1 do a good job of positioning
Positioning is the positioning of the content of the work, such as choosing makeup or making evaluation. The second is to locate the target group. Is your video aimed at people with oily skin, big face and round face, after 95 or after 00? The third is to locate the video style, which is exaggerated, gentle or grounded.
2. Sincerely share and focus on people.
What you share must be dry goods. You can collect information from many sources and spend more time practicing, but you must not copy it. Just stick to it and let fans see that your content is useful and true. The next million-dollar blogger is you.
Personal design is the abbreviation of character design, including height, weight, personality background and so on. The profile of this beauty blogger mainly focuses on personality and content. If the profile is well established, it will not only attract more fans, but also have better development opportunities.
3. Multi-directional development
In the early days, many bloggers chose to start with a single product, such as lipstick, eye shadow and foundation. Now, it is recommended that everyone use a combination of aggregation and multi-categories. The form should be richer, more jumping and more diverse, but it must be in a situation that suits you, such as plot, vlog and imitation makeup. You can try some popular elements now.
4. Learn to pay attention to hot spots
24 solar terms, holidays and other particularly popular content can be your video content. At the same time, you should pay more attention to the activities of various platforms and actively participate. After an activity, it will not only have more exposure, but also attract more fans.
5, continuous learning and summary
Learning and summarizing here not only means constantly updating the knowledge of beauty, but also means that you need to explore more operational skills, such as fashion, good content and timing. If every article is published, as well as the selection and skills of shooting, lighting and environment, the effect will not be so good. Only by constantly learning and summarizing can we continuously improve.