Since 1987 opened the first restaurant in China in Qianmen, by the end of March 2008, more than 2 100 chain restaurants had been opened in more than 450 cities in China, covering all provinces, autonomous regions and municipalities in Chinese mainland except Tibet. So far, KFC is the largest and fastest-growing fast food chain in China. Because of its unique food and quality, it is well known and loved by consumers in China, and is recognized as the "most frequented" brand in China in the survey of the world-famous AC Nielsen research company, ranking first among the top ten international famous brands. KFC adheres to the strategy of "based in China, integrated into life" and implements the food health policy of "balanced nutrition and healthy life".

From June 5438 to 10, 2000, KFC set up a food health advisory committee, which held regular meetings to introduce the theory and trend of nutrition and health to KFC management, and at the same time provide suggestions on the direction of product research and development, so as to provide professional guidance for popularizing food health and nutrition knowledge. Constantly innovate in product diversification, and develop more foods suitable for China people. KFC pays special attention to developing vegetables and food with high nutritional value. Nowadays, the number of products has increased from 15 in 2000 to 47, and there are 29 plant products in long-term and short-term products. In addition to finger sucking the original chicken, spicy chicken legs, spicy chicken wings and other representative products, China's team developed old Beijing chicken rolls, roasted wings in New Orleans, fresh vegetables in all seasons, breakfast porridge, egg tarts and so on, which were well received and welcomed. KFC makes full use of restaurants distributed in more than 450 cities across the country, and transmits common sense of food, hygiene, nutrition and exercise to consumers through paper mats, leaflets and other forms, so as to guide people to establish correct eating and healthy habits. In the past few years, more than 600 million copies of health information have been distributed. At the same time, the restaurant regularly organizes children's nutrition education activities.

On June 5438+ 10, 2004, the White Paper on China KFC's Food Health Policy was released, which showed KFC's determination and confidence in advocating the concept of healthy living. On this basis, the slogan "Exercise every day, live a healthy life, let's move" was put forward, and "Sports Talent" and "KFC National Youth Basketball Championship Challenge" were launched. On the basis of doing a lot of work above, in August 2005, KFC further proposed "delicious, safe, high quality and fast; Balanced nutrition and healthy life; Based on China's concept of "new fast food" and unlimited innovation, we launched an initiative to our peers, calling on everyone to join the ranks of KFC and jointly create a "new fast food" that meets future human needs and China's national conditions.

Origin of KFC: In 1930s, Harland Sanders, the founder of KFC, ran a gas station in Kentucky. In order to increase his income, he began to make food for passing passengers. After painstaking research, Sandoz finally successfully invented the secret recipe and unique cooking technology of fried chicken refined with eleven spices. Because of its unique taste and aftertaste, it was named "Finger-sucking Original Chicken", which was deeply loved by customers and the secret recipe has been passed down to this day. The governor of Kentucky awarded Sanders the honorary title of "Colonel KFC" in recognition of his contribution to his hometown. As the name implies, since 1990 opened the first restaurant in China, it has won the favor of China consumers with the belief of "winning". By the end of March, 2008, Pizza Hut had more than 350 chain restaurants in more than 80 cities in China, with more than 65,438+00,000 employees. Undoubtedly, it has become the largest pizza monopoly brand in China. At the same time, the concept of "Happy Leisure" advocated by Pizza Hut in China has also been highly welcomed by consumers, and Pizza Hut has therefore become the first brand in the leisure catering industry.

