Current location - Recipe Complete Network - Take-out food franchise - Starting from 0, operating Xiaohongshu
Starting from 0, operating Xiaohongshu
First, the nine skills of Xiaohongshu grow rapidly (free way) 0 1. Introduce yourself and guide fans to watch the last picture of our notes on the home page. You can elaborate a self-introduction picture, preferably with a personal portrait, and then tell us our advantages and introduce them. The "advantages" we are talking about here must be consistent with the positioning of our customers. For example, our orientation is personal growth skills, so we don't need to say that we can cook food, do yoga, like traveling, etc. We should never be greedy. If we are not very clear about our position, then we can combine writing with our current position, because the process of writing little red book is a process of constantly learning to write and write copywriting, so we can share what we have learned during this time. You must introduce yourself. This is something that we must establish personal IP. We can get closer to our fans and make them trust and pay more attention to us. 02. Write notes according to the demands of fans. After we write dry goods notes, sometimes fans will suggest that we write another dry goods in the message area. At this time, you can reply to comments such as "Please deduct the friends you want to see 1" and "Sisters who want to see come here to gather". This can not only warm up your notes (the more you like to collect notes, the higher the number of recommendations), but also play a very good interactive role, and you can also increase the powder appropriately. Fans helped us think of a topic, so why not? When we don't know what to write, we can also go under other people's breaking notes and see what fans have left for inspiration. Of course, the demands of fans should be written according to our positioning. If you think that fans' demands have nothing to do with our account positioning, you can ignore it. Vertical positioning is more important. 03. Album classification We can classify our notes according to our account positioning, which is convenient for fans to find our notes. It is suggested to divide them into three categories at most to avoid too much confusion. Classified albums must be clearly classified. If we haven't decided what category to classify, we can directly create a solo album and put the collected notes in it. 04. Fixed personal style "Good-looking skins are the same, and interesting souls are one in a million." Although there are many bloggers of the same type in Little Red Book, everyone has different styles, so fans who like our style will naturally pay attention to us. The "style" here is mainly divided into two aspects: account positioning and painting style. So now that we have determined our position, we will focus on the content of our position in the future. No matter what topic we write, we will write around the location, so don't write this today, write this tomorrow. If we want to share some other content, then our content should be consistent with our "personal design", at least not too far from our positioning, and we should prioritize. The style of painting includes our head portrait, nickname, introduction, cover picture, inner page picture, copy, etc. Here, let's emphasize the cover picture. It is very important to unify the style of the cover picture, mainly depending on whether the background tone is consistent and whether the cover text is harmonious and unified. If there are different styles, after we send a few more notes, we will feel that the cover is very chaotic. When new fans come in and see the chaotic homepage, they have no desire to continue browsing. If the cover is messy, we will talk about cooperation with the brand later, and the brand will deliberately lower the price on this grounds. We see that the cover styles of many bloggers tend to be clean and tidy, and their personal characteristics are obvious, which is worth learning. 05. When leaving a topic or sending notes in two phases, we can also bring a notice of the next issue at the end, telling our fans what notes will be released in the next issue, so that readers who are interested in it will pay attention to us. Of course, the premise is that the content of our next note is related to the current note, so as to increase the powder, otherwise it will be extremely counterproductive. If we have a lot of content and can't put it in one note, we can also distribute it in two phases, one or two or two, and prompt in the copy to let interested fans pay attention to our next push. 06. Issue banknotes of the same type while the iron is hot. If one of our banknotes suddenly bursts, it means that the system is pushing our banknotes. The more fans read our notes, the more people will visit our homepage. This precious opportunity, we must continue to update the same type of notes while the iron is hot. These explosive flows are hard to come by, so we must firmly seize these opportunities, which is the key to our success! ! 07. Many practical skills notes writing dry goods, websites necessary for new media operation, little red book drawing strategy, practical APP, TED lecture introduction, PPT production, book list recommendation, documentary recommendation, skills necessary for new media people, English learning dry goods, Chinese, mathematics and English learning, etc. All belong to "practical" super dry goods. Such notes have a clear fan base. As long as the cover picture and title are well done, the fans you see will be easily attracted and the pink effect will be better. Some life advice, such as life advice, university advice, movie recommendation, beauty skills, copywriting sentences, inspirational sentences, self-discipline, etc., are not very practical, and the homogenization is very serious. The reading volume of such content is not well guaranteed, which can be said to be drought and waterlogging. When we write dry goods notes, we must share them sincerely, not perfunctory, and we can intersperse some of our own experiences. Close the distance with fans. Write slowly if you can't write dry goods. After all, the date is not the most important, but the quality is the most important. 08. Leave a message under the same type of hot notes. For example, if we pay attention to a blogger of the same type with a large number of fans, we can take the lead when others send notes. Of course, we can't just send a "first" and "sofa" message picture (this is free to play). Usually, we can occasionally praise some notes with large data, because the recommendation mechanism of Xiaohongshu is like this, and the notes praised by the bloggers we care about will also be recommended to us, and then we like the notes of the bloggers we care about, and the system will also push our notes to fans who also care about the blogger. However, remember that our favorite note types are the same as our positioning, otherwise it will not work. Warm reminder: Little Red Book is forbidden to brush data, so no matter how bad our data is, don't blindly buy powder. This is not encouraged, and there is a risk of titles. Try not to compliment each other. 09. The message area guides fans to pay attention. We can post content related to the theme of this note in the comment area after the note is published, or we can "huangpo sells melons and boasts", saying that there are many similar dry goods on his homepage, so as to guide our fans to check them out. We can also use our trumpet to pretend to be a fan comment, and leave a message as a fan, saying that there are any dry goods on the blogger's homepage. To attract the attention of fans. I hope my sharing is useful to you. Highlights of the past: If you are a novice, Xiaobai wants to make a fortune in his spare time after work. Click on the "like" picture in the lower right corner to see if there are many people on the same road. About the author: Chihiro, a post-1995 freelance writer, dreams of achieving economic independence through writing, focusing on operating dry goods in the official WeChat account, and hopes to spend his life in his favorite way.