In the society with rapid development, people have more opportunities to use the business plan, which is usually a combination of marketing, finance, production, human resources and other functional plans. What problems should we pay attention to when drafting a business plan? Below I will sort out the business plan for college students, I hope you like it! About college students' business plan 1. Introduction to the campus business environment With the development of social economy and culture, people's living pace has accelerated, and people's living environment and lifestyle have changed a lot! Part-time job has become a fashion, and the market for students' part-time job is very broad. Part-time job is the need for students to reduce their financial burden; The need to apply what you have learned; Students understand the needs of society; The need to improve students' comprehensive quality; The need to increase social experience; In order to meet the needs of a big foundation for working. Group consumption has quietly entered people's lives and has become popular, which is the need of social development and also a necessity. Group consumption involves all aspects of people's lives. Group consumption enables people to save money and time, and get the biggest consumption benefits with the least investment. Students' group consumption has a more market. Students are pure consumers, and their brand awareness and brand loyalty are very high. Student consumption is also at the forefront of society. Group consumption is personality. Brand. Affordable and best consumption mode. To build the terminal market of group consumption in colleges and universities, its commercial market development potential is immeasurable! Second, the purpose of campus entrepreneurship is to focus on the development of the university market, establish a campus part-time platform, a student practice platform, a campus business platform, and serve students and universities. Third, the theme of entrepreneurship is related to the growth of students: let students participate in social practice, know the society, understand the society, practice while learning, apply what they have learned, and improve their comprehensive quality. The campus market is developed by students themselves, managed and maintained by themselves. Fourth, the goal of entrepreneurship is to occupy the consumer terminal market of colleges and universities and the surrounding consumer market centered on colleges and universities, and to build a brand joint fleet of college entrepreneurship. V. Market Demand Point 1. The need for students to reduce their economic burden 2. The need for students to participate in social practice and improve their comprehensive quality 3. The consumption of students' personality and brand. Affordable consumption. The need for safe consumption. 4. The need for colleges and universities to improve students' employment 5. Respond to the need to encourage college students to start businesses 7. The need for merchants to open the campus market 8. The need for social and economic development trend 6. The commercial potential of the project The long-term goal of this project is to occupy the university consumer terminal market and the university-centered terminal consumer market, and its commercial prospects are immeasurable! About college students' business plan 2 I. Project strategy (I) Business environment Open a distinctive coffee shop near South Street where all kinds of people are concentrated, providing coffee and cakes of all grades, so that students, ordinary workers and white-collar workers can find coffee suitable for their own consumption level; Provide elegant and independent private rooms so that couples or business people can have their own private space. (2) Advantages and disadvantages of oneself 1. Advantages: (1) My family has been doing business since childhood, knowing how to run a store since childhood, not afraid of strangers, and being able to communicate with others better. I have also received many years of basic education and have relatively perfect basic knowledge and personality. (2) College students are one of the most innovative people. We college students are often full of hope for the future, with young blood, vigorous vitality and the spirit of "newborn calves are not afraid of tigers". (3) "Policy advantage" is one of our advantages. The inclination and support of policies, such as preferential loans, tax reduction and exemption, legal protection, etc., is a great guarantee for our college students to start their own businesses smoothly. (4) I have run a coffee shop near my store, and I have a certain understanding of the business model and the needs of various people. At the same time, I like coffee very much, and I will taste coffee. (5) After four years in school, some like-minded friends in many majors can form an entrepreneurial team. Everyone will have their own advantages, so that synergy can be generated when the entrepreneurial team is formed. Because there is a certain emotional foundation, the stability of the team is relatively better. 