The highlight of Li Ziqi’s video works is mainly to highlight traditional culture, and the most authentic cooking techniques bring people visual and sensory enjoyment. Coupled with the unique local cultural landscape, and the most authentic local ingredients obtained after hard work under the lens, the delicious food is made with full color, fragrance and flavor.

Li Ziqi can also be called a strange woman. She was born in a rural area in Mianyang, Sichuan. She has no high cultural knowledge, her parents are gone, and she only depends on her grandmother.

Compared to ordinary people, her fate should be considered relatively miserable. It would be difficult for ordinary people to climb out of the abyss of fate, let alone manage their careers so well and live a brand new self.

But Li Ziqi did it. Since 2016, she has edited and filmed food videos and uploaded them to Weibo. They were once popular among netizens, and each of her videos has been viewed in the billions.

The main purpose is to promote traditional food culture, use the most down-to-earth local materials, record it with real lenses, and make the most authentic food.

In Li Ziqi’s video, we can see the most beautiful scenery in the local countryside, with mountains stacked up and smoke rising, the most beautiful scenery in the world. She can pull radishes in her own vegetable garden, dig lotus roots in the pond, and pick peppers and eggplants.

When any kind of ingredients is in Li Ziqi's hands, what he makes is a delicious dish with all the colors, aromas and tastes. The many beautiful views, down-to-earth local materials, and traditional earthen stoves make for delicious dishes.

Coupled with Li Ziqi’s unique talent for beauty, she is able to achieve the ultimate in visual beauty in all aspects of tableware, sinks, food plating, and matching of dishes, and present it to the audience. A beautiful picture.

This is the reason for Li Ziqi’s success. Beautiful scenery, delicious food, and the most pure and down-to-earth lifestyle, you can still feel the beauty of life even without saying a word.