publicity direction: short video publicity platform: Tik Tok account decoration: design account background map, logo, home page profile name and other account information, upload account function and authority, open small shops in Tik Tok, buy group, make reservation service, publicize and drain the matrix account for B-end or C-end users, create layout: the overall online layout of store brands, expand online promotion account traffic support for each business segment of merchants, provide basic traffic support to ensure the authenticity of video exposure and thus ensure the conversion rate. Account homepage creation: POI positioning of companies and stores, placement of company information contact information, topping of company promotional videos, and display in Tik Tok Mall, aiming at B-end customers. Tags: SLG will give the platform corresponding memory tags according to its own memory points and brand promotion, and the platform recommendation flow pool will match keyword recommendations with high probability, and pay attention to matching similar benchmark accounts during the number raising process. Number maintenance cycle, the initial number maintenance cycle is generally at least 7 days, and the longest is no more than 15 days. Account positioning: It is easy to understand if you have operated in WeChat official account. Simply put, it is to focus on a vertical field for content output. If the account is located in food, insist on sending only food-related videos; If you are positioned in dance, you will insist on dancing; If you are positioned in the positive energy quotation, you will insist on sending positive energy; Positioning is wearing, so the more professional and vertical the content is, the more accurate the fans will be and the conversion rate will be relatively high. (It is best to do original content in the early stage) In addition to the content in the vertical field, we should always pay attention to hot topics and hot videos, and it is easy to get traffic. Online operation: The greatest charm of Tik Tok is that the traffic distribution in Tik Tok is decentralized, and the Tik Tok content that each of us brushes is different, which can make people brush it all the time. By the same token, any video you shoot, no matter whether it is of good quality or bad quality, will definitely be played after it is released, ranging from dozens to thousands. This is what is often mentioned: the flow pool. Tik Tok provides a flow pool for every work, and the effect of video communication depends on the performance of your work in this flow pool. The advantage of our company compared with other operating companies is that we make high-quality products, and we are all meticulous in shooting pictures, and we will not deal with pictures and texts like other companies. Tik Tok will evaluate the performance of your works in the traffic pool with reference to four criteria: broadcast completion rate, likes, comments and reposts. Many details will be involved in the process of account operation, but it is not necessary to show all the details when writing the scheme, except the video content itself. The first stage of video planning: brand awareness period; Through personal design, a large number of content dialogue audiences consistent with brand tonality are output. The first step of Tik Tok's operation is to let everyone know its own brand. So how to create a brand image through video? In the early stage, we will show this through hot music and product information. The benefits of this video mode are obvious, and you can introduce your products directly. It is most direct to know the positioning of your products in Tik Tok and introduce them in this way in the early stage. The second stage: the audience perception period; Through explosive content videos, topics and activities, the audience can more intuitively understand their own brand/service concept, and are willing to learn more about products and experience products. At this time, we should focus on the direction of the plot. The plot is the easiest to drain in Tik Tok, because its presentation form is more interesting, and people can easily accept it and stay. The third stage: sales expansion period; After several months of fermentation, we have communicated with a number of target audiences by using effective content. We will concentrate on gathering people through KOL effect, and promote product sales through product windows, video joining product connections and live broadcasts. The fourth stage: brand upgrade period; Through in-depth content and diversified forms, show your deeper brand concept to the audience and create hardcore powder. Public opinion monitoring: ensure that the online favorable rate of merchants is above 9%, and cover bad comments with information to maintain fans; correctly guide fans to make spontaneous publicity or generate consumption, and form a fan circle to cultivate fan portraits of fixed consumers; different from data monitoring, it substantially adjusts the attributes of fan portraits from every second, and attracts more accurate users with demand and memory points. Agency operation: provide video creativity, video basic later stage, daily basic account operation, and guide shooting, as well as marketing activities, drain and realize: explore intended customers and drain them to generate consumption behavior analysis and follow-up: statistical analysis of weekly data, and adjust the overall layout next week. And continue to follow up the benchmarking account: all accounts with good corporate content can refer to the content service: specifically adjust the direction of video content according to the needs of the brand. Copywriting creativity: original creativity, script writing, plot setting, content planning according to real-time hotspots, and marketing planning of each video type: design perfect activity content in combination with video content, so as to promote users to go to businesses for accurate consumption behavior (short video): fixed-point delivery, which can accurately cover accurate user groups in the same city and accurate user type preferences. Wechat community: build a WeChat group to communicate and exchange information, display advertisements and collect information for people in different regions, so as to collect customer funds. Data analysis: according to the analysis of customer data, feedback to Party A, so as to improve delivery and ensure work efficiency. Standard short video team structure: director: determine the direction of the video, write scripts, and coordinate the whole shooting plan. Photography: the whole process of designing sub-lens, lighting and controlling shooting. Editing: After the video is shot, it is edited and packaged according to the requirements of the script. Generally, the duration of vibrato video is 1-2 minutes, or about 3 seconds. Operation: after receiving the edited video, design the video header, title, introduction, recommendation bits, etc., distribute them to various platforms, statistically analyze the video data, manage the videos of various platforms, and interact with users.