2. Disadvantages: (1) Being eager for success, lacking market awareness and business management experience. Although I have mastered some book knowledge, I lack the necessary practical ability and management experience. In addition, it is difficult to be competent for the role of enterprise manager at once because of the lack of sufficient understanding of market and marketing. (2) The comprehensive quality is weak. First, there is a lack of knowledge of management, law and venture capital. Although I have seen some management knowledge in school, I am relatively lacking in personnel management, financial management, material management, production management and marketing management, economic law, taxation, intellectual property law and so on. Second, market analysis (I) Analysis of the current situation of the coffee industry The coffee terminal sales market is: coffee and western fast food chain stores, star-rated hotels and western restaurants in turn. Among them, cafes and western-style fast food chain stores are mainly composed of Shangdao coffee, Starbucks coffee, real pot coffee, McDonald's and Pizza Hut. The average monthly sales of these chain stores are 21.18 tons, accounting for 3.18%, followed by star hotels with an average monthly sales of 16.47 tons, accounting for 23.47%, and western restaurants with an average monthly sales of 13.53 tons, accounting for 19.28%. With the development of the times and the further change of people's life concept, the coffee industry is also developing at a rapid speed. (2) Market research shows that consumers think that the price of a bottle of coffee is 31-5 yuan has the highest choice ratio, reaching 39.%; Secondly, it is considered that the price of each bottle of coffee is 51-the most suitable ratio in 1 yuan is 28.6%; 18.7% chose below 3 yuan; It is believed that the price of each bottle of coffee is 11-the consumer choice ratio in 15 yuan is 9.8%; Few consumers choose other price ranges. From the survey data, we can draw the conclusion that consumers think it is appropriate to set the price of each bottle of coffee between 31 and 1 yuan. Among consumers aged 18-25, 44.% think that the price of a bottle of coffee is between 31 and 5 yuan. It is considered that the price of each bottle of coffee is set at 51-the most suitable consumer ratio in 1 yuan is 26.8%; It is considered that the most suitable consumer ratio for setting the price of each bottle of coffee below 3 yuan is 18.5%; Consumers in other price ranges have fewer choices. The higher the income, the higher the consumer's acceptance of the price of coffee products. (3) The target market of the product is the people aged between 18 and 4. Provide coffee and cakes suitable for students, ordinary workers, white-collar workers and other consumption levels; At the same time, set up elegant and independent private rooms, so that couples or business people have their own private space. Iii. Marketing Strategy (I) Analysis of financial situation 1. The costs in the initial stage mainly include: venue rental fee (3,), application fee for catering hygiene license and other documents, venue decoration fee (5,), kitchen utensils purchase fee, basic facilities fee (5,), etc. 2. The costs in the operation stage mainly include: staff salary, material procurement fee, venue rental fee, tax, water, electricity and fuel fee. 3. According to the calculation, it can be preliminarily concluded that the start-up capital of the restaurant is about 12,6 yuan (5, yuan for venue leasing, 2,4 yuan for venue decoration, 2,6 yuan for purchasing kitchen utensils and 2,6 yuan for basic facilities, etc.). Parents can provide 8% of the funds and save 2% by themselves. 4. Daily financial budget and analysis According to the budget analysis and investigation, the market capacity can be preliminarily determined, and it can also be seen that the price between 31 and 1 yuan per cup is the most suitable, so it can be roughly estimated that the total daily turnover is about 2, yuan, the yield is 7%, and the gross profit is 1,4 yuan. It can be calculated that the payback period of investment is about one month. (two) the coffee shop staff to expand the target manager 1; Administration and Personnel Department: one director and one deputy director, and one archivist; Accounting department: 1 minister, 1 accountant and 1 cashier; Marketing Department: 1 minister and 3 members; Purchasing department: 1 minister, several purchasing personnel and 2 record takers; Wine service department: 1 minister, 4 waiters, 2 bartenders, and some pastry chefs; (3) the purpose of this department: limited meals and unlimited services. Be polite and warm to others. Excellent cooking, willing to innovate. Open source and reduce expenditure, and increase financial resources. About College Students' Business Plan 3 Project Name: "Classmate" Person in Charge of Mobile APP: _ _ Date of submission: 2 _ _ _ .4.21 Abstract With the development of mobile terminals such as mobile phones and tablet computers, most college students have mobile phones and other terminals, among which smart phones are not a minority, and the development of APP is a good project for entrepreneurship. In the daily life of college students, the most important thing is to attend classes. This product is designed on the basis of the great change of college students' teaching methods compared with junior and senior high schools: the teachers in junior and senior high schools are fixed, so students don't have to get used to the changes of course content every semester and be familiar with the requirements of various courses. However, in college, the courses are different every semester or even every season, and some professional students have many miscellaneous professional courses, so they don't have a lot of spare time to manage other courses, which leads to bad results. The function of this software is to divide the communication space for students in the same course, and provide special areas for uploading and downloading materials and various types of services such as content recommendation of related courses. The market is huge. Where there are colleges and universities, there are target groups of our products. Moreover, many universities now implement a multi-faceted training plan with a variety of courses, and we need this APP product to manage our own disciplines. I. Project Overview Project Name: "Classmate" Mobile Sharing Software Start Time: 2 _ _ 3.11 Main products/services: Current progress of mobile APP: product development stage 1. Main business: APP development, release and advertising. 