? Starbucks was recognized at the "2010 International Day for Rehabilitation Opening Ceremony and the 18 Districts Caring Employers Recognition Ceremony". Maxim's Cakes became the winner of the 8th "First Brand Award 2010 - Chain Cake and Bakery" of One Weekly. Maxim's Group has won the "Hong Kong Proud Corporate Brand Consumer Award" ("Food and Beverage Retail" Category) for the fourth time. This consumer election is jointly organized by "Ming Pao" and the School of Business Administration of the Chinese University of Hong Kong. For the first time, Maxim's Cakes won the "Gold Award" and the "Most Creative Award" at the "2010 HKMA/TVB Outstanding Marketing Award" for its creative promotion of "Angels and Demons". Maxim's Palace (City Hall) was voted Best Dim Sum (Best Dim Sum) restaurant by readers of HK Magazine. Maxim's Cake "Angel and Devil Cake" and Starbucks "Hong Kong Starbucks 10th Anniversary Product" were selected as the first and sixth place respectively in the "Style. Buy. The Most Popular - MTR Shops Top 10 Most Stylish Products". Maxim's Group was ranked 190th in the "Top 1000 Companies in Asia Pacific 2010" by Media magazine and TNS (a market research company), while Starbucks was ranked 14th. Maxim's Group was awarded the 2010 China "Reputable Enterprise" certification by the Reputation Research Institute (China) and the China (Overseas) Enterprise Reputation Association. Maxim's Mooncake was selected as the "Best TV Commercial Star Award" at the "15th Top Ten TV Commercial Awards Ceremony" organized by ATV. ? Starbucks won the "Yahoo! Emotional Brand Awards 2009-2010" - "Restaurant Restaurant". ? Maxim's Group was awarded the "Enterprise Award" (Shops, Restaurants and Entertainment Facilities Category) under the "Hong Kong International Airport Quality Customer Service Program" by Hong Kong International Airport in recognition of the employees' sincere hospitality to every passenger. Maxim's Group has won the Gold Award in the "Reader's Digest Trusted Brand" - "Family Restaurant" category for two consecutive years. ? Maxim's Group has become the restaurant group that has received the most awards in the "My Favorite Restaurants" organized by "U Magazine" for the third consecutive year, with 8 restaurants winning the award - Maxim's Palace, Beijing Tower, Pearl on the Peak, rice paper, Simply Thai, Maxim's MX, Senten and Starbucks coffee are also the top winners in previous years. ? Maxim's Group has been voted one of the "Favorite Convenience Brands" by 7-Eleven consumers for two consecutive years. ? Maxim's Group's restaurants EXP and rice paper were supported by consumers in the "OpenRice Outstanding Hot Restaurant Awards 2010" online referendum and were praised as outstanding restaurants in the "OpenRice Outstanding Hot Restaurant Awards 2010". ? Maxim's Group won the "Prosperous Environmental Protection Enterprise Award" for the fourth time in May 2010. The group's efforts and contributions in environmental protection have been repeatedly recognized. ?In December 2009, Maxim's Group won the "Hong Kong Proud Corporate Brand Consumer Award" ("Food and Beverage Retail Industry" Category) for the third time. This consumer election was jointly organized by "Ming Pao" and the School of Business Administration of the Chinese University of Hong Kong. Jade Restaurant under Maxim's Group was selected as a "one-star" restaurant in the "Michelin Guide Hong Kong and Macau 2010", showing that its food quality and dining environment have reached international standards; while Hi Lily and Jade Garden (Causeway Bay Plaza) It was rated as "Hong Kong: Bib Gourmand "Michelin Tire Man" Restaurant". Another 13 restaurants were introduced and included in the guide. In October 2009, Maxim's Cakes became the winner of One Weekly's seventh "Brand Award 2009 - Chain Cake and Bakery". Maxim's Palace (City Hall Branch), a subsidiary of Maxim's Chinese Cuisine, was rated as one of the 450 best restaurants in Asia by The Miele Guide 2009/2010 in October 2009, demonstrating its food quality and dining environment. and services have reached international level. "The Miele Guide 2009/2010" reviewed 39 Hong Kong restaurants in one ***, including 14 Chinese restaurants. Maxim's Group was awarded the "Outstanding Corporate Image Award 2009" by TVB Weekly in September 2009. In August 2009, Maxim's Group became the only catering group to win all the catering categories of "National Consumers' Favorite Hong Kong Brand" for three consecutive years, winning four in the restaurant/high-end restaurants, specialty catering, and food industry categories. Grand Gold Award has become the most favorite Hong Kong brand in the minds of mainland consumers. The election is organized by the China (Overseas) Corporate Reputation Association. ? Maxim's Group was awarded the "Innobrand 2009" by the Victoria Youth Chamber of Commerce. 15 restaurants under Maxim's Group were awarded the Best Restaurants in Hong Kong (2009-10) by Hong Kong Tatler in August 2009. The award-winning brands include: Jade Garden, Ying Yue Lou, Jade Yuxuan, and August House. , Chaoting, Chaojiangchun, Beijing Tower, Dongting Tower (Chinese cuisine: 8 restaurants); Peak Pearl, Lawry's The Prime Rib, He Ju, Miso, LIAN, Xin Tai, rice paper (m.a.x. concepts: 7 restaurants).

