1. Deep integration of agricultural industry and tourism

People's living standards are getting higher and higher, and many people want to go out for a walk or play during holidays or Golden Week, which has also led to the development of cultural tourism industries in many places in China. In recent years, the cultural tourism industry is in the ascendant.

Many cultural tourism industries have developed well, which has also promoted local development, especially many rural tourism has driven many farmers to become rich.

but in order to build cultural tourism, there are also many places that are blindly launched. The propaganda and planning in the early stage were not done well, so that the project stagnated. In some places, even if tourist areas are built, few people travel.

the first thing that tourism highlights is culture. Let s say that in your local area, although the scenery is good, some people can't feel the local culture, customs and even some good feelings when they go. Therefore, many people think that they will not give you a good local reputation when they come back, and the local tourism industry will get worse and worse.

So, how can we have our own cultural characteristics? From the local diet, customs, agriculture and even the characteristics of some ethnic groups, we can add some cultural colors to him, so that people who travel can feel the local customs and cultural connotations. Only in this way can the tourist areas get better and better and really drive the local economic development.

Therefore, it is a feasible project to use cultural tourism projects to promote local development. The key is how to add cultural connotation to it. How to make people who come to play have their own feelings?

2. New industrialization agriculture modernization tourism industrialization

Answer, what is the content of Guizhou in 221?

Guizhou's "four innovations" means that in the new era, the development of the western region is innovative, towns and villages really need to open up a new situation, the digital economy strategy has been implemented, and new achievements have been made in civilization construction. The four modernizations refer to new industrialization, new urbanization, agricultural modernization and tourism industrialization. This is the four new and four modernizations in Guizhou. Goals and plans.

3. Integration of agriculture and tourism

As we all know, agriculture in a broad sense refers to five industrial forms including planting, forestry, animal husbandry, fishery and sideline; Agriculture in a narrow sense refers to planting, including the production of food crops, cash crops, feed crops and green manure.

From the perspective of mutual relations, first of all, from the perspective of agriculture, it can be said that agriculture has opened up a new battlefield for tourism, and the vast countryside can make tourism promising; At the same time, the introduction of rural tourism can enhance the vitality of agricultural industry and make agriculture more productive. Secondly, from the perspective of rural areas, while rural areas provide labor for tourism, tourism has increased agricultural income and employment through various channels; Thirdly, from the perspective of farmers, rural tourism of farmers provides space for tourism development, and urban tourism is not limited to scenic spots, scenic spots and cities. At the same time, driven by tourism, farmers can also feel the convenience brought by rural beautification, the rural environment has been improved, and the ecology has become more livable.

In p>21-21, accelerating new industrialization around new technologies, new industries, new formats and new models is the primary task of high-quality economic development in Southwest Guizhou. Pay close attention to new urbanization, fully implement the city-driven strategy, accelerate the urbanization with people as the core, and continuously enhance the urban population carrying capacity, domestic demand driving force and development competitiveness; Adhere to culture and tourism and accelerate the industrialization of tourism. Grasp the leader, strengthen the brand, promote the adjustment of agricultural industrial structure and promote agricultural modernization.

4. Agricultural modernization, new urbanization and industrialization of tourism

Rural tourism is a new attempt to extend modern tourism to traditional agriculture. Through the promotion of tourism, it is a new industrial form to organically combine eco-agriculture with eco-tourism.

China's rural tourism started in 198s, and now it has entered the stage of all-round development. In 28, American rural tourism in this country received more than 4 million tourists, and rural tourism income exceeded 6 billion yuan. Rural tourism plays an important role in promoting the adjustment of rural industrial structure, increasing farmers' income and promoting rural economic development

5. Integrated development of agricultural industry and tourism

According to national standards, leisure and sightseeing activities belong to the entertainment industry in the tertiary industry.

leisure and sightseeing activities refer to leisure and sightseeing activities aimed at production and service fields such as agriculture, forestry, animal husbandry, fishery and manufacturing. Including: agricultural planting, picking and sightseeing, farming experience activities; Animal breeding and sightseeing activities; Fishing, fishing, baiting, viewing and other recreational fishery activities; Production and sightseeing activities of manufacturing industry; Other leisure and sightseeing activities.

6. Integrated development of leisure agriculture and tourism industry

Agricultural tourism is a new type of agricultural management that combines agriculture and tourism, and uses agricultural landscape and rural space to attract tourists to visit, that is, tourism that develops tourism products based on a wide range of agricultural resources such as agriculture, forestry, animal husbandry and fishery, and provides special services for tourists, also known as sightseeing agriculture, sightseeing agriculture and rural tourism.

according to the inspection standard of national industrial and agricultural tourism demonstration sites (for trial implementation) issued by the national tourism administration in 22, the so-called agricultural tourism refers to the agricultural production process, rural landscape, farmers' labor and life scenes as the main points of view.

