Snail powder has been fried in online celebrity. The snail powder produced by KFC is also in line with the development of China catering market. If it does not conform to the trend, it will be eliminated. The listing of snail powder by KFC is an inevitable action of its localization in China market. Because snail powder is one of the special snacks in Liuzhou, Guangxi. In China, snail powder has been put on the food media platform by online celebrity, which has deeply boosted the consumption market of young people in China. The snail powder market is getting bigger and bigger, and KFC will lose this cake if it doesn't make a move.

1. Snail powder has occupied most of the food and beverage market.

according to relevant data, with the development of the internet, the sales volume of snail powder has increased linearly every year since 214. In 219, snail powder ushered in the first year of explosive sales, accounting for 1/3 of the whole snack market in China, which is deeply loved by young people in China.

second, China people's consumption concept is gradually internalized.

With the broadcast of Tasty on the Tip of the Tongue, snail powder, a traditional food in Liuzhou, has gradually entered the sight of people all over China. Many people are interested in snail powder after watching this food program. In 217, major self-video media platforms began to rise, which undoubtedly brought another promotion opportunity for snail powder. online celebrity, a major mainstream media platform, recommended China traditional cuisine in succession. For a time, China cuisine brought back the idea that China people worshipped foreign cuisine, and many people began to pay attention to domestic traditional cuisine. Snail powder was sold on the Internet with the help of online celebrity's vigorous promotion. Foreign fast food brands such as KFC, McDonald's and Dicos are affected by some passenger flow.

third, the competition in the fast food market is fierce.

From another perspective, many domestic brands have emerged in the fast food market, such as Wallace and Zhengxing Fried Chicken. These domestic brands have given KFC a lot of impact in terms of cost performance and publicity in recent years. China people are no longer the original China people, but China people's taste buds and consumption concepts are quietly changing.

Therefore, in the face of such a complicated catering market as China, KFC must come up with taste bud products that satisfy China people if it wants to remain active in the public eye. Do you have different views on KFC's listing of snail powder? Please leave a message in the comment area below to discuss!