Asia Telecom 2U dual-network prepaid card)
"Three meals are always outside, and everyone calls me a foreigner!" (Jin Jiu Bomi Fruit and Vegetable Juice)
"Diamonds will always exist, and diamonds will always exist" (DTC diamonds)
"Positive and negative, anyway, are very positive! (Sony Ericsson T 100 mobile phone)
"Tie the golden armor!" (New Zealand Canary)
The road to ESCAPE (Ford VI and Ford escape
bigmouse_5920
Top 20 Best Advertising Words Planning in the World in the 20th Century
Top 20 Best Advertising Words Planning in the World in the 20th Century
Take influence, endurance, cognitive rate and cultural influence as standards.
1, German Volkswagen: Small is good.
2. Coca-Cola: Enjoy fresh moments.
3. Marlboro cigarettes: Marlboro men
4. McDonald's: You should take a day off.
5. De Beers: Diamonds last forever, but one diamond never changes.
6. Ge: Ge brings a better life.
7. Miller brand light beer: the wonderful taste is beyond words.
8.Clairaux hair dye: did she use it? She's useless
9. Elvis Presley: We are working hard.
10, FedEx: Courier
1 1 Apple Computer: 1984
12, Alca-Schultz Company: various advertisements.
13, Pepsi: Pepsi, just to the taste.
14, Maxwell's coffee: Didi is fragrant, but the meaning is still unfinished.
15 ivory soap: 100% purity
16, American express: Do you know me?
17, U.S. conscription office: becoming an all-rounder
18, Anaxin analgesic tablets: rapid, rapid and effective.
19, Rolling Stone: The feeling is real.
20. Nike: Just do it.
bigmouse_5920
Classic advertising language of CI planning at home and abroad
Classic advertising language of CI planning at home and abroad
Good advertising language is the eye of the brand, which is of extraordinary significance for people to understand the brand connotation and establish brand loyalty. Let's take a look at how these well-known world-class advertising slogans build world-class brands.
:: Mergers and acquisitions. M chocolate: insoluble in hands, only soluble in mouth.
This is the inspiration of the famous advertising master bernbach, which is a classic and has been passed down to this day. It not only reflects M &；; The unique USP of M chocolate sugar-coated packaging implies that M & amp； M chocolate tastes so good that we don't want to hold it in our hands. Stop for a while.
* Pepsi: the choice of a new generation
In the competition with Coca-Cola, Pepsi finally found a breakthrough. They found a market among young people, positioned themselves as a new generation of cola, invited super singers that the new generation liked as their brand spokespersons, and finally won the favor of young people. A slogan clearly conveys the positioning of the brand and creates a market, which has made great contributions.
* Volkswagen Beetle: It's best to think small.
In the 1960s, the American automobile market was dominated by large cars. When Volkswagen's Beetle first entered the United States, there was no market at all. Bernbach once again saved the public's Beetle, put forward the idea of "think small", and used the power of advertising to change the concept of Americans, making them aware of the advantages of small cars. Since then, Volkswagen's small cars have been at the forefront of the American auto market until Japanese cars entered the American market.
* Nike: Just do it.
Through a series of advertisements with the theme of justdoit and the star effect of basketball star Jordan, Nike quickly became the first brand of sporting goods. This slogan is in line with the mentality of the younger generation. Just do it, as long as you are different, as long as you take action. However, with Jordan's retirement and the change of "Just Do One Thing" to "My Dream". Nike's influence is gradually declining.
* Nokia: People-oriented technology
It seems that "people-oriented technology" was not first put forward by Nokia, but the connotation of this sentence has been fully exerted. Facts have proved that Nokia can jump from a small brand to the first brand in the mobile phone market, and it is this concept that has been highly respected by people. From product development to talent management, it truly embodies the people-oriented concept. Therefore, the slogan is particularly powerful because it has substance in words.
* De Beers Diamonds: Diamonds last forever, but one lasts forever.
It proves that classic advertising language is always a combination of rich connotations and beautiful sentences. This slogan of De Beers diamond not only tells the true value of diamond, but also raises the value of love to a high enough level from another level, making it easy for people to associate diamond with love. This is really the most wonderful feeling.
