Question 1: What are the vegetable protein drinks? Vegetable protein beverage refers to an emulsified liquid product made from fruit, seed, drupe or nut with high protein content, which is ground with water according to a certain proportion, removed residue and added with ingredients. The protein content of the finished product is required to be not less than 5g/L. According to the different processing raw materials, vegetable protein drinks can be divided into four categories. One is soybean milk beverage, and its products can be divided into pure soybean milk, prepared soybean milk and soybean milk beverage; The second kind is coconut milk beverage, which is an emulsified product made from coconut milk by squeezing and adding appropriate amount of water and sugar. The third is almond milk beverage, which is an emulsion product made from almonds by soaking, grinding and beating, and then adding water, sugar and other ingredients; Fourth, other plant protein drinks, such as walnuts, peanuts, pumpkin seeds, sunflower seeds and so on. , mixed with water according to a certain proportion, after grinding, beating and other processes, and then added with sugar and other ingredients to make the product.

Question 2: What is a vegetable protein drink? What are the benefits of this drink? Vegetable protein beverage is a milk beverage made of plant nuts, pulp and soybeans (such as soybeans, peanuts, almonds, walnuts, coconuts, etc.). ) through processing, blending, autoclaving or aseptic packaging.

This is mainly to distinguish the source of protein, that is, to tell you that the source of protein is plants, which is different from animal protein, but not big. In terms of composition, the protein of animal protein is mainly casein 78 ~ 85%, which can be well absorbed and utilized by adults. More importantly, the essential amino acids in animal protein are complete and the proportion is reasonable. Compared with ordinary protein, it is easier to digest, absorb and utilize, and has higher nutritional value.

Plant protein is a kind of protein, and its source is extracted from plants. Its nutrition is similar to animal protein, but its fat content is low, so it is an ideal food for people with hypertension, coronary heart disease and diabetes. At the same time, its low fat shows that it is not as good as animal protein in providing energy. But for some people, it is better than animal protein.

You can safely eat it, and there are generally additives. The food instructions are very detailed.

Question 3: Is there a difference between vegetable protein drinks and milk? Both of them can provide protein needed by human body, and protein can maintain the mechanism balance between human body and study. The function is the same, but one is for plants, such as soybeans, and the other is for animals, milk, and that's all. In the past, monks did not eat meat. In order to satisfy the human body's protein for one day, they will eat soybeans instead of animal proteins such as meat, eggs and milk.

Question 4: What are the vegetable protein drinks? Kanglemei 5.5 Soymilk Weiwei Soymilk Coconut Juice Lulu, Coconut Tree Coconut Juice, Dazhai walnut dew

Question 5: What brand of vegetable protein drinks are popular in the market now? What are the characteristics of their products? Such as; I think Lulu Almond Dew is the best product of vegetable protein beverage in the domestic market. The taste is mellow, the almond flavor is rich, the taste is delicious, the sweetness is moderate, it is more fragrant when it is hot, and it feels unique. And it's cheap and delicious to drink since childhood. Absolute conscience enterprise

Question 6: Registered trademark 32- What is the vegetable protein beverage of beer? Alcoholic beverages; Syrups and beverage preparations; Fruit wine;

Thank you for your adoption, but you don't know how to ask questions!

Question 7: What kind of functional beverage is vegetable protein beverage?

Question 8: Is the vegetable protein drink good? It is good for the body and helps the body get rid of toxins. I bought it for my mother from the drinking water source.

