Brother Tai and Brother Lamian Noodles, a pair of grassroots online celebrity from Shandong, have completely engraved the simple and honest image of Shandong people into everyone's hearts.

both farmers in the fields, one became famous for singing on the Avenue of Stars and on the Spring Festival Evening, and the other became famous overnight on the short video platform because he insisted on selling Lamian Noodles without raising prices. Although they became famous in different ways, they both became celebrities in ten miles and eight townships.

In the face of these two grassroots celebrities, the villagers of Brother Tai and Brother Lamian Noodles have totally different responses.

"The Yangtze River flows eastward, and the waves wash away heroes ..." In 211, 42-year-old Zhu Zhiwen sang at the scene of the singing program "I am a big star" on Shandong TV. Although he looks plain and a military coat is a little shabby, he still can't hide Zhu Zhiwen's natural good voice.

After World War I became famous, Zhu Zhiwen became the champion of that session of "I am a big star". Because he was dressed in a military coat, he was affectionately called "the elder brother of the coat" by netizens. Later, Brother Tai began to enter the entertainment circle, and participated in variety shows such as Happy Camp and China's Got Talent.

Later, Da Yi Ge met the distinguished person in his life, the famous singer Yu Wenhua. Yu Wenhua appreciated Brother Tai's singing talent, so he introduced him to the Avenue of Stars. Brother Da Yi successively won the weekly champion, the monthly champion and the fifth place in the annual final on the Avenue of Stars. In the truth, the coat brother is red.

The red coat brother received Shang Yan more often, and he was often seen on TV programs, and even appeared in the Spring Festival Evening in 212. In the hometown of Da Yi Ge, it is rare to have such a "celebrity", and besides, he was a celebrity who attended the Spring Festival Evening, which made the villagers in Shiliba Township sit up and take notice of him.

The most intuitive thing that fame brings to Brother Tai is the increase in income. With the performance fee and Shang Yan appearance fee, the living conditions at home have been greatly improved.

After he became rich, Brother Tai didn't forget his neighbors who lived with him day and night. Although he still lived in the old house,

He took the initiative to build a new cement road for the village and buy fitness equipment for the villagers free of charge. Relatives and friends who had difficulties also generously donated money ...

It stands to reason that Brother Tai never forgot his roots and helped the villagers in the neighborhood for free, and what he got was respect and gratitude.

however, the opposite is true. Seeing that Da Yi Ge has become a "celebrity", the villagers regard him as a cash cow. They always ask him for some money in big and small matters, but they don't pay it back. The reason is that Da Yi Ge has plenty of money anyway, so why can't he borrow more?

Not only did he not pay back the money he borrowed, but the road funded by Brother Tai was also rejected by the villagers. The road was not long enough or wide enough, and even the stone tablet engraved with "Zhiwen Road" was smashed down. When asked what they thought about Brother Tai, several villagers said openly, "He is so rich that we don't think he is great unless we give each of us 1, yuan and buy a car for each family, otherwise he is nothing!"

After the rise of short videos, many villagers picked up their mobile phones and went straight to the courtyard of Brother Tai, taking pictures of their family's daily life and posting them on the Internet, so as to increase their traffic. There are also people who go to the courtyard of Da Yi Ge for live broadcast, and all kinds of tricks emerge one after another.

If there is opposition, some people who are excited and irritable lose their wisdom, pick up bricks in the middle of the night and throw them into the courtyard of Brother Tai's house, and so on.

Compared with Brother Tai, Brother Lamian Noodles's popularity is purely accidental.

Lamian Noodles, whose real name is Cheng Yunfu, is a villager in Yangshuxing Village, Liangqiu Town, Feixian County, Shandong Province. In order to make a living, he has been selling Lamian Noodles since he was 24 or 5 years old. After doing business in Lamian Noodles for fifteen years, Cheng Yunfu insisted on pricing a bowl of 3 yuan and never raised the price.

In late February of p>221, a food blogger named "Peng Jiajia in Xiaoxian County" posted a short video of Cheng Yunfu to the Internet. Cheng Yunfu said that he had been selling a bowl of Lamian Noodles for three yuan for fifteen years, and although he could only earn 45 cents for a bowl of noodles, it was not easy for ordinary people to make money, and he would not raise prices.