"Go to Pizza Hut after eating pizza" has already become the consumption fashion of China city people. Pizza Hut let China people know the popular pizza food for the first time. From 65438 to 2005, more than 1 100 million consumers have tasted the delicious pizza of Pizza Hut. Around the brand positioning of "Happy Restaurant", Pizza Hut launches a series of new products every year, such as "Exploring Global Curiosity", "Colorful Exotic Travel" and "China Selection", in order to bring more happy experiences to consumers in product development and service mode. In addition to pizza, Pizza Hut pays more attention to the whole meal enjoyment unique to western-style catering, and has developed a series of popular salads, snacks, soups and drinks, among which "self-help salad bar" and "affectionate chicken wings" have become synonymous with Pizza Hut. Pizza Hut Happy Restaurant closely revolves around the theme of "joy, leisure, fashion, interest and taste", and entertains customers who like it with pleasing decoration, comfortable design, well-trained service staff, as well as pizza, pasta, attractive snacks and fresh salads with different tastes and rich nutrition. Pizza Hut Happy Restaurant is an ideal place for friends and relatives to get together and enjoy a comfortable and happy time.

The story of Pizza HUT: 1958, like Hut, the young Carney brothers in the United States opened a Pizza Hut restaurant with only 25 seats. Today, 47 years later, Pizza Hut has developed into the largest and best pizza chain catering system in the world, with more than 654.38+0.35 million branches in more than 90 countries and regions around the world, more than 250,000 employees and more than 654.38+0.7 million pizzas for more than 4 million customers every day. "Oriental White" is the first Chinese fast food brand under Yum! . After nearly a year's experiment, it officially met with China consumers in Milla City, Xujiahui, Shanghai in April 2005. Yum's entry into the field of Chinese fast food marks an extremely important milestone in the development of the group in China. At present, Oriental Xiaobai has 13 restaurants in China and 1 restaurants in Beijing. In the future, we will further explore the market and develop more Chinese food that caters to the tastes of China consumers and meets the needs of modern fast food.

Dongfang Xiaobai fully adopts KFC's operating standards, integrating delicious food, fast service and comfortable environment. And according to KFC's standards, it can reach the satisfactory service level of customers ordering and paying. Dongfang Bai takes into account the tastes of the north and south of the river and the needs of different dining periods in product design. For breakfast, you can enjoy preserved egg lean porridge with excellent flavor and Dongpo meat steamed stuffed bun with unique characteristics. For dinner, there are secret sweet and sour small row meals, fish-flavored shredded pork meals, fresh eggplant beef noodles with original juice and so on. Between meals, customers can taste delicious snacks: crispy chicken wings; The representative products of desserts and drinks include sesame balls, corn milk ice, iced Luoshen tea and so on. According to the news report of the Wall Street Journal on May 20th1165438, Yum! Will buy Little Sheep at HK$ 6.50 per share.

Delicious! Delicious! Brands Inc announced the formal acquisition of Little Sheep Group Co., Ltd. last Friday.

Delicious! Brands announced that it plans to pay the shareholders of Little Sheep HK$ 6.50 per share in cash, thus increasing its shareholding in Little Sheep from 27.2% to 93.2%. The remaining 6.8% shares will be held by the founder of Little Sheep. The above quotation of Yum! Brands is 30% higher than Little Sheep's closing price of HK$ 5.00 on April 20th11day. Shares of Little Sheep were suspended on April 26th and resumed trading on Friday, hitting a high of HK$ 6.28 in early trading.

Little Sheep is a Chinese mainland hotpot chain operator listed in Hongkong, headquartered in Inner Mongolia, with a market value of about US$ 660 million. Delicious! Brands bought a 20% stake in Little Sheep in 2009, and the shareholding ratio of 20 10 increased to 27.2%.

Delicious! Brands said in a statement that the privatization of Little Sheep will enable the company to achieve a more profitable business model in the market and better explore potential opportunities.

Little Sheep said that the company's 20 10 revenue increased by 23% to RMB190,000 yuan (US$ 29 10/0,000), while its profit increased by 26% compared with 2009.

Ministry of Commerce approves Yum! On July 7th, S, Little Sheep's acquisition plan was 20 1 165438.