Question 9: Why is the market scale of vegetable protein beverage small? The market scale of plant protein drinks represented by Chengde Lulu and Hainan Coconut Juice has not been large, which is far from the market scale of tea drinks and juice drinks: Lulu and Coconut Tree, two leading brands, have been hovering around the sales scale of 1 100 million yuan for many years, and it is very difficult to do it again. The main reason is that the vegetable protein beverage market is small, or the target consumers and their needs are not accurately grasped, or the demand of consumers is not sufficiently guided? Based on the successful practical experience of 15 food enterprise marketing planning, Beijing Precision Planning believes that although the market scale of vegetable protein beverage is not as large as that of tea beverage, if the marketing level of production enterprises continues to improve and the marketing methods continue to innovate; Sell a bottle of drink from now on; With the development of selling two or even three bottles, the market scale of vegetable protein drinks will inevitably increase exponentially. Just like with Wang Lao Ji, the market scale of herbal tea drinks has changed from several hundred million to more than 654.38+0.5 billion, which has increased dozens of times. It should be said that the well-known brands of plant protein drinks, such as Chengde Lulu, Coconut Juice and Dazhai walnut dew, are all very hard-working enterprises, and they are ahead of other plant protein drinks in marketing, and all show professional marketing level. In particular, Lulu's brand planning and marketing planning are close to the marketing models of international brands such as Coca-Cola and Master Kong. However, accurate planning believes that these three brands still have shortcomings, which directly affects the further promotion of product sales. Chengde Lulu: The brand spokesperson is Summer Xu. The selling point of Lulu Beauty Workshop is to nourish natural beauty, and the brand communication slogan is "My Private Beauty Drink". Lulu basically represents the highest level of vegetable protein beverage marketing. However, there are obvious shortcomings, that is, the brand communication has not been promoted to the height of history and culture, and it has become the inheritor and promoter of almond efficacy, history and culture, and is the first brand of authentic almond beverage. This not only limits the expansion of product sales, but also leaves market opportunities for potential competitors. In fact, Chengde Lulu is the earliest almond beverage developed in China, and the product quality has been strictly controlled. In order to ensure the nutritional efficacy of the product, a lot of work has been done in the processing technology. This rigorous and meticulous style made them still occupy the leading position in various almond drinks that appeared later. Coconut juice: The advertising slogan is "Drink coconut juice, which is white and tender". Advertising language is too straightforward, which is easy to arouse the resentment of target consumers. Coconut juice has a very outstanding product strength, and the taste of the product is also very good, that is, the brand planning and marketing model has been in a tepid state. There is no accurate brand positioning; There is no advertising slogan that consumers can remember; There is no mention of the product selling points that impress consumers. The design of the company website is also far from the brand image of coconut palm juice. The performance of coconut palm juice in marketing seems to be getting weaker and weaker. Dazhai walnut dew: The brand spokesperson is Sun Li. The slogan of brand communication is "I trust pure quality and nutrition". Precise planning thinks that the selling point of Dazhai walnut dew's products is inaccurate. Walnut dew's target consumers are women aged 26-45. The main purpose of drinking walnut dew drinks is not nutrition, but the pursuit of youth and beauty. On the surface, it is only a little worse, but the result may be much worse. Identifying consumer demand is the key to market success, and recognizing consumer demand is the key to market success. The only correct way to understand consumer demand is to do professional consumer market research, and there is no other way. If you haven't done professional and scientific market research on your products, you will start to do brand and sales planning, and it will be difficult for you to find the real needs of consumers. When the product sales are not smooth, you have to go back to do market research. Just like a lyric says, "I didn't realize it until now from the end to the beginning." It's a pity to pay more tuition fees like this. After all, your money is not blown by the wind. We recently contacted an almond beverage company in Shanxi, and they hired Abao as the image spokesperson of the product brand. The advertising slogan of the product is "I am lucky to drink". As a result, it took a year to sell more than 2 million products. When the products arrived at the agent, most of them were returned because they could not be sold. The company said that there was mainly no advertising support. Through the preliminary diagnosis of the product, accurate planning thinks that this is a very typical failure case of not finding the target consumer demand. First of all, the target consumers of almond drinks are also women aged 26-45. The purpose of drinking almond drinks is to pursue functional benefits above quenching thirst, such as becoming younger, whiter, more beautiful and more attractive. > & gt

Question 10: Advantages and disadvantages of protein drinks, protein drinks and vegetable protein drinks. Although drinking plant protein drinks is beneficial to human body, it is not suitable for the elderly, pregnant women, children and other weak people to drink plant protein drinks containing cyclamate frequently. Regular consumption of vegetable protein drinks containing additives such as sodium cyclamate will burden the human liver and may even harm the nervous system, especially for the elderly, pregnant women and children with weak metabolic detoxification ability.