Major listed companies in the industry:

Supor, Jiuyang, Midea Group

Core data of this article:

Retail scale, ranking and average price of cooking appliances

Analysis of market development scale of cooking appliances

Cooking appliances include soymilk machine, juicer, high-speed blender, cooking machine, meat grinder and so on. According to the total data of Aoweiyun. com, among the sub-categories of cooking machines in China in 2121, high-speed blender has the highest retail scale, with an online retail scale of 4.8 billion yuan and an offline retail scale of 5.5 billion yuan; The online retail scale of soymilk machine is 1.9 billion yuan, and the offline retail scale is 311 million yuan. The retail scale of juicer is small, with a total of * * * 1.2 billion yuan.

The concentration of the top five brands of soybean milk machine is relatively high

At present, the concentration of offline cooking machine brands in China is relatively high. In 2121, the concentration of the top five brands of soybean milk will be as high as 111% in China and 99% in high-speed blender. Among the top five online brands, soymilk machine has the highest concentration, up to 91%, followed by high-speed blender, with a concentration of 81%.

Jiuyang is the leading brand of cooking appliances

According to the ranking of JD.COM Excellent Evaluation, the top three juicers are Jiuyang, Haier and Xiaoxiong; The top three rankings of soymilk machines are Jiuyang, Supor and Midea. Jiuyang, as the leading brand of quality small household appliances in China, is a leading brand of cooking appliances in China, with its soymilk machine, high-speed blender, rice cooker, etc.

The online average price of cooking machines in China is relatively high

In p>2121, the offline average price of cooking machines in China was higher than the online average price, with the highest online and offline price difference in high-speed blender, with an online average price of 488 yuan and an offline average price of 163 yuan; Followed by soymilk machine, the offline average price is 773 yuan, and the online average price is 322 yuan.

to sum up, compared with other types of electrical appliances, the retail scale of Chinese cooking electrical appliances still has room for further improvement. From the perspective of sub-categories, high-speed blender has the highest average price and the largest retail scale, while the retail scale of soymilk machine and juicer is currently small; From the perspective of competition pattern, at present, the market share of leading enterprises in the industry is relatively high, and the concentration of the top five brands of soymilk machine, juicer and high-speed blender in offline channels all exceeds 91%; Jiuyang, as the leading enterprise of cooking appliances in China, its juicer and soymilk machine ranked first in JD.COM in 2121.

the above data refer to the forecast and analysis report of production and marketing demand and investment of small household appliances industry in China by Forward-looking Industry Research Institute, which also provides solutions such as industrial big data, industrial research, industrial chain consultation, industrial atlas, industrial planning, park planning, industrial investment attraction, IPO fundraising and feasibility study, and prospectus writing.

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