2. Profit model: Based on the long-term consumption values of consumers in China, the marketing strategy of products is to adopt a free operation model. After gaining a large audience, we will recruit advertisers facing college students to lay advertisements and collect advertising operation fees. In the early stage, some funds are needed for development and product promotion. After the product is officially put into operation, it is necessary to consider regular maintenance and advertising. 3. Development strategy and business objectives for the next three years: in the early stage, it is planned that the market share of the same type of software will reach 3% in two years, and profit will be considered in the third year: 2. Selection and requirements of R&D team personnel 1. Personnel allocation and division of labor: it is planned to select a development team with about 1 personnel, with the division of labor as follows: 5 product developers (including one manager), 2 product planners and managers, 2 product promoters and advertisement recruitment. 2. Employee reward system: it is planned to adopt an incentive management scheme, in which five developers will enjoy basic salary during the development period and bonus after the development is completed. Product planners, managers and product promoters will decide the bonus according to the market share of the product and the popularity of the APP (the main assessment method is based on the number of APP downloads). Iii. research and development 1. analysis of the technical feasibility and maturity of the project. at present, there is no such product on the market, but there is a similar timetable APP. Through the investigation of similar timetable APP, it is found that this kind of software is generally popular among college students and has many users. However, the timetable software only provides a simple dialogue and communication between the timetable and the students who choose this course, and there is no distinction between the years of the course. Often, students of several ages are mixed together, and the students in one class can not communicate with each other, so it is feasible. 2. Discussion on the technical innovation of the project (1) Basic principles and key technical contents This software is developed based on Apple's IOS system, which is suitable for all Apple users. The technical requirements are not high, and it is only simple code writing and combination, which can be written by ordinary computer professionals after learning the code. (2) Technological innovation: This APP is a practical type of software, with a wide audience. The broad audience can easily learn to use this software, which is not troublesome and easy to use. 3. Follow-up R&D plan: If you get a good return on Apple's software platform and have a certain amount of capital accumulation, consider the software transplantation of other operating systems such as Android and Saipan (it must be based on good return). 4. R&D investment: The annual R&D expenditure exceeds 2% of the profit. Used for product improvement, employee welfare and technology research and development. 5. Technical secrecy and incentive measures: The key technologies are mastered by senior management and R&D team, with high salary. Iv. Industry and Market 1. Industry Status: As there are no related products in the project at present, there are certain risks and development difficulties, which require a lot of investment in time, technology and capital. But the APP has a good prospect. 2. Market prospect and forecast: No related products come out, the market is blank and the prospect is broad. Without relevant industries, it will drive the development of other industries. 3. Target market: mainly targeting students from various universities. 4. Main competitors: At present, there are no related apps, but there are apps with similar course forms. I believe this kind of software will appear soon, and competitors will appear soon. 5. market barriers: It is mainly about the development of promotion work and the acceptance of the audience in colleges and universities. 6. SWOT analysis: As there is no related APP, the main problem is the impact of imitation software after the product comes out. 7. Sales forecast: It is expected that the first two years will not be profitable because of promotion and product development and upgrading. Normal profit began in the third year. V. Marketing strategy 1. Price strategy: adopt a free operation mode. 2. Marketing strategy: After it is released on the APPSTORE, customers are actively sought through online sales promotion such as Weibo in the early stage of sales. After the brand advantage is formed, consider adopting TV advertising marketing and other methods. After the company is strong, it will increase advertising investment and expand customer sources. 3. Incentive mechanism: In the initial stage, the company adopted a purified 5% reward model for salesmen to promote their sales enthusiasm. After the company stabilizes its income, it will adopt the competitive sales reward system and divide different bonus levels according to its sales performance. Product production 1. Product production: This product is a software application product and adopts the production method of group studio. 2. Production staffing and management: It is planned to select a development team of about 1 people, with the following division of labor: 5 product developers (including one manager), 2 product planners and managers, 2 product promoters and advertisement recruiters, and 1 general manager. About college students' business plan 4. Project summary Do you want to eat those dishes with the same taste every day in the cafeteria? Don't you want to go out to a restaurant to eat those delicious but unsafe meals? you are