The hottest and most eye-catching fashion illustrations right now are here!

Works by Popular Fashion Illustrator Helen Downie Fashion illustration, as a veteran visual communication medium, has not only continued to develop in the new era, but has also spawned many new forms of expression with different styles.

How many of the most popular and eye-catching fashion illustrators and their works do you know? In the early golden age of fashion illustration, the full cooperation between fashion illustration and fashion magazines helped it enter a heyday.

At that time, magazines almost without exception needed to use illustrations to illustrate everything from the cover to the inside pages.

Readers at that time received information about fashion, art, taste, etc. from exquisite illustrations.

It can be said that fashion magazines and fashion illustrations at that time were in a mutually beneficial relationship.

Harper's Bazaar Magazine Cover Fashion Illustrations and Fashion Brands Collide In the digital age, photography has become the main source of visual communication for magazine publications.

Although the era of magazines with fashion illustrations as the main promotional media has ended, the fashion illustration industry has not fallen asleep, but has continued to develop and evolve in new directions.

Cooperation between fashion illustrations and fashion brands is the most successful new path discovered at the moment.

As the most topical brand nowadays, Gucci often searches for some popular illustrators on social media for cooperation.

The following colorful and poetic works are created by illustrator Helen Downie.

It is worth mentioning that this extremely professional illustrator is actually a housewife without a professional background. Her legendary experience and her paintings became popular on the Internet at the same time.

In addition, her painting style is surprisingly similar to the new aesthetic concept advocated by Gucci, so the brand's creative director fell in love with her work at a glance and launched a series of in-depth cooperation.

Although Helen Downie is a mother, her unrestrained works always reveal a sense of girlish innocence.

Especially the pairs of innocent big eyes in the characters in the painting are strange and full of childishness.

Work by Helen Downie However, this is not the first time Gucci has collaborated with fashion illustrators.

Earlier, the brand also invited another illustrator Alex Merry to launch a more "artistic" collaboration.

From New York to London, Milan to Shanghai, cities with art walls have been occupied almost overnight by Alex's creative fashion illustrations.

It is rare for such a giant fashion illustration to be presented in this way, so when the picture of the art wall was released, it immediately caused a commotion on the Internet.

In addition to Alex Merry's works, Gucci also produces and sells products from the illustrations, so that all interested consumers can find and own these products.

They turn these fantastic ideal products into reality.

On the other hand, viewers can see from these romantic-style fashion illustrations that the style of fashion illustration is no longer single.

Alex Merry's Works Speaking of cross-border cooperation between fashion illustrations and brands, Prada has to be mentioned.

At the 2018 men's spring and summer series show, the brand invited illustrator James Jean for a second collaboration, which shows the popularity of his works.

Works by James Jean and Oliver Schrauwen This time, James Jean and Belgian graffiti artist Oliver Schrauwen teamed up to create illustrations for the show space.

Viewers looking at these picturesque works are like looking at pages of lively and interesting comic strips.

At the same time, the author also specially produced an illustrated promotional video of the same style for Prada.

James's cool illustration style, combined with Prada's futuristic fashion style, complement each other.

James Jean's work was featured in Prada's women's wear show in the same year, and the brand also chose to join forces with fashion illustrators.

This collaboration invited eight female illustrators: Stellar Leuna, Trina Robbins, Brigid Elva, Joelle Jones, Giuliana Maldini, Natsume Ono, Emma Ríos and Fiona Staples.

In addition to jointly creating the wall works in the show space, they also perfectly integrated their illustration works into the new season's fashion series.

Their comic-style works not only inject vitality into fashion, but also increase the possibility of stylization of fashion illustration works.

Today, fashion illustrations no longer stick to the rules. As long as you are willing to put pen to paper, everyone can create their own illustrations.

The pioneering fashion illustrations of Grace Coddington, in addition to cross-border cooperation with fashion brands, there are also some professional fashion illustrators who insist on independent creation.