Due to the huge number of college students and high total consumption, many businesses have taken a fancy to the college students' consumption platform, and the catering industry is no exception. Many business-minded people set their sights on the investment in catering projects in the university town, and chose to open a restaurant in the university town. However, before opening a shop, we need to know the reasons and characteristics of college students eating out.

First of all, a great reason for college students to eat out is to have dinner together, and hot pot, barbecue and self-help are the main reasons. Secondly, the average consumption level of college students eating out is low, so the grade of the store is also a factor to be considered. Finally, college students have different tastes due to geographical reasons, and it is necessary to diversify their dishes to meet their consumption needs. Below, several common catering categories in university towns are summarized for your reference.

1. Chicken pot and pickled fish

There are no worries about customers, because they are similar to hot pot, but they are not hot pot. You can finish the dishes in the pot first, and then add the side dishes to cook like hot pot. Many college students will choose these two kinds when having dinner, because the price is not very high, one pot has two ways to eat, and the dinner time will not be very short.

2. Barbecue

Barbecue shops are also very popular in university towns, especially self-service barbecue shops. If it's a barbecue shop, it's mainly midnight snack. This kind of shop should pay special attention to the hygiene of food and the taste of seasoning. If the taste is good and the reputation among students is good, there will be many repeat customers. Whether it is a small party or a group dinner, it is a good choice.

3. Sushi

Sushi, as a food category that can be both a staple food and a snack, is mainly consumed by female college students. Taking advantage of girls' love of beauty and fear of obesity, they mainly promote vegetarian sushi with fruits and vegetables. Other flavors of sushi should also be fresh. As long as the taste is well received, many consumers will buy several copies when passing by, and the passenger flow is still considerable.

4. Milk tea and coffee

Many lovers and girlfriends like to have a cup of tea and a snack during their leisure time. Tea shops and coffee shops are their first choice. Because this kind of restaurant is different from foreign fast food restaurants, the atmosphere is soothing and the seats are soft, which can make people relax. Moreover, a few cups of tea table snacks, the price is also within the affordability of college students.

5. Baking

College students seldom buy bread and cakes in the canteen. Even if there is a bakery in the school supermarket, there are not many categories, and students will be tired of eating. Therefore, opening a bakery store in the university town will also be very prosperous. Especially different from the packaging in the school, many boys will choose to buy it for their girlfriends.

These are the common categories, but people's preferences are different due to different regions. Before joining, you may wish to investigate the trend of mass consumption, make a field trip to the existing catering brands, and finally decide on the catering categories and brands to join.