Maxim's Group won the "Prosperous Environmental Enterprise Award" for the third time in June 2009. The group's efforts and contributions in environmental protection have been repeatedly recognized. Maxim's Group won the gold medal in the newly added "Family Restaurant" category in the "Reader's Digest Trusted Brands 2009" consumer survey. ? Seven restaurants under Maxim's Group - Jade Garden, Peking House, Chao Ting, Rice Paper, Qianyi, Maxim's MX, and Starbucks Coffee were awarded the "My Favorite Restaurants 2009" organized by "U Magazine"; the group For the second consecutive year, it has become the restaurant group that has received the most awards. ? Starbucks Coffee, a subsidiary of Maxim's Group, was awarded the "Best Open-dining Coffee and Tea Room" in the "OpenRice Excellent Open-dining Hot Shop Awards" organized by OpenRice; while EXP and simplylife BAKERY CAFE have accumulated more than 200 and 100 online stores respectively. Received special commendation due to favorable reviews from foodies. ? Maxim's Group stood out from more than 50 candidate brands and was voted one of the "Favorite Convenience Brands" by 7-Eleven customers. In 2008, Maxim's Group was named one of the "2008 Hong Kong's 100 Most Influential Brands" by the World Brand Laboratory. ? Maxim's Group's Magnolia and Jade Restaurants were selected as "one-star" restaurants in the first issue of the "Michelin Guide Hong Kong and Macau", showing that their food quality and dining environment have reached international standards; while LIAN was rated as "Hong Kong: Bib Gourmand "Michelin Tire Man" Gourmet" restaurant. In addition, 13 restaurants in *** were introduced and included in the guide, becoming the best among them. ?

Maxim's Group won the "Hong Kong Proud Corporate Brand Consumer Award" ("Food and Beverage Retail Industry" Category). This consumer election is jointly organized by "Ming Pao" and the School of Business Administration of the Chinese University of Hong Kong. LIAN, a subsidiary of Maxim's Group, was recognized by Hong Kong Tatler as Hong Kong's top quality gourmet "Star Food" restaurant. Maxim's Group won the honor of the "Food and Beverage Category" of the "Hong Kong Brand Awards" presented by the American Chamber of Commerce in Hong Kong. Maxim's Group has been awarded the "Quality Catering Group" and "Hong Kong Brand Awards 2008" by "Capital Weekly" and "Capital Entrepreneur". Maxim's Group was awarded the "Eat in Hong Kong" award by the China Hotel Association. This award was approved by the Ministry of Culture of the People's Republic of China and the United Front Work Department of the Central Committee of the People's Republic of China, and was sponsored by China Hotel Magazine and Co-organized by the Chinese General Chamber of Commerce of Hong Kong. ? Maxim's Group has won four gold awards in the "National Consumers' Favorite Hong Kong Brand" for two consecutive years, becoming the most popular brand among consumers in China, Hong Kong, Macao, Taiwan and other places in the restaurant, specialty catering and food industry categories. Brand, organized by the China (Overseas) Enterprise Reputation Association, became the only catering group to win awards in all catering categories. ? Maxim's Group is honored to be awarded the "Prosperous Environmental Enterprise Award" for two consecutive years in recognition of the group's past efforts and contributions in environmental protection. ? Maxim's MX and Starbucks were voted by more than 15,000 readers of "New Holiday" as the top ten restaurants with the highest votes in the "Other Category" and "Café Category" of the "Hong Kong Must-Eat Restaurant Awards". ? Maxim's Group received two professional awards from the Hong Kong Brand Development Council and the Chinese Manufacturers' Association of Hong Kong - "Hong Kong Outstanding Famous Brand" and "Online Most Popular Brand". The brands under Maxim's Group have twice won recognition from domestic professional judges and won the honors of Consumers' Favorite Mid-Autumn Festival and China's Famous Brand jointly awarded by the China Brand Supervision and Management Promotion Association and the China Brand Development Promotion Committee. In addition, Maxim's Cake (Guangzhou) Co., Ltd. was awarded the reputation of 2007 Chinese Characteristic Cake House and 2007 Chinese Star Cake House at the 12th China Baking Exhibition; its products - fresh fruit crisp cake, fresh fruit tart and beef The Youpai Bao was awarded the honorary title of Chinese Characteristic Dish, combining for five awards. Three restaurants under Maxim's Group - Xin Tai, Yuanji Sushi and Starbucks won three awards in the "OpenRice Outstanding Hot Restaurant Awards" organized by OpenRice. Xintai was awarded the "Best Open-dining Thai Restaurant"; Genki Sushi was awarded the "Best Open-dining Conveyor Sushi Restaurant"; and Starbucks was awarded the "Restaurant with more than 100 positive reviews". There are 7 restaurants under Maxim's Group - Maxim's Restaurant, Jade Garden, Beijing Restaurant, Xin. Thai, Genki Sushi, Maxim's MX and Starbucks won the "My Favorite Restaurants 2008" organized by "U Magazine". Maxim's Group was named one of the "2008 Hong Kong's 100 Most Influential Brands" by the World Brand Laboratory. ? Maxim's Group's Magnolia and Jade Restaurants were selected as "one-star" restaurants in the inaugural issue of the "Michelin Guide Hong Kong and Macau", showing that their food quality and dining environment have reached international standards; while LIAN was rated as "Hong Kong: Bib Gourmand "Michelin Tire Man" Gourmet" restaurant. In addition, 13 restaurants in *** were introduced and included in the guide, becoming the best among them. ?

