People often say "seeing is believing". The initial impression of a store comes from the decoration and design of the store, which also shows the positioning, brand connotation and product selling point of the store to every user. Corporate homepage is the "facade" of Tik Tok brand. With the rapid growth of the number and types of Tik Tok enterprises, many enterprises hope to carry out more "personalized" decoration on their home pages and create a unique brand foothold.
Enterprise homepage is an important way for users to understand the enterprise. It helps merchants to convert and retain users, and provides home page official website link, video topping and merchant home page and other exclusive home page functions. Next, let's take a closer look at these three functions!
[If! Support list] 1. [endif] The first function: official website link.
Official website Link supports a variety of promotion needs. Enterprise number can set official website link button on the home page, and can jump to enterprise official website, so as to provide enterprises with the ability to introduce brands and products and improve users' brand awareness. Next, let's see how to set up official website links:
Mobile phone: Step 1, open Tik Tok APP and click on my upper right corner-Enterprise Service Center; Step 2: Select the contact information in the enterprise service center and set the official website link.
PC side: Step 1, the computer side logs into the background of the enterprise number management platform, and clicks the conversion function of the left navigation bar-homepage conversion function; Step 2, open the official website link button to display the name item, select the button name displayed on Tik Tok's homepage, enter the official website address of the link address item (with https://), and click Save; Step 3: After the approval, the Tik Tok certification enterprise homepage can be displayed.
[If! Support list] 2. [endif] The second function: video topping.
The enterprise number that has completed the certification can set up three top videos to give priority to the content that the enterprise wants to display most, so as to make the publicity more efficient and keep the high-quality content exposed.
Next, let's take a look at the process of topping the video home page:
The first step is to log in to the Tik Tok application and switch to the bottom bar. Step 2: Click on the video you want to put in the work, and then click ... on the right side of the video; Step 3, select the top option in the second line of the menu bar, and then you will be prompted that the top is successful.
[If! Support list] 3. [endif] The third function: the merchant homepage.
Users of Tik Tok enterprises can add a merchant page to Tik Tok's homepage, and they can accept the basic information of brand business owners and some marketing information, so as to help business owners better establish user contact and carry marketing demands. Through the modular design with different functions, your enterprise number will also be different.
Enterprise users can display their own brand information, product list, POI store information, etc. On the merchant page, this is conducive to establishing a unified user perception.
Well, these are the three exclusive functions of Tik Tok's corporate homepage. Knowing these three functions can make your home page more unique. Of course, if you want to continue to learn how to build a corporate homepage, you can also visit the official website, a huge engine, and there are many wonderful courses waiting for you in the huge university part!