* McBride's coffee: Didi is fragrant and full of meaning.
As the second largest coffee brand in the world, Maxwell's advertising language is a language classic. Unlike Nestle, Maxwell has a better sensory experience. Although it is not as straightforward as Nestle, it conforms to the artistic conception of coffee, and at the same time it closely combines the mellow taste of Maxwell coffee with the inner feelings, which can also stand the test.
Shan Ye Piano: Children who learn piano will not go bad.
This is the most famous advertising language in Taiwan Province Province. It captures the parents' mentality and adopts the strategy of attacking the heart, not talking about the advantages of the piano. On the contrary, it attracts parents from the perspective that learning piano is conducive to children's physical and mental growth. This is really effective. My parents agree with Yamaha, so buying Yamaha's piano is the next step.
Shan Ye is very clever in this respect.
* mcpherson Coffee: Good things should be shared with good friends.
This is the slogan for Macmillan Coffee to enter the market in Taiwan Province Province. Because Nestle has firmly occupied the market in Taiwan Province Province and the slogan has been deeply rooted in people's hearts, Macmillan had to combine coffee with friendship from the perspective of emotion, which won the recognition of consumers in Taiwan Province Province, so Macmillan successfully entered the coffee market in Taiwan Province Province. When people see Macmillan coffee, they will think of the feeling of sharing coffee with their friends, which is really good.
* remy martin XO: Once remy martin is open, good things will follow.
Noble remy martin is not enjoyed by ordinary people, so drinking remy martin XO will definitely have some different feelings, so remy martin gives you a hope that as long as you drink remy martin, something good will happen. With such auspicious "divination", who doesn't want to drink remy martin? Especially those noble people, are convinced of this.
* Dove chocolate: rich and smooth milk.
The reason why it is classic enough lies in the psychological experience of "silky feeling"; Silk can be used to describe the delicate and smooth feeling of chocolate, with high artistic conception and rich imagination. Make full use of synaesthesia and bring the power of language into full play.
* Intel: Equip computers with Pentium cores.
Intel's microprocessor was originally named X86, and it didn't have its own brand. In order to highlight its own brand, the running speed of computers has been defined by Pentium since 586. It is said that in order to launch its own Pentium brand, Intel gave 5% rebate to major computer companies just to put the words "intelinside" on their products and packaging, while "giving computers a Pentium core" was a pun, which not only highlighted the brand, but also properly reflected the function and surging driving force of Pentium microprocessors.
* Toyota: Everything will be solved eventually, and there will be a Toyota.
In 1980s, in addition to domestic cars, only Japanese cars were imported from China. As the largest Japanese automobile company, Toyota naturally dominates the China market. This wonderful slogan is in line with the situation at that time. Clever combination of China proverbs, reflecting self-confidence and domineering, and catchy. Now, I'm afraid Toyota will never brag like this again, but many people in China still remember this slogan.
* Goldlion: A Man's World
The success of Goldlion lies not only in a good name, but also in its successful positioning. They positioned their products as successful and respectable men, and persisted for many years, eventually becoming a boutique in men's wear. This slogan generally reflects the positioning and core value of Goldlion.
Sassoon Shampoo: My brilliance comes from your elegance.
Sassoon is a rising star in P&G shampoo brand. They invited Vida, an internationally renowned hairdressing expert. Sassoon is the ambassador of his own brand image, using Vader? Sassoon takes its own name as a brand, and has established the image of professional shampoo and hair care, while "My brilliance comes from your elegant demeanor" has a sense of finishing touch.
* Philip: Let's do better.
Philip's achievements in the field of home appliances are obvious to all, and he has become the most profitable electrical appliance group in the top 500. However, in addition to constantly emphasizing its innovative technology in advertisements, Philip did not forget to say modestly, "Let's do better". This kind of moderate sales seems to win the recognition of China people more easily. No wonder Aido moved out an effective version of "We have been working hard."
bigmouse_5920
Levi Cowboy: Different coolness, same pants.
