What is a hotshot expert?
Among these platforms, major short video platforms have attracted the attention of many users. The huge traffic generated by these platforms attracts many content creators. On these platforms, more and more high-quality content creators in different categories have emerged and have achieved very good results. Outsiders are amazed by their huge number of likes and fans, but in fact, their achievements are not that simple.
To this end, Crowry exclusively interviewed two high-quality experts "Wild Lao Xue" and "Uncle Nanfeng is Me" and their MCN organizations to hear the reasons behind their excellent results. story.
01.
Content is king
They retain fans with high-quality content
The main video of "Uncle Nanfeng is Me" It is in the form of a vlog, recording the various delicacies she ate while studying in the UK.
She is deeply involved in the food category and chose the British scene. The content mainly focuses on various British food. It has achieved differentiation from other food videos. She used her unique advantages to create an IP for food experts studying abroad, with a clear and distinctive positioning. Her background of studying in the UK also made her content more non-replicable, satisfying the curiosity of users.
The picture comes from "Uncle Nanfeng is me" Weibo
In May, "Uncle Nanfeng is me" also responded to Douyin's "Million Open Mai" support plan , became a new anchor, and felt the traffic support of the platform's "DOU+ rewards, incremental exposure in the live broadcast room" in the live broadcast room. "When the live broadcast started, I could feel a large wave of users entering the live broadcast room." She also learned some relevant knowledge about live broadcasting at this event, "knowing when live broadcasting is most effective." This laid a solid foundation for the live streaming goods delivery industry that she wanted to explore in the future.
The picture comes from a screenshot of Douyin
Before making travel outdoor videos, "Wild Old Snow" used DV to record life and shoot funny videos. In the end, he chose to shoot because of his love. By recording videos of survival in the wild, he positions himself as a man who loves nature.
The picture comes from Douyin screenshots
He is deeply involved in the vertical field and creates unique outdoor scenes. The content is also mainly focused on survival skills in the wild, which satisfies the user's curiosity and makes it easy to User memory. Recently, the video series "Extreme Confined Space 336 Hour Survival Challenge" has been updated, which has been loved by users.
He started Douyin live broadcast during the challenge, and the live broadcast location was in the confined space where he was. This confined scene made his challenge more real and credible, and gave users a sense of trust in him. In the live broadcast room, he not only live broadcasted his life in a confined space, but also talked about rap, using freestyle to answer users' questions and infect users' emotions, adding a sense of interactivity and fun to his live broadcast, further promoting fans' enthusiasm. Transformation.
Although "Wild Old Snow" updates videos more frequently now, at the end of the interview, when asked about future plans, he also said: "Since it is something I love, I will definitely stick to it. Go on. As long as I can still move, I am willing to share my life. ”
02.
I rely on professional training from MCN institutions. Provide development space
The growth of content creators requires not only their own high-quality content, but also the cultivation of MCN organizations is indispensable.
1. The MCN organization has rich vertical categories, which is enough to accommodate all kinds of experts.
The MCN organization has rich vertical categories and a wide audience, which is enough to accommodate all kinds of content creators. Dayu, the MCN organization to which "Wild Lao Xue" and "Uncle Nanfeng Is Me" belong, focus on vertical categories such as beauty, food, maternal and infant, pan-entertainment and other fields. They are also in these vertical categories. The category has been deeply cultivated.
For example, in the beauty category, “SamChak” is an expert account signed by Dayu. As of now, the number of fans has reached 14.497 million, and the number of likes has reached 70 million+. Before he became a Douyin anchor, he was a celebrity makeup artist. Dayu positioned him as a professional beauty expert and helped him magnify his own advantages and help him transform from behind the scenes to in front of the stage. "SamChak" not only focuses on video content, but also enters the live broadcast field with the help of the company, launching multiple live broadcasts and achieving good results.
Dayu not only understands the operating rules of the entire platform, but also has a professional department responsible for building talents. The closed loop of positioning, production, release, and monetization of each vertical category is very clear, which provides guarantee for the traffic monetization of experts and is also conducive to better operations of the company.
The picture comes from the screenshots of the "Dayu MCN Business Group" mini program
2. MCN organizations rely on powerful platforms to develop and grow to help anchors
Except In addition to the advantages of the MCN organization itself, platform assistance is also indispensable. Dayu participated in Douyin’s “Millions of Open Wheat” program in March this year and received support from the platform during the event.