Maxim's Group won the "Hong Kong Proud Corporate Brand Consumer Award" ("Food and Beverage Retail Industry" Category). This consumer election is jointly organized by "Ming Pao" and the School of Business Administration of the Chinese University of Hong Kong.

LIAN, a subsidiary of Maxim's Group, was recognized by Hong Kong Tatler as Hong Kong's top quality gourmet "Star Food" restaurant.

Maxim’s Group won the honor of the “Food and Beverage Category” of the “Hong Kong Brand Awards” presented by the American Chamber of Commerce in Hong Kong. Maxim's Group has been awarded the "Quality Catering Group" and "Hong Kong Brand Awards 2008" by "Capital Weekly" and "Capital Entrepreneur". ? Maxim's Group was awarded the "Food in Hong Kong" award by the China Hotel Association. This award was approved by the Ministry of Culture of the People's Republic of China and the United Front Work Department of the Central Committee of the People's Republic of China, and sponsored by China Hotel Magazine Co-organized by the Chinese General Chamber of Commerce of Hong Kong. ? Maxim's Group has won four gold awards in the "National Consumers' Favorite Hong Kong Brand" for two consecutive years, becoming the most popular brand among consumers in China, Hong Kong, Macao, Taiwan and other places in the restaurant, specialty catering and food industry categories. Brand, organized by the China (Overseas) Enterprise Reputation Association, became the only catering group to win awards in all catering categories. ? Maxim's Group is honored to be awarded the "Prosperous Environmental Enterprise Award" for two consecutive years in recognition of the group's past efforts and contributions in environmental protection. ? Maxim's MX and Starbucks were voted by more than 15,000 readers of "New Holiday" as the top ten restaurants with the highest votes in the "Other Category" and "Café Category" of the "Hong Kong Must-Eat Restaurant Awards". ? Maxim's Group received two professional awards from the Hong Kong Brand Development Council and the Chinese Manufacturers' Association of Hong Kong - "Hong Kong Outstanding Famous Brand" and "Online Most Popular Brand". ? The brands under Maxim's Group have twice won recognition from domestic professional judges and won the honors of Consumers' Favorite Mid-Autumn Festival and China's Famous Brand jointly awarded by the China Brand Supervision and Management Promotion Association and the China Brand Development Promotion Committee. In addition, Maxim's Cake (Guangzhou) Co., Ltd. was awarded the reputation of 2007 Chinese Characteristic Cake House and 2007 Chinese Star Cake House at the 12th China Baking Exhibition; its products - fresh fruit crisp cake, fresh fruit tart and beef The Youpai Bao was awarded the honorary title of Chinese Characteristic Dish, combining for five awards. ? Three restaurants under Maxim's Group - Xin Tai, Yuanqi Sushi and Starbucks won three awards in the "OpenRice Outstanding Hot Restaurant Awards" organized by OpenRice. Xintai was awarded the "Best Open-dining Thai Restaurant"; Genki Sushi was awarded the "Best Open-dining Conveyor Sushi Restaurant"; and Starbucks was awarded the "Restaurant with more than 100 positive reviews". ? There are 7 restaurants under Maxim's Group - Maxim's Restaurant, Jade Garden, Beijing Restaurant, Xin. Thai, Genki Sushi, Maxim's MX and Starbucks won the "My Favorite Restaurants 2008" organized by "U Magazine". Maxim's Group was selected as the "Best Restaurant" in Hong Kong in the HSBC Credit Card "Hong Kong People Say 'The Best'" survey released in July 2006. ? Maxim's Group was awarded "Hong Kong Classic Brand" as a "Temple Brand" by "Eastern Weekly". ? Maxim's Group won a total of 10 awards at the "Second Guangdong, Hong Kong and Macao Hotel and Catering Industry Summit Forum and 2006 Annual Awards Ceremony", winning the newly added "Top Ten Catering Brands" and "Top Ten" Brand mooncakes". ? Maxim's Group was selected as "Hong Kong Most Valuable Companies 2006" by Mediazone magazine. ? Maxim's Restaurant and Maxim's Fast Food won the "2006 My Favorite Hong Kong Famous Brand" award issued by the Chinese (Overseas) Corporate Reputation Association. ? Maxim's MX was selected as the winner of the "Casual or Quickservice Restaurant" category in the "Hospitality Design Awards 2006" and is the only award-winning restaurant in Hong Kong. ? Maxim’s mooncakes won the honor of “The Preferred Hong Kong Brand for Consumer Satisfaction in the Chinese Mooncake Market” in the “4th China Market Consumer Satisfaction Brand”.