1. Franchisees need to pay attention to the reliability of the brand they join. The reliability of the brand can be known through on-the-spot store visits or through industrial and commercial registration information. Through these channels, we can know the company's registration time, brand ownership and other information, and we can also know how long other franchisees have existed.

2. In addition to understanding the strength behind this brand, we should also pay attention to what service items are specifically included in the franchise fee, the specific quantity and implementation of these items, etc.

3. Pay attention to the fit between the type of store opened and the actual business scene. This fit refers to whether the products supplied by the store match the needs of the surrounding people. For example, opening a hardware store in a snack street will definitely not be good; At the same time, we should also pay attention to the industry density. If you want to open a tea shop, then if there are already two or three tea shops in this street, you should choose another street.