this network is hot. In the past two years, the favorable factors such as low pork price and high meal efficiency, combined with the momentum of short video platform, made pig's foot rice very prosperous. In the consumption group of pig's foot rice, men account for 69%, while in Chengdu, the proportion has reached 71%. This network hot stalk helped Longjiang pig's foot rice go from Guangdong to the whole country, making the word "romance" a footnote for pig's feet.