Taking video oral language
Nowadays, many people are very keen on taking video, mainly to gain click-through rate. I believe many people have thought: My video is obviously good, so how can I play this little? It's useless to use the spoken language. Here's the spoken language for video shooting. 1
1. I was taught a lesson by xxx
If you brush Tik Tok more, you may be familiar with the opening of this video. On Tik Tok, there are simply too many videos that start with this sentence. Some people were taught a lesson by [cleaning aunt], some people were taught a lesson by [sanitation workers], some people were taught a lesson by [after ], and some people were taught a lesson by [good brothers] ... It seems that the whole world is taking classes!
Just because this universal opening is so easy to catch fire, so many versions are derived. Although it's a bit vulgar, it can pass the layer-by-layer verification of the market and is definitely worth learning.
The hot point of this formula is that people in "low positions" speak "great philosophy" and form a contrast.
This object can be an aunt in the canteen, a 3-year-old daughter, a student, a beggar ... The lower the rank, the easier it is to form a contrast.
what kind of experience is 2 and xxx?
this opening can be said to be really omnipotent! You can put it on whatever you shoot. For example, what kind of experience is it to have a super-rich girlfriend? What kind of experience is it to meet an ex-boyfriend on the street? What kind of experience is it to make a short video with less than 1 powder a month? Wait ...
3. How long have you been without xxx?
This opening application can also be widely used, such as food blogger: How long has it been since you had a good meal? Wear a blogger: How long has it been since you dressed up properly? Knowledge blogger: How long has it been since you read a book carefully?
4. Who did I/was xxx?
Please allow me to smile after posting this article. Although the picture has been professionally trained, I still want to smile! Look at the picture below and you will know the picture. I will just say, which one of you has more girlfriends, don't blacken them, you can send some to me. I have a group of friends in single dog ... (just kidding) This also proves that I really didn't lie to you. It's really "whoever uses fire", so everyone will buy this set ... < P > 5. If you xxx, will you xxx?
this one is also super versatile and can be applied to anything. For example, if you had 1 million, what would you do? What will you do if your mother-in-law doesn't like you? What would you do if you found your husband hiding private money? What will you do if the child is disobedient?
6. What happened to those who used to be xx?
7. I have a friend ...
8. Do you have xxx?
9. Here's the thing ...
1. After sending this video, I may shoot video oral language. 2
How can short video oral language attract people?
Type 1: Make the audience think
To make the short video attract the audience, you can set a question that can make the audience think at the beginning, such as "How many pits do you know about the house decoration?" Questions like this can make the audience form questions in their minds, thus forcing them to continue watching. This kind of beginning is more suitable for short videos of knowledge sharing.
Type II: Contrast
The so-called contrast actually means that the audience's inherent impression has a great sense of contrast, such as "Can you believe that this small shop with less than 1 square meters earns 2, yuan a day?" And so on, this kind of beginning is more suitable for short videos of food shops, or short videos of sharing good things.
Type 3: Point to the topic
Short videos that are short, straight to the point, and directly point to the topic are actually very easy to get the audience's favor, such as "Three tips to teach you how to do a good job in short video operation", which is more suitable for short videos with knowledge and skills sharing.
type 4: emotional arousal * * * *
this kind of opening is simply to arouse the audience quickly. * * * sounds, such as "all the little skirts bought on December 12th have overturned" and "what troubles you encounter when you start school", etc., are actually starting from some frequent things in your life, causing the audience to sing and making them want to watch it more.
Type 5: Self-introduction
This kind of opening is more suitable for accounts that already have a certain number of fans. It is needless to say who you are at the beginning, and you will definitely want to see it. Passers-by may want to see what is attractive about this person who introduced himself as soon as he started. And the beginning of self-introduction will actually be easier for people to remember. Shooting video oral language 3
How to choose short video design oral language
1. Simple, easy to understand, easy to read and easy to remember
1. Include your personal name or name in the opening remarks
Let users know who you are as soon as they hear (see) the opening remarks.
give three examples:
(1) the prologue of melatonin: "We don't accept gifts during the holidays this year, but we only accept melatonin as gifts"
(2) the prologue of beauty: "Life can be more beautiful"
(3) at the beginning of a short video in the screenshot, the prologue of Zizi's weight loss is recorded in a real person's appearance, "Hello everyone, I love food and sports. Cater to users' curiosity, and arouse the spiritual buzz.
For example, Lenovo's prologue: What will happen to the world without Lenovo?
For example, if you are in the food field, you can design an opening statement to show what will happen if you watch your food video, and what will happen if you don't watch it.
3. Distinctive and unique
Highlight advantages, be easy to remember and have personality.
for example, apple's: Think different, which seems simple, but directly touches people's hearts.
Second, it is related to your field
Give three examples:
(1) The prologue of Economic Monthly is: A deep understanding of economic China
(2) The prologue of Internet Weekly is: Internet age? Manager's information intensive reading publication
(3) To be Brother Huang in the food field, his opening remarks are: Hello everyone, I am today's chef Brother Huang
From your opening remarks, I can clearly know what field you are in.
If your name indicates that you are in the food field, your opening remarks are like the game field: Good luck, eat chicken tonight. This is definitely not possible.
Third, users can feel the benefits from your opening remarks
Just like the opening remarks of the baby's breakfast in the screenshot, "It's actually very easy to handle if the baby doesn't eat". As soon as you hear this sentence, you will definitely know that it is a solution to the baby's eating problem. For Bao Ma, this is definitely beneficial. Whose child doesn't eat is a big problem? After listening to this prologue, I definitely want to continue to see how to solve it, which can successfully arouse the curiosity and interest of users.
IV. Always
For an individual, the prologue may be something unique to each person's own personality, principles and beliefs. Just like a label, it lets others know what kind of person you are and cannot be changed/replaced casually.
If your opening remarks today are "Hello, I'm Sister 9"
Tomorrow your opening remarks will be "Hello, I'm the daughter-in-law of Brother 9 in the countryside"
There will be no opening remarks the day after tomorrow.
It's always like this. I'm afraid even the fans can't remember you!
After watching the video of Qiaofu's ninth sister, everyone will find that all her videos will start with "Hello, I'm ninth sister" and never change.
V. Precautions:
1. Don't imitate or copy the opening remarks of peers;
2. Don't be so esoteric that users can't understand it, and express the meaning clearly;
3. Don't cross the field;
4. Don't change the opening remarks at will.