Mutton Food Festival Planning Plan

(Discussion Paper)

Planning: Qingbaijiang Tourism Portal

1. Overview of Food Festival

⑴ Festival name: 2012 4th Mutton Food Festival

⑵ Organizer: District Propaganda Department, District Tourism Development Bureau

⑶ Organizer: Resort, Portal Net

⑷ Co-organizers: To be determined (Luzhou Laojiao, Arowana, Pepsi-Cola, agricultural and sideline products companies, Ordos Cashmere Group, Snow

beer, real estate companies, etc.)

⑹ Event location:

⑺ Festival theme:

2. Main activities (can be deleted , can be combined at will)

⑴ xxxx Sanda Sheep Culture and Li Boqing’s Calligraphy and Painting Exhibition

Please invite the District Propaganda Department to come forward and invite Li Boqing to Xijiangyue Sanda Sheep Culture to promote the Qingbaijiang people’s story meeting Improve and develop, and hold an exhibition of Li Boqing's calligraphy and painting at the same time.

⑵ Twin Sheep Baby Collection Activities

Citizens with registered residence in Chengdu City (or Sichuan Province), who have twins or above born in the Year of the Sheep, are not limited to age or gender. , all can get surprises sent by the organizing committee of this event festival! At the same time, these sheep babies are invited to participate in this mutton culture festival and show off their talents. Note: This event can be held in the name of the Tourism Bureau or District Publicity Department.

⑶ Ordos Cashmere Clothing Exhibition (with costume performance)

Co-organized with Ordos Cashmere Clothing Company***.

⑷ Painting/Composition Competition for Primary and Secondary School Students

Work together with the Education Bureau and schools to carry out painting and composition competitions around sheep culture.

⑸ Mutton Food Festival Photography Competition

Co-organized by the District Propaganda Department and Qingbaijiang Photography Association***.

⑹ Sports/dance performance

Student ballroom dance performance, yoga performance, Tai Chi performance, martial arts performance, and bicycle stunt performance.

⑺ Ethnic customs performance

Invite Qingbaijiang-related dance teams, dragon dance teams, etc. to participate in the performance.

⑻ Mutton Dishes Making Performance Show

Chef Xi Jiangyue will perform mutton cooking skills, interact with diners, and teach tourists how to make dishes on the spot.

⑼ Mutton Soup Drinking Competition

Each contestant has 3 bowls of mutton soup. The one who drinks it first within the specified time wins.

⑽ The 1st Mahjong Invitational Tournament

It is divided into qualifying rounds and finals. The finals will be held during the Sheep Cultural Activity Festival.

Note: This event can be regularized in the future and held every quarter to gather popularity.

⑾ Interactive games

Sheep cart pulling, sheep catching competition, sheep driving competition, village pot jumping,

⑿ Agricultural and sideline products shopping

Invite Qingbaijiang agricultural and sideline products companies to participate in the exhibition.

⒀ Hundred-person tug-of-war competition

Organize tourists to participate in the tug-of-war competition.

⒁ Open-air movies

Old movies from the Anti-Japanese War and the War of Liberation are played for tourists for free.

3. Thematic Social Meeting

⑴ China Mobile High-end Customer Special Social Party

Participate in development activities during the day, and choose a few from the above programs in the evening, plus The mobile company's own programming mix is ??part of this live fraternity. ⑵ Social Party for ICBC Employees and High-End Customers

Participate in development activities during the day, and choose a few from the above programs in the evening, plus ICBC’s own programs to form this social gathering. ⑶ China International Finance Securities High-end Client Social Party

Participate in development activities during the day, and in the evening choose a few from the above programs, plus China International Finance Securities' own programs to combine into this social party. ⑷ China Post Group Visit for the Year of the Dragon

Choose a few of the above programs, plus China Post’s own programs to combine this group visit.

⑸ ICBC Employees and High-End Customers Social Party

Participate in development activities during the day, and choose a few from the above programs in the evening, plus ICBC’s own programs to combine into this social network . ⑹ Christmas Carnival Night for Qingbaijiang Hong Kong, Macao and Taiwan and Foreign Friends

In conjunction with the District United Front Work Department, we invite compatriots from Hong Kong, Macao and Taiwan and foreign friends who have contributed to Qingbaijiang to participate in the Christmas and New Year’s Eve Carnival.

Note: The cost is borne by the sponsor.

⑺ Reception for outstanding figures

The district government will host a banquet for workers who have made outstanding contributions to the Qingbaijiang River in the past year.

Note: The cost is borne by the sponsor.

⑻ Year-end parties of other large enterprises, etc.

4. Preparatory work

⑴ Form a preparatory team for the Lamb Culture Festival, each performing its duties.

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③ Bulk SMS and MMS promotion (mainly for existing hotel customers and enterprises and individual owners with certain strength in the Qingbaijiang area); ④ Cycling wing bicycle riding promotion;

⑤ Waist drum Team tour promotion.

⑥ Forum releases festival news

⑦ Invites TV stations to do special programs

⑶ Venue layout

① Square stage: stage and control room The repairs and cleaning are completed and are guaranteed to be used;

② Square layout: mutton soup pot tables are arranged around the square as required and according to customer sentiment;

③ Banquet hall: The banquet hall provides an area Set it as a soup pot table to ensure indoor consumption of soup pots.

④ Atmosphere creation: Complete the creation of a festive atmosphere in the park and hang promotional slogans and banners.

⑷ Preparation of items

The person in charge of purchasing shall personally supervise and organize the preparation for the purchase of all items for the Lamb Festival. The person in charge of the catering department shall implement the adjustment of all tableware and service personnel to ensure the human, financial and material in place.

⑸ Dishes research and development

The catering department is responsible for the research and development of mutton dishes, and is required to produce new products, high-quality products, and be innovative.

5. Activity details (omitted)

6. Implementation plan (omitted)

7. Economic benefit assessment (omitted)