1. Mini program application store soft article promotion (free + paid)

How to say this, because there are many mini program stores that are free to enter, and paid means that if you want to enter App store recommendations may require payment. Those who have done APP promotion should know that this is the same as APP promotion store haha~ When the mini program puts a new product on the shelves, you can give the product a story and briefly introduce the design concept. , source of inspiration, forming the unique meaning of the product.

2. WeChat group chat soft article promotion, this is the mainstream channel (free)

Nowadays, this method is used whether it is a game mini-program or an article mini-program. I I won’t go into details hahaha, I believe everyone knows this method.

3. Mini program paid soft article promotion (paid)

The premise is that your mini program can be monetized. If you can’t monetize it, don’t burn money first. If you have the budget, you can also consider trying paid promotion, just like promoting official accounts.

Where can mini-program advertisements be placed? You can place advertisements in WeChat Moments, at the bottom of Guangdiantong public accounts, or under mini-game mini-programs. You just need to activate the advertiser!

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4. Mutual soft article promotion between mini programs (free)

I don’t know how many people are using this method. If you have multiple mini programs, you can try it.

5. Official account soft article promotion channel (free + paid)

In fact, the official account is a very good promotion channel when used well. But the prerequisite is that you are willing to let the official account and the mini program guide each other. You may say, I don’t have a public account, so you can also find someone else’s public account to associate with your mini program.

6. Soft article promotion of local mini-programs (paid, but not high)

For example, we previously promoted public mini-programs because they were for gourmet food, so we created a promotional leaflet , send it near the e-commerce industrial park. The manpower is a little tiring, but the drainage effect is still good. Of course, your mini program is valuable, and the poster must be attractive, otherwise why would people scan you?

7. Group-joining soft article promotion (free, technical support required)

Use WeChat mini programs to carry discount activities such as group buying, flash sales, and price bargaining to stimulate consumers' enthusiasm for low-price consumption and achieve rapid fission. This kind of gameplay can accumulate a large number of precise users in a relatively short period of time, and later merchants can use this to carry out precision marketing. "Help me cut it" or come and get something. If you don't see it, then you probably don't know how to play. These functions require technical development hahaha~

8. Social interaction Promote discounted soft articles to achieve rapid conversion (free)

After users make purchases within the mini program, they will receive "instant discounts". When users share the "instant discounts" with friends/WeChat groups, I also completed the collection myself. After friends receive the "instant discount", they can also complete new transactions through the quick entrance. Bring new traffic through social fission.

9. New/self-media soft article promotion (paid)

We can use KOL’s fan appeal to promote small programs, or we can use high-quality soft article advertisements or hard advertising to promote small programs. The program is launched on WeChat and other new media platforms. At present, many 100,00 self-media have clear submission prices, you know the price, hahaha.

10. Template message soft article promotion (free)

Template message is a push generated by the WeChat applet within WeChat for each user. It is very widely used for any type of applet. application scenarios. The content category can use it to remind you of updates, the e-commerce category can use it to remind you of promotions or unpaid payments, and the tool category can use it to remind you to complete daily goals.

This promotion method can only be used in the e-commerce version of the mini program.

11. QR code poster soft article promotion (free + paid)

This is the most common promotion method in WeChat, and it is also applicable in mini programs. Mini program codes or QR codes can be generated through the background and embedded into online and offline posters or outdoor advertisements.

12. App sharing to WeChat soft article promotion (free)

However, this is for those who have APP. In fact, if I don’t have APP, I don’t need to read this.

13. External website/platform, article SEO ranking soft article promotion (free)

You can write an article for ranking to promote the mini program.