The Legend of Jinqiaoyuan Rice Noodles When it comes to rice noodles, the first thing people think of is the authentic Yunnan Crossing the Bridge Rice Noodles.
What really makes Yunnan rice noodles famous all over the world is not only its unique flavor, but also a touching story of "crossing the bridge".
Legend has it that a long time ago, there was a young couple in Mengzi County, Yunnan. Their lives were difficult but they were very loving.
In order to gain fame, the scholar devoted himself to studying on an isolated island. The young woman walked across a long wooden bridge every day to deliver food to her husband.
However, no matter how hard the lady tried to keep warm, the food was still cold when we arrived on the island.
One day, the wife wanted to replenish her husband's health.
I stewed an old hen in an earthen pot, but fell asleep due to fatigue. When I woke up, I touched the pot and saw that the soup was boiling hot. I put the meat slices into it and it was cooked. It tasted fresh and delicious.
The lady suddenly realized that the earthen pot was very insulating and did not easily dissipate heat, thus making the chicken soup hot, fresh and fragrant.
From then on, the wife made chicken soup in a clay pot, and when she arrived on the island, she added fresh vegetables, meat slices, rice noodles, etc. into the soup, so that her husband could eat hot, fragrant and delicious clay pot rice noodles every day.
Later, when the husband won the first prize, he named this way of eating rice noodles "Bridge-crossing Rice Noodles" in gratitude for his wife's love, and named the long wooden bridge Golden Bridge.
This is how Jinqiaoyuan got its name.
Jinqiaoyuan rice noodles originated in Kunming, Yunnan, and developed in Shandong.
The project was introduced from Yunnan in 2003 and the first store was opened in Jinan.
In 2004, Zhoucun store and Zouping store were opened.
In 2005, Binzhou store and Weifang store were opened.
Jinqiaoyuan rice noodle fast food restaurant is showing a good situation of vigorous development.
The turnover and profits of each branch have increased year by year, and it has quickly become a leader in the local fast food industry.
In 2006, it signed a contract with RT-Mart Group and officially became a strategic partner of RT-Mart Group. In June 2006, it opened a Zibo store in Zibo RT-Mart.
Jinqiaoyuan rice noodles became an instant hit in Zibo, a market with fierce competition in the rice noodle industry.
The turnover is second to none, showing strong competitiveness and fully reflecting the future development trend of the Chinese fast food industry.
So far, branches have been opened in Linzi, Boshan, Qingdao Chengyang, Jimo, Jinan Wenhua West Road and other branches.
Many regional branches are currently being planned.
"Jinqiaoyuan" will be promoted with a large amount of advertising through powerful media, and will quickly build a brand value chain based on a mature product structure and industrial model.
Leverage core leadership strengths.
Provide a first-class successful business model.
Build a solid wealth platform for franchisees.
***We have also made unremitting efforts to make the Jinqiaoyuan brand bigger and stronger.
Mr. Wei, the founder of Jinqiaoyuan Rice Noodles, is a Guizhou native living on the Yunnan-Guizhou Plateau. He has been fond of the traditional famous cross-bridge rice noodles in his hometown since he was a child. In order to introduce the authentic cross-bridge rice noodles to Shandong, Mr. Wei has personally made it since 2003.
Come to Mengzi County, Yunnan Province, the birthplace of Guoqiao Rice Noodles, to conduct on-site study and inspection of the production of authentic Guoqiao Rice Noodles, constantly visit the experts of Guoqiao Rice Noodles, and learn about the most famous Guoqiao Rice Noodles in Mengzi County
It took more than half a year of apprenticeship at the century-old restaurant to learn skills from the selection of materials to the control of the heat of the soup. Repeated practice and speculation, a thick diary is packed with memories, and I dare not make any oversights or mistakes. I have initially mastered it.
Learned the complete cooking techniques of Cross Bridge Rice Noodles.
After returning to Shandong, in order to make the traditional delicacy of Cross Bridge Rice Noodles more suitable for the tastes of Shandong people, Mr. Wei made hundreds of attempts on the selection of ingredients and the heat of the soup, solicited opinions extensively, and continuously improved.
The production process and raw material formula of Qiaoqiao rice noodles have transformed from a layman making authentic Qiaoqiao rice noodles into an expert in this field in a short period of time.
After nearly a year of preparations, Mr. Wei opened the first Jinqiaoyuan rice noodle fast food restaurant in Qingdao at the end of 2004. Not only did the rice noodles taste very much in line with the tastes of Shandong people, but the dining environment in the store was clean and comfortable, which attracted customers who came to dine.
There was an endless stream of customers, and many chain stores were soon opened in Zibo, Binzhou, Weifang and other places.
At present, Jinqiaoyuan rice noodles have blossomed all over Qilu. The number and scale of chain franchise stores have taken the lead in the industry, and have won the favor and praise of consumers.