How to write a sales work plan? Sales personnel must do a good job. A work plan is indispensable. They must have goals and confidence to carry out future work. The following is an article on how to write a sales work plan (recommended).

Market analysis: People depend on food. China's catering industry is developing very rapidly. According to statistics, its growth rate is ten percentage points higher than other industries. Now our country's catering industry is ushering in a peak period of development, with market potential.

It's very big, and the prospects are very broad.

Many people also took a fancy to this piece of cake and squeezed into this industry.

263 Haochi.com quickly occupied part of the market with its financial advantage in XX. They mainly rely on ordering food to make profits, but there are many shortcomings in the middle links that are difficult to control; Xi'an Food Network has always been very low-key. At present,

The profit mainly relies on the cooperation with Gucheng Hotline; the leader of catering online media in XX is likely to be the soon-to-be-launched Chijia.com. This website has been prepared for nearly a year, and the goal is to surpass 263 Haochi.com within half a year.

The boss is a senior planner in the catering industry and has mastered the resources of most large and medium-sized catering companies. In addition, their source of funding is the West Travel Group.

In terms of print media, "Western Food and Entertainment" increased the overall advertising price in XX, and its operating model remained unchanged; "Sanqin Food and Entertainment" relied on the Provincial Catering and Cooking Association, but its operating conditions have not been very good, and its circulation has also been very low.

Less; "Eat, Drink, Play" is a media owned by the West Travel Group, but the financial support given is for one year. It will be self-financing starting from May. Although they have the resource support of the West Travel Group, our department's

The staff are all from mass leisure media, and there is a lack of industry professionals and operational talents. After a few issues of "Eating in Shaanxi" were published, it became difficult to operate. The main reason was that their team lacked professionalism and the editor-in-chief did not have a good reputation in the industry.

Good; "Food World" has always been relatively low-key. In terms of operation, it mainly relies on the support of Xiyin Group. It can also be regarded as an internal magazine of Xiyin.

I carefully recommend our website. First of all, it has a great advantage in the domain name, which will be very helpful for our long-term development in the future. The main reason now is that we do not have dedicated personnel to manage and operate this area; although the magazine is a new platform, new challenges will arise.

It makes sense. At present, we have some potential customer resources on hand and have identified several partners.

Based on the above situation, the XX year plan focuses on the following three tasks: 1. Sales performance The annual planned sales amount is 800,000 yuan.

According to the annual sales task, it is broken down into each quarter and each month.

Then develop a complete and feasible sales plan based on market conditions.

Broken down to monthly, weekly, and daily.

Break down monthly, weekly, and daily sales targets to various systems and individuals to complete sales tasks in each period.

And on the basis of completing tasks, improve sales performance.

The main means are: improving team quality, strengthening team management, formulating various special sales activities according to industry customer needs, formulating reward and punishment systems and incentive plans (based on market conditions and the actual situation of each time period). This work does not distinguish between low and peak seasons.

Always catch the master.

During the peak sales season, we will carry out more targeted activities for large and medium-sized enterprises and strongly promote the advertising of large customers.

I carefully recommend DM publication sales target 600,000.

200,000 for the website.

DM publication advertising sales of 300,000 yuan is calculated based on the monthly sales amount of 30,000 yuan. It is necessary to complete a cover (10,000 yuan) and 10 color pages (XX0 yuan); the other 300,000 yuan mainly comes from the director of the governing unit

Support and other layout sales.

The membership fee collection target of the governing unit plan is 200,000 yuan, and the cooperative sales of other layouts are 100,000 yuan. The target customers are travel agencies, ringtone decoration and other layout subscriptions.

First quarter: 100,000 governing units.

DM advertising income is 50,000, and website advertising income is 20,000.

The second extreme: DM advertising income is 80,000.

Advertising in April and May mainly comes from catering, hotels, and tourism; in June, advertising mainly comes from leisure and tourism; special catering and tourism activities are organized.

Website advertising revenue is 40,000.

Third quarter: DM advertising revenue is 90,000.

Mainly derived from beverage products, leisure bathing, and tourism.

Organizing special summer activities and summer leisure activities, website advertising revenue is 80,000.

Fourth quarter: DM advertising revenue is 80,000.

Mainly from catering and travel advertising.

Website advertising revenue is 60,000.

I carefully recommend Part of the website's 200,000 sales mission comes from rigid advertising, and the other part is cooperation with merchants in commercial activities.