Application as a World Heritage Site is conducive to improving brand quality, opening up a broader market, promoting sustained and healthy development of products, and improving product standards.

After Italian pizza was included in the United Nations Representative List of Intangible Cultural Heritage of Humanity in December last year, French bakers were restless - they hoped that the traditional French baguette "baguette" would also be included in the list. To win this honor and take this opportunity to improve the quality of the industry. French President Macron expressed support for this and believed that the reason why France has become the "leader" in the bread industry is because "we have baguettes that are the envy of the world."

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Taking tourism products as an example, the application for World Heritage can bring the following significance:

The application for World Heritage is conducive to improving the quality of tourism. Brand quality, make the tourism industry bigger and stronger.

The application process and the success of the application are good opportunities for displaying the image and publicity and promotion. The ancient city of Lijiang in Yunnan and Pingyao in Shanxi were not well-known before. The industry is rapidly becoming bigger and stronger.

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It is conducive to changing the structure of tourist sources and opening up a broader tourist source market.

World heritage scenic spots are an important customer source market for large domestic and foreign travel agencies. Successful application as a World Heritage Site will help attract domestic developed regions and foreign tourists to travel to the scenic spots in groups, changing the situation of a single customer source structure.

Scenic spots such as Mount Tai and the Terracotta Warriors and Horses in our province are world heritage scenic spots. Large domestic and foreign travel agencies are able to secure their place among them when formulating team work plans every year, which has driven the rapid development of scenic spots and local economies.

It is conducive to improving the level of protection and management of scenic spots and promoting the healthy, sustainable and leap-forward development of scenic spots.

Scenic spots such as Huangshan Mountain and Wuyi Mountain have introduced advanced international concepts through their application for World Heritage, making the protection and management of scenic spots in line with international standards, and making the development of scenic spots more scientific, harmonious and sustainable.

It is conducive to improving the level of infrastructure and tourism services in scenic spots.

Emei Mountain, Sanqing Mountain and other scenic spots have been listed on the list of World Heritage Sites to oversee the demolition, construction, development and tourism services of the scenic spots. Due to the strong support of the provincial government, they have rapidly improved in just a few years since they were added to the list of World Heritage Sites. The level of infrastructure and tourism services in scenic spots.

Therefore, the application of baguette to the World Heritage, as Macron said, can ensure that "excellent quality and baking skills must be passed down and protected."