a skill should have nothing to do with occupation.

years ago, if someone asked, "What are you good at?" I will tell the whole story by heart-brand diagnosis, brand planning, product design, marketing and promotion ...

Brand building is my profession. Just like all occupations, it is a tool for survival resources. You have money, I have a job, and it will never change. Whether it is a tool or a business, it is bound to escape the cold fate and the stereotype of interest. And cold things can only serve people for a short time, but they are hard to like.

I am a brand, but I am a brand. This is the curse of knowledge!

it wasn't until many years later that I realized that the real "one skill" should be completely separated from the profession. Only when you have no desire can you have temperature and truly become your own unique temperament.

Uncle Panda, who is most recognized, is not an excellent brand management method or a profound aesthetic logic. But-"eat". One of the ways of "eating" is profound and profound, as vulgar as ordinary people, as noble as princes and nobles, and "food is the most important thing for the people" has never changed.

take "eating" as the name, and learn from it. I am a foodie, a gourmet, a glutton, and a upstart ... Like steaming delicious food that has just been cooked, it is vividly and enthusiastically presented to everyone. This is the irresistible "charm". Or to use a newer phrase, this is called "personal IP".

when "one skill" becomes warm, capable of perceiving, benefiting others and entertaining oneself, it will sublimate into personal charm and become a unique IP in the online world and wandering in social occasions.

in brand theory, the most important one is called "mental orientation", which is simply explained as "the memory that the subconscious mind first wakes up after it needs it". Just as "Head & Shoulders" is our first thought for dandruff removal, Volvo is our first thought for safe driving, and "Wang Laoji" is our first thought for fear of getting angry ...

Similarly, there are always some people in life who will be "remembered" from time to time. The computer is broken, and we think of Xiao Li in the technical department; To buy a mobile phone, we have to ask echo； who often changes his mobile phone. Writing, we think of Tsukiyomi ikuto; Talking about food, you will often mention Uncle Panda ... This is another level of "mental orientation".

we are often "remembered" for our skill. According to the classical theory of communication, the higher the exposure, the more opportunities, the deeper the memory, the higher the purchase rate and popularity.

So, how to use the superior resources around you to practice your "one skill"?

For example

The author's hometown is the beautiful southwest border-Yunnan. As we all know, Yunnan is a resource-rich province and enjoys the reputation of animal kingdom, plant kingdom and non-ferrous metal kingdom.

due to the special geographical location of Yunnan, the special national conditions of Myanmar and the Chinese people's love for jade, many domestic jewelry and jade merchants brought Myanmar jade to Yunnan for processing and sales in the early stage, which made Yunnan the largest distribution center for jade and sold it to the whole country, which led to the saying that jade comes from Yunnan and Yunnan jade.

Yunnan gemstone resources in the market are large in reserves and rich in varieties, and are recognized as the "hometown of jadeite" by people in the industry. This resource advantage of Yunnan is second to none in the whole country, which is unmatched by other regions. "Beautiful jade comes from Yunnan, real jade comes from Yunnan, and jade is bought from Yunnan" shows that Yunnan has a very deep relationship with jewelry and jadeite, which has been recognized by many consumers. Yunnan, to a certain extent, has become synonymous with jade. "Yunnan Jade" and "Yunnan Jewelry" have become famous brands at home and abroad. ?

Yunnan, as a resource-rich province, is rich in precious stones and jade resources, such as Huang Longyu in Longling, South Red Agate in Baoshan, Colored Jade in Shilin, Dulong Jade in Fugong, Sheep Fat Jade in Gongshan, Jade in Lijiang, Emerald in Malipo, Aquamarine in Ailao Mountain and Tourmaline in Nujiang River.

Jewelry and jade, as a "symbolic culture" in social occasions, have always been recognized by the upper class and become an external symbol of identity. Being able to talk a few words about jewelry and jade is widely regarded as a manifestation of "taste". If you can identify the origin, type and quality of jewelry and jade at a glance, and tell the story, culture and effect of connotation by the way, you can occupy a certain right to speak in social occasions.

The Opinions on Carrying out Lifelong Vocational Skills Training System issued by the State Council recently clearly requires "building a knowledge-based, skilled and innovative workforce to provide strong support for building a socialist modernization power in an all-round way and realizing the Chinese dream of the great rejuvenation of the Chinese nation".

With the help of national policy subsidies, the vocational skills training and examination of Precious Metal Jewelry, Diamond and Gemstone Tester issued by the Ministry of Human Resources and Social Security has been in full swing in Yunnan, with the first batch of beneficiaries exceeding one million. The original price is 63 yuan/person, and now it is free in full if it meets the conditions.

National certificate, online teaching, learning at home, getting the certificate in seven days, and the passing rate of the exam is as high as 99%.

for details, please consult the navigation mark JEIC vocational training school He Laoshi 131883421

and report the registration materials to QQ mailbox 198992249@qq.com.