:7. Combination of agriculture and tourism

1. Leisure agriculture is a new industry which integrates production, life and ecology on the basis of traditional agriculture. According to practical experience, three students should do ecology first, then production, and then life. On the contrary, there will be problems of large investment, waste and low efficiency.

2. Leisure agriculture is a new industry that organically combines agricultural production and business activities with sightseeing and leisure activities. Leisure agriculture is also creative agriculture, which realizes industrialization and branding through production, processing and service. Leisure agriculture combines agriculture with tourism. First, we should have the cultural connotation of agricultural industry; Second, there must be the integration and development of primary, secondary and tertiary industries; Third, build the platform integration of the park. Tourism can be done from five aspects: first, there must be distinct differences; Second, it can cause discussion; The third is to make people remember; Fourth, there are artistic elements; Fifth, it is easy to do and let people experience.

3. Leisure agriculture is an agricultural business model, which combines the primary, secondary and tertiary industries in rural areas, so some experts call it six major industries. Leisure agricultural parks have not only the primary industry (agricultural aquaculture), but also the secondary industry (agricultural product processing industry) and the tertiary industry (leisure service industry). In this way, 123=6, 1X2X3=6, and leisure agriculture is called six major industries. In the development of six major industries, the primary, secondary and tertiary industries are the basic points, the secondary industry is the focus, and the tertiary industry is the bright spot. Therefore, leisure agriculture should adhere to agriculture as the foundation, vigorously develop the processing and production of agricultural and sideline products, and make leisure experience activities colorful.

:8. Development trend of deep integration of agricultural industry and tourism

1. Digital development trend

In p>221, the second stage of China will no longer be a slogan to promote the integration of rural industries and information technology and develop digital agriculture and smart agriculture.

the notice on publishing the list of national digital village pilot areas has published the first batch of national digital village pilot areas, and put forward specific requirements for organizing the pilot work.

The digitalization of agriculture means that agriculture will be further compact and refined in the following three aspects: agricultural production is highly specialized, large-scale and enterprise-oriented; The agricultural production system has been gradually improved; Education, scientific research and popularization should be reformed. Trinity way.

specifically, agriculture depends on the weather most of the time, and planting time depends on past experience. For a large number of agricultural practitioners, it is judged by experience, which makes farming full of uncertainty. The existence of digital and intelligent agriculture is to reduce this uncertainty.

For example, nail digital management can play a systematic role in regulating agricultural management departments, greatly reducing communication costs and speeding up work efficiency.

For example, when designing a farm scheme, the details

The global economic law shows that when the per capita GDP of a country or region reaches 5, US dollars, residents' consumption begins to change from subsistence to enjoyment, which provides the best opportunity and development soil for the modernization, industrialization and branding of agriculture in China in the new period.

there is no doubt that branding is the most important trend to enhance the value chain of agricultural products, and brand building in various provinces, cities and counties is in full swing.

Ningxia wolfberry, Jilin rice, Hunan tea oil, Shouguang vegetables, Xuyi lobster, Hengxian jasmine, Menghai Pu 'er tea, Rongxian Shatian pomelo, Xing 'an League rice, Yichuan millet, Wulanchabu potato, Yanchitan sheep, Luochuan apple, etc. Have emerged in recent years.

3. integration development trend

from the perspective of industry depth, modern agriculture is not only the cultivation and breeding of the primary industry, the processing of food raw materials in the secondary industry, and the fast-moving food from the field to the kitchen table, but also the leisure and sightseeing, parent-child activities, healthy old-age care and creative culture in the tertiary industry.

the integration of the first, second and third industries means that the whole industrial chain or industrial chain has more added value, some are engaged in breeding, some are engaged in processing, some are engaged in sales and services, and some are engaged in sightseeing, leisure, pension, picking, parent-child and cultural tourism of the tertiary industry, which makes agriculture, which was originally the primary industry, become a comprehensive industry, which can improve the value of agricultural products and increase the income of farmers and agricultural enterprises.

there is no need to list examples in this section. Most farmers are doing in the direction of resource integration, but some are still consolidating the first stage, and some have already advanced to the level of integration of the three industries. How to do it well is another matter, but resource integration is already overwhelming.

4. Development trend of cold chain

The low temperature environment created for preservation may provide opportunities for the survival of the virus, so the cold chain has become the focus of the epidemic.

at the same time, the development of quantity and quality of fresh agricultural products is inseparable from the advanced, accurate and high-quality development of cold chain. However, as far as the current development of cold chain is concerned, there is a large number but lack of systematic management, which has a certain gap with the foreign technical level.

from the perspective of cold chain logistics in Europe and America, in addition to good policies to provide dividends, the most important thing is to apply technology to the construction system of cold chain logistics, such as informationization, intelligence, automatic refrigeration, automatic sorting, GPS technology, vacuum pre-cooling or ice pre-cooling technology. Thereby improving the overall efficiency of the cold chain and the freshness and safety of products.

they will directly contract perishable agricultural products to excellent cold chain companies in the industry for custody, so as to specialize transportation projects, ensure the freshness and food safety of agricultural products, and reduce costs.

how to narrow the gap between China and foreign countries in cold chain technology and level of agricultural products, and how to improve it will be a problem that must be solved in the future, and also become a key link in the development of agricultural products. Therefore, the development of cold chain system is its future development trend.

