Company Profile

Founded in 213

Business scope: movies, TV series, Network drama marketing

representative cases: Game of Thrones, Translator, Sky City in Kyushu, If Snails Have Love, Good Life, Apostles 2, Seven Ones, Full-time Master, The Master of Magic Road

Fantasy Entertainment is one of the earliest companies in China, and its founder, Wu Jialin, is a marketing professional and once worked for DMG and Magic Road.

DMG is not only a film and television company, but also a "4A-level" advertising company. The unique genes of the company have enabled him to accumulate the spark of the integration of film and television and marketing. When he was the planning director in Huanya, he participated in a series of links such as script, production and announcement, and integrated the market structure into his heart. These two work experiences not only gave him a macro perspective of the industrial system of the film and television industry, but also developed his micro-practical ability, which was precious in the later entrepreneurial process.

By chance, he started a "fantastic journey". When the team was first established, it won the marketing case of the first season of "Detective Archives" and "The Dark Ones".

The reason why fantasy entertainment can stand out from the competitors is not simply publishing articles and speculating on topics, which is not marketing in Wu Jialin's view. They pay more attention to two things: first, innovate cross-border, explore new ways to fit the project and upgrade it on the basis of past experience and current market; The second is to impress * * * Ming, and how to accurately open the mind in the target crowd is also what fantasy has been pursuing.

From these two projects, fantasy entertainment has gradually grown. At present, the team is active and enthusiastic with the post-8s as the main force and the post-9s as the new force. They are from film and television companies, platforms and marketing companies, and the professionalism of team members is also the guarantee of being responsible for customers and projects.

Fantasy Entertainment witnessed the stage of online drama from germination to outbreak, and also thanked customers for their recognition, and their marketing methods were constantly updated and innovated. Wu Jialin asked the team's creative thinking to be more open, hoping to impress the audience and people's hearts, which is their marketing standard this year. He believes that in order to impress the audience, we must first know who the audience is and understand their needs. Impressions actually come from empathy, so we should think about how to "touch" the audience in marketing.

In the five years since its establishment, Fantasy Entertainment has created many dark horse cases, which have won the recognition and trust of customers. Last year, "The Master of Magic Way", which was in charge of marketing, ranked among the top online dramas in 218 in terms of topicality and overall popularity.

After receiving this project, Fantasy first made a detailed analysis and research on the audience, and found that its audience included the original powder, the second-generation young audience and the ordinary audience with pan-entertainment. In the field of secondary elements, they have extracted several key groups, such as house girls and ancient fans.

Another key work of Fantasy is how to make this drama out of the circle and break the wall, and make it a work that most ordinary online drama audiences want to see. In view of the strong China temperament and style of "The Master of Magic Road" and some unconventional ideas about the country, fantasy entertainment has developed the concept of "new ancient style, true country", which is innovative in overall style, theme and content. The style of animation comes from the above-mentioned ancient chivalrous spirit of the Chinese nation, but it has its own new changes. The so-called "true country" is based on the traditional cultural elements of China, and the true and pure spiritual content breaks through the circle level. Fantasy entertainment not only accurately locates the project, but also expands this concept into a life attitude, which opens up all levels of life for young people to eat, drink and have fun, finds ways of cooperation in related fields, and breaks the wall and circles it.

Taking "Eating" as an example, together with well-known food bloggers, the food in the animated plot was reproduced in videos and recipes and widely exposed in the offline life scene. At that time, it was the Mid-Autumn Festival, and in order to fit the festive atmosphere of reunion, we invited everyone to cook a delicious dish for their families. It is intended to appeal to fans to care for their families, and to convey their inner warmth to their families with food as the medium. Family harmony, an excellent value formed in China over the years, has an inseparable cultural vein and deep emotion. Through the cross-border cooperation in line with the context of the times, the animation of "The Master of Magic Way" promotes the positive values and helps the audience to realize this value from cognition and identification to personal practice. This cross-border cooperation is based on the intersection of content levels and an exploration of a new path of IP cooperation.

Fantasy Entertainment is inspired by the role modeling with fashion elements, and at the same time, it selects the characteristics of characters that are marked and loved by fans. In cooperation with fashion designer Xi Youmi, it has launched four collections of customized clothes that are not for sale, innovating the ancient culture and appreciating the fashion style. It allows us to see another way for the ancient style to enter life, which not only enables the wearer to have a "sense of ceremony", so that others will not feel abrupt, but also has a sense of fashion and beauty, which can naturally break the barrier between the two elements and the three elements, and also opens up new ideas for the promotion of other countries.

In Wu Jialin's eyes, the project "The Master of Magic Road" is of great significance: firstly, it is a unique story of China people: it is an important attempt to deeply cultivate traditional culture by using traditional Xianxia and ancient elements and adding modern ideas. Secondly, in the excellent audio-visual experience, the animation of "The Master of Magic Road" conveys the spiritual core of traditional oriental culture and positive energy, such as justice and chivalry, through the characters in the works. Third, this work carries a lot of hope for everyone. "So in marketing, we don't want to just use the simple ways of making topics, but we want it to expand more at the content level and explore more new paths for IP development." Facts have proved that the marketing of this project is very penetrating and influential.

Through this project, the team members have further understood how to make a play out of the circle and let more ordinary people see it. In addition, in practice, it is more clear how to cooperate with the target partners to make the cooperation smoother and smoother.

In this "time when wine is afraid of deep alleys", film and television marketing has become an indispensable link. In Wu Jialin's view, the relationship between project and marketing is like fish and water, and no one can do without anyone. A good marketing can not only make a work succeed in data, but also build a bridge between the work and the audience, and better convey the significance of the times and artistic value endowed by the work itself.

in his eyes, "the success of a work includes two aspects. One is the recognition of the market, which is reflected in the results of various data; Second, whether the real expression of this work and the audience's psychological needs at the moment can form a good communication and influence is a height that a work should achieve in artistic value. "

Perhaps because of Party A's background, it has always been Wu Jialin's dream to make content, so he is not satisfied with just being a publicity company. His positioning for the company is to make more creative marketing and creative online content. In view of the strong influence of Er Yuan on young people, he prepared a comic book company in 217. Last year, he began to plan a short video company. Marketing, comics and short videos will be the three major business sectors that fantasy entertainment will develop for a long time. I hope that the three sectors will promote and integrate with each other to better grow and serve the market!

personally, Wu Jialin has worked in this industry for many years, accumulated rich practical experience, and has to pursue new heights in his life. He is more willing to devote himself to this industry and make some contributions to the market!

Looking back, he vaguely remembers the IP marketing integration of Du Lala's Promotion and the "vampire party" of Twilight, which was so sentimental and chic!

"I hope this industry will become better, whether in good times or bad, we should keep a hot heart!" " Wu Jialin said.