20 12 1.7 Yum！ The acquisition of Little Sheep by the United States has been approved by independent shareholders, and the privatization process will continue. On February 2nd, 20 12, Little Sheep, known as "the first hot pot in China", was delisted from the Hong Kong Stock Exchange and became a subsidiary of Yum! Brand. At the same time, Lu Wenbing, former president of Little Sheep, announced his resignation. Taco Bell is the world's largest restaurant chain offering Mexican food. Taco Bell has more than 7,000 chain restaurants in 50 states in the United States, and has also made great progress in other countries and regions in the world. In addition to the United States, Taco Bell currently has more than 250 restaurants in Canada, Guam, Chile, Puerto Rico, Australia and Singapore. In the United States, Taco Bell currently has more than 654.38 million employees. Taco Bell is headquartered in Irvine, California, USA.

It is a model for cooking chicken, pizza, Mexican food, hot dogs and seafood in the global chain catering field. At present, there are more than 32,000 chain restaurants in more than 0/00 countries around the world, ranking first in the world's catering industry. In 2002, the total turnover of Yum! Brands. The brand in the global system is close to 33 billion dollars, and it is the leader of multi-brand collection in the global catering industry. Taco Bell, the third largest brand of Yum! Global Restaurant Group is another exotic food introduced into China market after KFC and Pizza Hut brands. Taco Bell, KFC and Pizza Hut are food series with different tastes. It combines the essence of Mexican and American food culture, and uses traditional Mexican wheat flour cakes, Mexican peppers, guacamole, salsa and other special seasonings, plus beef, chicken, lettuce and other raw materials to make a unique American-Mexican food in the world. According to the tastes of consumers in China, Mexican food has been carefully adjusted, followed by taco Supreme, fragrant Q cakes with meat, en Celada burritos, prawns with fragrant sauce, and Teppanyaki in Hita, Philippines, with bright colors and rich sauces, which make gourmets enjoy themselves. On May 2, 2003, Kloc-0, Taco Bell Mexican Restaurant landed in Shanghai, China, and opened in the bustling Nanjing West Road in Shanghai. On June 5438+1October 65438+February, 2005, Taco Bell Mexican Restaurant officially opened in Gubei Restaurant, the second restaurant in Shanghai.

On February 27th, 2005, the first Taco Bell Mexican restaurant in Shenzhen officially opened in China Resources Vientiane City.

Two Taco Bell restaurants in Shanghai closed on March 5, 2008. The only Taco Bell restaurant in Shenzhen was closed on June 8, 2007. At this point, all Taco Bell brand businesses in China will stop. The improper taste may be the main reason. A & ampW (Ed Bear) is a catering brand that focuses on traditional hamburgers and hot dogs. A & ampw "Le Beer Dew" initially blossomed everywhere in the United States in the form of chain stores (there were more than 3,000 stores in the United States in its heyday in the 1940s, but their business shrank due to the unintentional operation of the second generation of the family). And according to the highest enjoyment form of western cold drink culture, a&W Company insists on keeping this tradition to this day, including in China). However, due to the extensive requirements of customers, it also sold the popular "hot dog" beef sausage package at that time, so it became the first fast food chain in the United States. In 1950s, "Hamburg" beef patties became popular in America, and A &；; W company also added it to the menu. In 1970s, American fast food industry increased fried chicken products, A &；; W Most overseas restaurants have added fried chicken, which has evolved into a "three-in-one" restaurant, dealing in three main foods in the American fast food tradition-hot dogs, hamburgers and fried chicken. In addition, A& has been prominent as American family food "Waffle" for many years and its signature drink "Le Beer Dew", A & ampw has gradually become a traditional American fast food chain with the characteristics of "three traditions and two uniqueness". A & ampW Ed Bear and its sister companies now have more than 1000 chain stores all over the world. From North America to Southeast Asia to the Middle East and South America, A &；; Bear has become a part of local life. People everywhere especially like A &；; W Edbear is different from other brands and has a strong traditional American flavor.

March 2002 12-Yum! Group Headquarters! Global Restaurant Group announced in the United States that in addition to KFC, Pizza Hut and Taco Bell, it recently signed a contract with Yorkshire Global Restaurant Group to acquire two international restaurant brands, namely A&W (Ed Bear) and Long John Silver's (LJS).