Current location - Recipe Complete Network - Take-out food franchise - Why did the ancient town of Minnan change its name to Wanda Lugang?
Why did the ancient town of Minnan change its name to Wanda Lugang?
There are many reasons for renaming Minnan ancient town as "Wanda Heron Port", such as commercial considerations, brand promotion, strategic cooperation and so on.

1. Business consideration: change its name to "Wanda Heron Port" to attract more tourists and investment. Wanda is a well-known real estate and cultural industry group with good brand influence and market visibility. Related names will attract more tourists and business opportunities and promote local economic development.

2. Brand promotion: renamed as "Wanda Heron Port" to promote and shape the new image of the region. Taking Wanda as part of the name will bring more brand association and exposure, and enhance the visibility and attractiveness of the region. At the same time, the word Heron Harbor may be related to the local natural environment or cultural characteristics, emphasizing local characteristics and tourism resources.

3. Strategic cooperation: renaming is a part of strategic cooperation with Wanda Group or other related enterprises. Cooperation involves investment, development projects or tourism promotion, highlighting the willingness of cooperative partnership and common development through renaming.

Renaming is also part of the urban renewal plan. In the name of "Wanda Heron Harbor", it is to combine the ancient town with the development of modernization and commercialization to create an urban scenic spot that integrates historical and modern elements.