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Common methods of restaurant naming
First, name it after your surname.
Restaurants have long been named after their surnames, such as Tan Jiacai, Barbecue Season, Capricorn Plum and Pie Week. The common feature of these stores is not only that the name highlights the surname, but also reflects the specific content of the operation. For example, although the name of the barbecue season is not clear, we can know that the boss's surname is Ji, which is a restaurant that manages Beijing barbecue. By analogy, that pie week was also a restaurant opened by a boss named Zhou who sold both pies and porridge. This naming method can make customers see at a glance and analyze the specific content of the business through the store name.
Second, it is named after flavor.
Some restaurants not only have surnames and regions, but also try to highlight their own business contents and specific flavor characteristics. For example, the "King of Old Beijing Slag Noodles", which supplies old Beijing pasta, supplies authentic Sichuan.
At first glance, customers will understand that dishes such as "Jinshan City Chongqing Hot Pot City" and "Kutokuhayashi Vegetarian Restaurant" are vegetarian restaurants. A restaurant named after its flavor can not only make customers know its flavor characteristics at a glance, but also facilitate their dining.
The choice of dishes can also save customers' time and use meals in a targeted manner.
Third, named after place names.
Restaurants named after the districts, counties or streets of a city are not uncommon. The advantage is to highlight the area, understand the geographical location and orientation of the restaurant, and it is easier to find meals. For example, Zhengyangmen Restaurant should be at the front door.
Around the main streets such as Di 'anmen Snack Bar and Xinjiekou Hotel, it must be around Di 'anmen and Xinjiekou. However, I would like to remind customers here that in Beijing, because there are many repeated place names, we should also think twice under special circumstances, such as:
"Sanlihe Roast Duck Restaurant", the name Sanlihe, has at least two places in Beijing, one is in the east of zhushikou, the other is in the west of Social Road Street, and the other is in the west of Xicheng District.
Ten kilometers away. There is more than one Binhe Road and Shuncheng Street in Beijing. In the past, all the city gates (outside the seven gates of Jiuli) were called Binhe Road and Shuncheng Street. In order to facilitate customers to eat, when naming a restaurant, you should
Tell the customer the detailed address and location of the store.
In addition to the above restaurant naming methods, there are many places worth mentioning for reference. For example, the naming method is based on numbers from one to ten and from one hundred to one thousand. Such as "One Crystal House", "Two Yi Xuan", "Sanxian Steamed Dumplings Restaurant", "Hayes Restaurant" and so on. There are also naming methods of directions, such as east, south, west, north, middle, up, down, left and right. There are also meaningful names, such as blessing, luck, longevity and happiness. Of course, there are many ways to name restaurants, but in fact, the naming method of restaurants is best related to the specific connotation of restaurants and practical.
A Case Study of Restaurant Naming
1: delicious food is in the folk, and delicious food is in the farmhouse.
So why not directly apply one of the above two sentences?
Very suitable, let people understand the cuisine you run.
2. Aromatic diffusion agent
Characteristics of farm dishes
3. Wei Hui farmhouse cuisine cookshop
The fragrance of farm food needs people to savor it slowly.
4. plumes of smoke
With the rising of kitchen smoke, farmers who have been farming for a day go home to cook.
Cooking smoke is the representative of farmers.
The smoke in the kitchen is very poetic.
Like: Smoke coming from the kitchen in front of the mountain, I know A-mei's kitchen is very busy.
Therefore, it is good to cook cigarettes for farmers, www.yw 1 1.com.
Finally, don't forget to do a store name test to see how lucky your store name is. The address of the store name test is/cm//cm /cm/cmjg-gs.asp
Matters needing attention in restaurant naming
First, the name of the restaurant (which should comply with the Regulations on the Administration of Enterprise Name Registration) should use Chinese characters. It should be easy to read, remember and pronounce, so that customers can hear the name of the store clearly.
As long as there is no ambiguity. For example, "Xinxing Roast Duck Restaurant" can be easily understood as "Xing Xing Roast Duck Restaurant" or "Star Roast Duck Restaurant". Another "million restaurant" can easily be heard as "white million restaurant".
It is not easy to have too many words when naming a shop, otherwise customers will have difficulty in reading and remembering, and the effect will inevitably be bad. For example, "Fu Lan Yong Fu Lou Roast Duck Homecooked Restaurant" sounds awkward and difficult to remember. After a long time, I was not impressed, but weakened my popularity.
Second, the name of the store is not easy to use with too many strokes, or the pronunciation is uncommon. This will add unnecessary troubles to ordinary customers, such as "restaurants" and "Ran Ran home cooking". In other words, when naming a restaurant, the words should be concise and use formal simplified words.
Third, the name of the restaurant should not be too tacky. Some names not only sound uncomfortable, but also lack cultural literacy, and even some store names will mislead customers. For example, "Eating in a Restaurant", "Solid Dumpling House", "Eating in a Restaurant" and "Weihushan Tufei Chicken Restaurant", and so on, try not to use those store names that can't produce good results.
Fourth, the restaurant name must be worthy of the name. Don't name the original restaurants with small scale and average grade as XX Hotel and XX Building. There are also some restaurants that try their best to name their restaurants, always trying to confuse them with famous restaurants and adopt different methods to name their restaurants, such as Tan Jiacai and Tan Jiacai, Quanjude Roast Duck Restaurant and Quanjude Roast Duck Restaurant, Datang Liyuan Roast Duck, Daquanli Roast Duck and Dayanli Roast Duck. To prevent suspected infringement.
Fifth, remember to pay attention to relevant legal taboos when naming restaurants. Store names that have a bad influence on political consciousness will mislead customers, such as "Toyo Hotel", "Republic of China Hot Pot City" and "Japanese Restaurant", which will have a bad influence on society and should be banned.