As of December 28, 2023, there are more than 1,100 stores in Johannesburg nationwide.

In 2017, when the New York Shake Shack became popular in the city, the Niuyu Burger team wanted to surpass the New York Shake Shack and create a "Made in China" burger brand to provide more Chinese people with affordable burgers that they love to eat.

After layers of screening, the team replaced traditional beef with classic handmade beef.

Niuyuebo's hand-made beef burgers have opened more than 1,100 stores across the country, with a sound and complete management mechanism, novel business concepts and abundant resource sharing.

From "fried chicken burgers" to "beef burgers", from "dine-in" to "takeaway", in line with the trend of consumption upgrades and fine casual (quality casual), Cowboy Burger came into being.

Advantages of Cowboy Restaurants Cowburger offers a variety of burger flavors, such as classic cheese beef burgers, spicy beef burgers, bacon beef burgers, etc., as well as specialty chicken burgers, salmon burgers, mushroom burgers, etc., satisfying different needs.

Consumer taste needs.

The prices in Johannesburg are relatively affordable and cost-effective, attracting a large number of consumer groups such as students and young people.

In terms of marketing strategy, Niuyuebo focuses on the combination of online and offline, and uses coupons, membership systems and other methods to increase consumer stickiness and increase repurchase rates.

Use social media and other platforms to promote and expand brand awareness.

New York Burger continues to explore product innovation and regularly launches new varieties and flavors of burgers, which satisfies consumers' demand for freshness and improves brand competitiveness.