Levi's jeans is the earliest jeans brand in the world, and it has always appeared as a personalized image. In the younger generation, cool culture seems to be a culture that never goes out of date. Levi's jeans captured the cultural characteristics of this group of people, and appeared together with ever-changing advertisements with a "cool" image to impress the new "cool" families at the forefront of fashion and keep the brand fresh and lasting productivity.
* Free blood donation: I don't know you, but I thank you!
Everyone who participates in voluntary blood donation will be moved by this slogan. Although unpretentious, it truly reflects blood donation and expresses the voice of a patient who accepts blood donation without compensation.
* Nissan cars: there were swift horses in ancient times, but there are Nissan cars today.
Toyota entered the backward China market almost at the same time. Their Duke, Sunshine, Bluebird and Elegant Car have always been popular models in China market. In the marketing of China, Nissan Motor Company used a very traditional advertisement from China: In ancient times, there were swift horses, but now there are Nissan cars, which narrowed the distance with China people, thus establishing Nissan's second position in China.
* BMW: driving pleasure and unlimited innovation.
BMW and Mercedes-Benz are excellent cars. The difference is that Mercedes-Benz embodies dignity and identity, and car owners often hire people to drive. BMW is different. Although it also represents identity, it obviously belongs to the younger affluent class. They often drive their own cars to experience the driving pleasure of BMW, which is the charm of BMW.
*555 cigarettes: extraordinary, mellow and satisfactory.
The internationally famous cigarette brand 555 is the star of this track. Although they can't appear in the public media, they have become sponsors of various international automobile races and rally. The communication language of 555 cigarettes reveals a kind of temperament and mentality, and satisfies the psychological feelings of smokers with aggressive language style, making smoking a psychological experience.
Beverage: non-cola
Facing the "monopoly" of Coca-Cola and Pepsi-Cola in the coke market, 7-up soda is facing an embarrassing situation. At this time, Qixi positioned itself as a non-Coca-Cola carbonated car with reverse thinking, which distinguished itself from Coca-Cola and Pepsi-Cola, but it achieved unexpected success and became the third largest brand in the carbonated beverage market. Creative positioning has created a brand-new market for Tanabata.
* Tissot Watch: Swiss Tissot, World Shuttle
Tissot is a famous Swiss watch. Its slogan is simple and easy to remember by rhyming. It is a model of the ingenious combination of communication language and China language in international brands.
Kodak: This is the moment.
The first brand in the film market never emphasizes the indicators of color saturation and grain fineness, but uses wonderful and unforgettable moments in life to impress consumers, stay in beautiful moments and give you eternal memories, which is the eternal theme of Kodak film. Whether "Every Moment of Life" or "This Moment" is a concentrated expression of the theme.
* Motorola: Flying over infinity
In the simulation era, Motorola is a well-deserved overlord. However, due to strategic mistakes, Motorola was surpassed by rising star Nokia in the digital age and lost its former glory. Motorola dreams of spreading its wings of freedom again one day, flying high and flying over infinity. This is Motorola's ideal. Today, in the era of infinite interconnection, Motorola finally flies freely again.
The rapid economic development in China has created a number of outstanding domestic enterprises and well-known brands. Among them, those communication languages that have been tested by the market have become an indispensable part of brand value, injecting spiritual food into the brand and well interpreting the core values of enterprises and brands.
* Haier: Haier, made in China
Domestic household appliances have always been regarded as low-quality and cheap, and even if they are exported, few domestic brands are made.
Haier, the leader of China's home appliance enterprises, decisively played the banner of "Made in China" when China's home appliance industry was maturing, and shouted with great confidence, which inspired the self-confidence of China people and enhanced their national pride. As far as the advertising language itself is concerned, the beauty lies in a "creation", which is concise, powerful and full of confidence.
* China Unicom: Love is a Chinese knot, connecting the four seas.
The symbol of Unicom is the image of a Chinese knot, which itself is full of affinity. The birth of China Unicom has made great contributions to the development of communication industry in China. They challenged China Telecom again and again, and gradually developed in the competition of high quality service and low price. Unicom naturally integrates its logo and brand name into the advertising language, realizing the harmonious unity from appearance to spirit, and embodying the spiritual concept of the enterprise.
* Business communication: Technology makes you more relaxed.