Misunderstanding 1, the city tourism propaganda film was made into "wedding photography". This production mode is to create in a conventional way, and the established production routine lacks a creative expression, which leads to the same result and no personality and characteristics. Looking at the whole visual picture, it is full of charm and insufficient connotation, which seriously lacks the unique charm and temperament of an independent city. Without the LOGO at the end of the film, many people may not know which city it is.

the second misunderstanding is that the city tourism propaganda film is made into "Yangzhou fried rice". For example, what elements are there in the image film of city A, and there is "no less" in the image film of city B. There are tall buildings, city squares, overpasses, neon lights, boutique houses and food cities in the propaganda film of city A, and there must be them in the image film of city B, just like Yangzhou fried rice, which has eggs, ham, green peas and carrots all over the country. Yangzhou fried rice is delicious, of course, but you can't eat Yangzhou fried rice for every meal, and you can't eat Yangzhou fried rice everywhere. Besides, the city image film is not Yangzhou fried rice. It wants to show the city's personality, not what all cities have. The biggest "advantage" of "Yangzhou fried rice style" city image film is reassuring, because it has everything. The fatal weakness is that no one can ever remember which city it is going to show. Because of this fatal weakness, all its advantages are equal to zero.

Myth 3: The city image film was made into a "government gazette". There are two characteristics of "government gazette" city image film, one is "present continuous tense" and the other is "only adding without subtracting" In other words, it shows what the city government is doing at the moment, not what the city once had. Moreover, it is precisely because it wants to show the "political achievements" of the current government that it is afraid of "hanging a leak." The result of saying everything is to say nothing, and no one wants to read red tape. Besides, a city is attractive because it has a history. A city image film that has cut off the historical context can only be a pale business card.