In the period when honesty is simple and scarce, Cheng Yunfu's warm-hearted attitude is particularly valuable. The video broadcast volume of just a few sentences exceeds 2 million, and netizens affectionately call Cheng Yunfu "Brother Lamian Noodles".

Lamian Noodles's brother shot to fame, and many people came here, just to taste this three-yuan bowl of Lamian Noodles and see this simple and sincere Shandong uncle with their own eyes. Because Lamian Noodles's hometown is in a poor village, and the village path is bumpy, so many tourists flock at once, even the traffic has become a problem.

However, the performance of villagers in Lamian Noodles Brother is totally opposite to that of villagers in Dayige. In order to make it easier for tourists to visit Lamian Noodles, Lamian Noodles's elder brother, the village cadres led the villagers to repair the leveling of the village head into a free parking lot, and made signboards to point all the way to the center where Lamian Noodles's elder brother was located.

Because of Lamian Noodles's reputation, companies that come to sign contracts with him are pouring in, and the income will naturally improve when the sales volume in Lamian Noodles goes up.

However, Lamian Noodles's villagers were not jealous of his income, and they tried their best to borrow money like the villagers in Dayige. The villagers used Brother Lamian Noodles's heat to set up stalls around the village with their own advantages. Some people sold souvenirs with Shandong characteristics, some people sold leisure snacks, and some people sold green agricultural products ...

The usual Yangshuxing village once changed from a remote village to a farmer's market. Visitors can also promote the consumption of other products while visiting Brother Lamian Noodles. The villagers skillfully used Brother Lamian Noodles's heat to make a fortune.

As farmers from poor villages, Brother Tai and Brother Lamian Noodles were treated differently in their hometown after they became famous, which represented two different economic forms in online celebrity's economic period.

In the past, the Internet has flourished from the media, and ordinary people have the opportunity to show themselves. If they can be recognized by the masses, they will have the opportunity to become online celebrity overnight.

All the hustle and bustle in the world is for profit, and all the hustle and bustle in the world is for profit, and profitable things will always attract people to gather together. People around online celebrity usually have two kinds of reactions. One kind of people, like villagers in Dayige, rush headlong into the crowd, either imitating online celebrity's way of becoming famous in order to get out of the circle, or taking money from online celebrity more and more, with a mentality of being jealous when people are rich.

Another kind of people, just like the villagers in Lamian Noodles, find new ideas around online celebrity, without plagiarism or simulation, but they can complement each other and win-win.

more macroscopically, these are also two forms of business in China.

There was once a China man who was engaged in building materials business in foreign markets. After a few years of booming business, he complained repeatedly, and his profits plummeted. In the end, he could only maintain basic operation. Investigate its reason, China people in the same building materials market get together to open stores and purchase similar products. When customers come, the quotations of China merchants in a street are lower than each other. Finally, customers make cheap money and the profits of merchants are meager. Over time, vicious competition has the best of both worlds.

in contrast, the other form is more mature. That is to expand the complementary chain on the basis of the original business ecology and find the gap in market demand. For example, if a person opens a gas station on the roadside, others will open supermarkets, restaurants and even hotels one after another. The customer groups of service remain unchanged, and there is no need for vicious competition due to the homogenization of commodity services. This is a benign business ecology.

On the other hand, since online celebrity became famous overnight, it is also possible that he will return to peace when people's curiosity fades away.

Brother Tai's experience also illustrates this point, from the past to the past, from insisting on keeping a low profile of accidents to trying every means to hype up the popularity, and even putting down his body to earn traffic with his son and daughter-in-law.

Therefore, how to prevent online celebrity's economy from returning to its original point after the crowd dispersed also requires long-term consideration.

For example, applying online celebrity fever to bring in local characteristics for more people to understand, and transferring traffic from online celebrity to regional characteristic products and characteristic economy, this is equivalent to completing a transformation naturally, which can not only complement local industries and local online celebrity, but also prevent it from being completed when online celebrity loses its popularity.

In short, the economic rise of online celebrity is the product of the period, which has both advantages and disadvantages. How to take its essence and discard its dross requires us to analyze and treat it with rational thoughts.

In this economic form, it is the right attitude to keep calm without losing passion.