5. Customization development trend

Customization exists in all walks of life, except agriculture, which is in full swing.

Customized agriculture takes green organic agricultural products as the carrier and uses membership system to expand users. This is an agricultural model that meets the new demand. Its selling point is not only agricultural products, but also attracts people from the city to experience, visit and consume, and it is deeply integrated with tourism, pension and culture to promote rural revitalization.

Its core points include:

1. Urban consumers become members of small and medium-sized agricultural enterprises.

2. Small and medium-sized agricultural enterprises produce and distribute agricultural and sideline products on time according to the agreement.

3. the combination of agriculture and tourism. Members can come to the farm regularly to experience farming life, both as consumers and producers.

in short, it is to break the traditional consumption pattern in the past. What I have, I will sell it; What you sell, what you consume has passed, pull supply chain o

9. Tourism industrialization and agricultural modernization

Agricultural industrial integration covers not only the production process of primary agricultural products, but also the processes of food processing, fertilizer production, circulation, sales and information service. On this basis, a chain integrating production, processing, sales and service came into being.

building a modern industrial system focusing on the cross-integration of agriculture and secondary and tertiary industries has gradually been regarded as an important strategic path to achieve the goal of a well-off society in an all-round way, and it has also become an important starting point for accelerating the transformation of agricultural development mode, promoting the structural reform of agricultural supply side, and implementing the rural revitalization strategy.

in fact, driven by industrial transformation and upgrading, the boundaries between industries are blurred, showing a trend of integrated development. In addition, the competition in the global agricultural products market is becoming increasingly fierce, and traditional agriculture is gradually showing new vitality. However, new types of agriculture, such as ecological agriculture, information agriculture, factory farming, tourism and leisure agriculture, are gradually emerging in developed agricultural countries, thus constantly increasing the added value of agricultural products and enhancing their market competitiveness.

First, the status quo of the integration of agriculture and tourism

At present, the integration of primary, secondary and tertiary industries in China has made continuous progress in rural areas of China, the agricultural industrial chain has been extended, the agricultural multi-function has been expanded, and new rural formats have emerged, which has become an important feature of China. China's economic development has entered a new normal and agricultural development has entered a new stage. Developing leisure agriculture and rural tourism and promoting the deep integration of agriculture and tourism are powerful driving forces for promoting agricultural transformation and upgrading and realizing agricultural modernization.

of course, the problems existing in the process of exploring the integration of agriculture and tourism can not be ignored. On the whole, the development of rural industrial integration in China is in the primary stage, with low level of industrial integration, short industrial integration chain, low added value, loose interest linkage and single cooperation mode. The supply of land, talents and funds is insufficient. For example, according to the regulations of the Ministry of Land and Resources, all kinds of farms relying on agriculture need to be managed according to construction land. Many rural industrial integration development projects are difficult to implement normally, rural financial products are extremely limited, agricultural land and various facilities cannot be mortgaged, and it is difficult to borrow and finance, making it difficult to expand the scale. Moreover, the rural industrial integration in most areas lacks professionals and compound talents. The main body of industrial integration has weak driving ability, and there are few new business entities with strength. Some new business entities have simple structure, extensive management and weak management ability. Some business entities lack innovation ability and services in promoting regional standardization and brand building.

Second, the integrated development model of agriculture and tourism

1. Garden agricultural tourism model

takes rural pastoral landscape, agricultural production activities and special agricultural products as tourist attractions, and develops various unique theme tourism activities such as agricultural tourism, fruit tourism, flower tourism, fishery tourism and animal husbandry tourism to meet the psychological needs of tourists to experience agriculture and return to nature.

rural agricultural tourism mainly includes rural agricultural tourism, garden sightseeing tour, agricultural science and technology tour and farming experience tour.

2. Folk tourism mode.

that is, take rural customs and folk culture as tourist attractions, fully highlight the characteristics of farming culture, local culture and folk culture, and develop tourism activities such as farming display, folk skills, seasonal folk customs, festivals, folk songs and dances. Increase the cultural connotation of rural tourism.

The most typical is the Dai people's Water-splashing Festival. The Songkran Festival includes not only splashing water, but also many other contents, such as cultural performances, packet loss and other activities. Packet loss is a special game for unmarried Dai youth. Group loss

Take the houses and buildings in ancient villages and towns and the new rural model as tourist attractions to develop sightseeing. For example, Sangua Commune, located in Chaohu Economic Development Zone, Hefei City, Anhui Province, focuses on building a pumpkin agricultural special e-commerce village, a melon folk culture village, a watermelon homestay food village and an impression semi-soup resort according to the principle of "one product per village and one product per household", developing more than 1, kinds of high-quality agricultural special products in four series of tea, spring, agricultural special products and culture, and building various types of production.